Sports Promotion Ideas

3 Simple Steps to a Stellar Inflatable Display

How to Set Up an Inflatable Display!

TEAM Coalition uses inflatable sporting goods with branding to encourage fans to drink responsibly at sporting events. Check out just how easy it is to inflate custom displays, like this inflatable soccer ball!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable and secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the blower system.

#3. INFLATE! Stand Back and Watch Your Inflatable Come to Life!

Watch as your custom inflatable display comes to life!

Learn more about TEAM Coalition and their efforts here.

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3 Ways to Boost Team Spirit and Attendance with Inflatables

Inflatables Boost Team SpiritWhether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest.

The Question Has Always Been: How Do I Boost Team Spirit and Attendance in a Way That Won’t Break My Bank? Inflatables Get the Job Done.

Inflatable Sports Tunnel#1 – Sports Tunnels– Very popular with high school and college sports marketing departments, sports tunnels are an exciting addition to football, hockey, soccer, basketball or any other sport. Team members burst through the tunnel and onto the field, court or ice (often through a cloud of fog) as onlookers leap to their feet in support. It’s an exhilarating way to begin any game because sports tunnels get the crowd engaged.

But, these tunnels play another very important role in sports marketing and promotions. They can be outfitted with sponsor banners on both sides. This allows you to turn your sports tunnel into an advertising machine. You can generate revenue while you increase team spirit.

Inflatable Tents#2 – Inflatable Tents – When you take pro or college sports marketing events on the road, inflatable tents give you greater visibility. If you host a fans’ corner or tailgate party before games, these tents offer a wonderful place to gather that’s fully branded for your team. Are players making public appearances? Inflatable tents provide an instant meet-and-greet place that’s out of the weather. Opened or fully enclosed, tents can also be dressed with sponsor banners.

Inflatable Sports Cage#3 – Sports Cages – Give fans a chance to flex their muscles. Inflatable sports cages set up outside your team’s baseball or softball games lets fans show off their skills. Whether you charge a fee or let fans bat for free with their paid admission, you get attendees excited about the nine innings they’re about to watch.

But, baseball isn’t the only sport fans can take their turns at. Inflatable soccer goals attract crowds with the same intensity as baseball cages. Fans can kick as hard as they’re able in an attempt to score a goal. Want to add additional fun and appeal? Have a local or national celebrity play goalie.

Press Worthy

Including inflatables with your sports marketing and promotions also delivers one other added benefit: press coverage. The media love to photograph inflatables because they are interesting. Incorporating a sports tunnel, tent or cage into your marketing plan almost certainly guarantees you’ll land some ink.

Inflatables get fans fired up about all sorts of sports. Whether you’re out on the road and need extra visibility or you’re on the field and want to hear the crowd screaming at the top of their lungs, inflatables give you that added boost you need to increase team spirit and admissions.

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Inflatable Arches Add Fun to Cause Based Racing Events

Inflatable Hope in Motion ArchwayRacing for a Cause is More Exciting with Inflatable Arches

When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.

Attention Grabbing

For pointing the way at charity races and walks, inflatable arches are ideal. Not only do they mark the beginning and end of the race with vibrant colors, but their impossible-to-miss size makes it clear that something important is happening in that spot. Registration, post-race hospitality and other functions are easily recognizable.

Easy Corporate Sponsorship

Inflatable archways perform double-duty with customizable color schemes to match any brand, and plenty of space for logos. Inflatable arches are durable enough to be used year after year at many different events, so adaptable advertising options are a must.

Your sponsor’s brand can be built into the design through the use of color or printed logos. Additionally, product replicas or other shapes can be integrated directly into the arch. If you need to accommodate many donors, or allow for changing sponsorship from year to year, choose an unbranded arch with detachable banners.

Flexible Designs

Think the only option for inflatable arches is the standard half-round? Not so. Their lightweight construction makes inflatable archways flexible enough for even the most whimsical design. Hosting a renaissance fair? Use a medieval castle gate for a fairytale entryway. Sporting event? Square and hexagonal arches bring to mind soccer or hockey goals. Auto show? You can’t beat a giant inflatable steering wheel. The possibilities are limited only by your imagination.

