Radio Station Marketing

Inflatables Bring a New Dimension to Radio Remotes

angus-young-inflatable“At big events we’re the 1st thing people see, before they even arrive at the event!” says Austin, Texas radio station KLBJ. They’re right. Character inflatables – like KLBJ’s 30-foot tall Angus Young – cause a stir wherever they go. That’s because inflatable mascots are loads of fun and they compliment radio’s sometimes-crazy antics. But they don’t stop there.

Inflatables also engage your listeners and attract interest from potential new followers. For example, hold a contest using an inflatable batting cage and watch the Mark McGwire wannabes line up to show-off their skills. Or fill an inflatable air booth with play money that can later be exchanged for fun prizes like movie tickets or T-shirts bearing your station’s logo. Inflatables are interactive, exciting, and memorable: a triple threat when it comes to promotion.

And because your advertisers benefit from all the increased foot traffic and exposure, they’re more likely to buy additional air time and remotes in the future.

If you’ve ever been the one to haul and set up a remote, you’ll appreciate that inflatables are lightweight as well as easy to transport. You can pack a huge balloon into a small space, inflate it in minutes, deflate just as fast, and be back to the station in record time. No need for a crew of twelve or a truck full of props. A one- or two-person team can have things ready to roll quickly, all while impressing the client and your listeners.