Cold-air arches are available in a variety of sizes to meet your needs. They can stretch across a roadway or the entry to an exhibition hall. They can tower above your head for maximum attention-grabbing power, or fit easily inside a building. Inflatable arches are lightweight, so they’re easy to transport, yet durable enough to use year after year. For outdoor use, they tether to the ground for added stability.

You can relax and enjoy the race knowing these inflatables are helping to organize event participants and provide valuable advertising space for your sponsors. Vibrant colors and design flexibility add greater visibility and interest, while clearly pointing the way. Best of all, their affordable price makes your charity the real winner, and that’s a great way to wrap up any event.

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Inflatable Cougar Tunnel Increases Enthusiasm for Youth Football Program

Inflatable Case History Brief #L1835

Inflatable Sports Tunnel Goes Above and Beyond for Football Program

Who: Holly Springs & Apex Sports Authority
What: Inflatable Cougar Football Tunnel
Where: North Carolina
When: May 2007
Why: Enhance Sports Marketing Efforts and Increase Enthusiasm
Inflatable Product Line: Inflatable Sports Tunnels

The inflatable cougar tunnel for the Holly Springs & Apex Sports Authority was designed to enhance their marketing efforts. The inflatable caused an increase in players and parents enthusiasm as well as media attention from local newspapers and TV stations.

If you would like to learn more about how custom inflatable sports tunnels downloaded free eBook, Getting Started with Custom Inflatables.

From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

get inflatables on video

Leverage the Visual Power of Sports Marketing Inflatables with Video

Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.

Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.


FRS Healthy Energy – Drink Shaped Inflatable Football Toss

FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!

Video: Inflatable FRS Football Toss at All Star Football Challenge


Giant Inflatable Vans Snowboard Boot Replica

Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.

Video: Inflatable Snowboard Boot at Vans High Standard Series

If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.

New to Custom Inflatables? Download our free eBook: Getting Started with Custom Inflatables

Minnesota Twins Baseball Increases Crowds with Inflatable Bobblehead Mascot

Inflatable Case History Brief #L0065

Inflatable Bobblehead Replicas Are a Hit at Twinsfest

Who: Minnesota Twins
What: Inflatable Twins TC Mascot Bobblehead
Where: TwinsFest in the H.H.H. Metrodome
When: Spring 2001
Why: To Attract Crowds to TwinsFest
Inflatable Product Line: Inflatable Mascots

The Minnesota Twins Organization and Community Fund turned their mascot, Twin Cities Bear, into an inflatable bobblehead replica to get fans pumped during a two-day fundraising event. This inflatable was a hit for photo opportunities and helped the Twins Community Fund raise more than $100,000 for charities.

If you would like to learn more about inflatable mascots download our free eBook, Getting Started with Inflatable Mascots.

9 Best Places to Get Attention with Inflatable Archways

Inflatable Archways – Guaranteed Attention with Each Inflation

Custom inflatable archways create a unique visual and brand presence at racing events, festivals and community get-togethers. Whether you are planning a triathlon, a beach party or want more attention at your next trade show, custom arches are designed to deliver top-quality results by getting attention of large crowds instantly.

1. Running Events: Finish Arches Give a Professional Look to Marathons, 5k & 10k Events

Add excitement and branding to your next racing event with a custom inflatable archway. Custom designed and manufactured to fit the needs of your racing event. Inflatable arches can be used as start and finish lines, to help direct walking traffic from parking to the event and to gain attention during post-race festivities.

2. Tailgate Parties: Add Flair to Tailgating Parties with Event Arches
Behold, the tailgate party. The ideal place to promote your brand to sports-loving, supercharged men in an energetic environment. Get your brand into the game with custom inflatable archways. Seen from across parking lots and offering fun photo opportunities arches will keep your brand in the mind of party-goers long after the event

3. Bicycle Races & Cycling Events: Engage Cyclists with Finish Line Arches
Whether you’re looking to promote at a local or national cycling event, inflatable arches help you achieve maximum visibility. Custom-designed arches have ample space for sponsor banners that can be replaced and updated as needed. Easy to assemble, inflatable arches allow your brand to be seen by cycling participants, volunteers and crowds attending the event.

4. Beach Parties: Arches Add More Fun to Your Fun-in-the-Sun Events
Add fun décor to your beach party with a custom inflatable archway. Lightweight and easy to manage, archways can be inflated and set up in sand or poolside. They also increase attendance to your event with the sheer size screaming “The party’s over here!” to beach bums.

5. Block Parties: Custom Arches Increase Awareness to Community Events
Looking to bring attention and increase visitors to your next community event? Custom inflatable arches have got you covered. Not only will community members want to participate, local media will want a piece of your event as well. Inflatable arches make for a great photo opportunity as well as directing traffic in and out of your event with ease.

6. Trade Shows: Arches Welcome Visitors into Exhibit Spaces
Inflatable archways are a great way to attract attention, showcase a new product or welcome visitors to your trade show booth. Archways can be designed around your product replica or increase brand awareness with your company’s logo printed on the top and sides of the arch. Because they are easy to inflate, deflate, pack away and ship you wont have to worry about heavy equipment and wasting time putting your booth together.

7. Motorcycle Events & Rallies: Kick Biker Events in High Gear with Custom Arches
Think inflatable arches can only be used at racing events? Think again! Display them during a kick-off ceremony for your next motorcycle ride, rally or event. Custom inflatables can be designed with foundation or fundraising logos and messages to encourage donations at your motorcycle event.

8. Dog Parks: Inflatable Arches are Loved by Both Humans and Canines Alike
Does your business sponsor a local dog park? Reach out to the dog park members and the community and show your support with a custom inflatable archway. Inflatable arches with your business’s logo will welcome friendly pooches and their owners while also advertising your product or service!

9. Triathlons: Arches, Tents & Water Buoys are the Inflatable Trifecta of Tri-Events
When your goal is to benefit service and charity organizations, you have to put your best foot forward. Custom-designed inflatable arches are fully equipped to display banners on the top and sides for sponsors. Great for the start of each part of the triathlon, inflatable arches could also be used help guide athletes to the registration tables and increase attention to after-race parties.

Looking for more information about adding excitement and branding to your next event? Download our free eBook: Getting Started with Inflatable Archways for Racing Events.

Custom Inflatable Arches Are Perfect for Racing Events

Kids Marathon ArchwayAre you in the racing event industry? If so, you probably spend months sweating details for attendees, participants and the press. When all of your planning, organization, and hard work comes down to just a few hours of exposure, you need to make sure everything runs smoothly and looks great. What is the central focus of your event, for example? For many it’s their start/finish line archway. If you’re not already using them, you’ll find that custom inflatable arches can save you time, increase your sponsorship capacity, give your event a professional look and encourage participants to extend the experience through social media channels. In the racing event world, that pretty much rocks.

Here are six ways an inflatable archway will make you a racing event rockstar:

1. Advertise easily on your inflatable arch with sponsorship banners. These banners are versatile and can be changed yearly, if necessary. This valuable advertising space is professional and will be widely seen at the event since it is high above the crowd.

2. Since an inflatable event arch is customized, it’s able to be branded and look extremely professional and cohesive with your racing event. The vibrant colors will ensure that the archways are marking the important parts of the event.

3. It’s the digital age and we know that you need to constantly be thinking about social media. Inflatable archways make perfect photo opportunities that can feature participants, the event’s logo, and the sponsors all in one photo.

4. Similarly, an inflatable archway creates photo opportunities for traditional media that will gain maximum exposure for your event. Just imagine how many people will see the shot of your event with your logo and sponsor information!

5. At the race, time is everything. Huge, heavy props make set-up time-consuming and stressful. An inflatable arch sets up quickly – in mere minutes – and looks fantastic without missing a beat on the rest of the set-up.

6. Even with an impossible-to-miss size, clean up is a flash with an inflatable arch. Your inflatable will deflate and pack up easily in order to be moved to another event or stored for next year!

If you think an inflatable arch is the perfect addition to your racing event, contact us today to discuss your project and more benefits of choosing an archway from Landmark.