Inflatable Mascots

Three Fun Promotional Ideas For Sporting Events

Fall sports are just around the corner, and it is time to start looking for promotional ideas for sporting events. While product giveaways such as key chains and tattoos are successful, custom sports inflatables are gaining popularity with teams and sponsors to really ramp up the fan experience. Here are three ways you can use sports inflatables to promote your sporting events:

inflatable cranberry costume1. Inflate Your Mascot Costume

Mascots are the heart of every sports game.  They engage fans, get the crowd and team excited, and work as a brand ambassador for your team. Keep your mascot looking and feeling cool with an inflatable costume. See how Rider University uses their Cranberry King inflatable to boost school spirit and charm the students and faculty!

inflatable badger mascot2. Make Your Mascot into a Sports Promotion Giant

Literally.  The University of Wisconsin Alumni Association created this 20-foot inflatable Bucky Badger to tour at events around campus.  So far, he’s been seen all around Madison at sports games, student organization events and even Homecoming Week!  This inflatable mascot is grabbing media attention for the school and the alumni association!

inflatable tiger tunnel3. Use an Inflatable Sports Tunnel

Mascot tunnels are not only impressive and fun, but versatile too.  Consider using it for not only game-time, but for fundraising events and more. Learn how Herrin High engages the entire community at events around town with their inflatable tiger tunnel.

These are just three of the many ways you can use inflatables to enhance promotional efforts at sporting events. Inflatables are affordable, easy to set up and custom created, which make them a perfect choice for athletic departments, booster clubs, and sponsors. Check out our sports inflatables case studies for more ideas for more promotional ideas.

Mascots Add Personality to Your Brand when You Use Inflatables for Product Launch Events

Getting ready to launch a new product? Get in line. According to Packaging World, there were nearly 3,000 new product launches in the first quarter of 2009. That’s a lot of brands all competing for the attention of distracted consumers. Savvy marketers have learned that connecting with customers on a personal level is the best way to make a memorable impression, and using inflatables for product launch events can have a big impact.

Perhaps you’re sponsoring a sporting event, hosting a press conference, or making appearances at community festivals. Bringing an inflatable character along to meet and greet the public will not only draw a bigger crowd, it will help keep your new product in the minds of visitors during that critical period between first introduction and point of purchase. Capture their attention with a clever character or mascot, then offer a generous coupon or free samples, and shoppers will be eager to try your latest offering. Inflatables grab the spotlight at press events, too, so there will be plenty of opportunities to get a shot of your character on the evening news. That’s yet another chance for customers to see and remember your brand.

Product launches are easier with the help of inflatable characters. They’re quick to set up, allowing you to spend time on more important matters like talking to your customers. Plus, they pack and ship easily, so when it’s time to hit the road you’ll be ready. Whatever your launch plan, there’s an inflatable to fit.

Ask Landmark Episode 8: Inflatable Mascots and Characters

Custom Inflatable Mascots and Inflatable Characters

Premier custom inflatables manufacturer, Landmark Creations answers common questions about using custom advertising inflatables.In episode 8, Tom and Stephanie discuss inflatable mascots and character inflatables.


Magical Marketing with Inflatable Advertising Balloons

inflatable-dragonFlat, lifeless billboards don’t have it. Neither do banners that stretch across a sidewalk or roadway. And radio spots? When is the last time you actually listened to one? None of these antiquated advertising methods has the magical marketing power of a giant inflatable.

When “Shrek, the Musical” hits town, which would you rather have working for you – a newspaper ad, or a giant pink dragon? Dragon’s job might be to scare away suitors, but set Fiona’s keeper soaring over the theater, and curious crowds will appear as if by magic. You can’t lug a billboard on a 16-city tour, and no one will clamor to take pictures of a vinyl banner. Let Dragon loose, though, and everyone with a camera will be on hand to witness the show – including the press!

No other advertising medium is as portable, versatile – and just plain fun – as inflatables. They’re simple to set up, easy to transport from place to place, and a clever conversation starter to boot. Best of all, inflatable advertising balloons aren’t just one-hit wonders. Durable construction and fade-resistant materials mean Dragon will keep guarding Fiona for as long as the show lasts.

Visit our case studies to see how inflatables work both on- and offstage.

The Best Job in the World Just Got Better with Inflatables

inflatable-mascot-costumeIf I could pick my dream job, I think I’d want to be a team mascot. They get to dress up as snarling wolves, mythical creatures, even banana slugs. Then they spend their workday dancing and doing cartwheels, whipping fans into a frenzy, and leading “the wave” around a crowded stadium. It almost seems silly to call it work.

But then, every job has its downside. For mascots, the biggest downer has to be the costume. Parading around a sports stadium wearing 30 pounds of fake fur and vinyl is like wearing your own personal sauna: hot, sweaty, and not designed for long-term use.

Inflatable costumes are a whole other animal – literally! They’re lightweight, which means a greater range of motion and less stress on your knees as you’re running up and down all those stairs. A small fan keeps them inflated, so you’ve got a built-in cooling system that allows for longer wear than a traditional mascot costume, with greater comfort.

There are some practical advantages, too. Inflatable costumes are made of easy-to-clean materials, and since they keep the wearer dry, the inside is less likely to harbor bacteria – and unpleasant smells. Inflatables also require very little storage space, and if you’ve ever tried to stuff a giant gopher head into the trunk of your car, you know how important that is.

Think your mascot is too outrageous for inflatables? That’s doubtful. Each one is custom-made to your exact specifications. Check out a few samples and case studies and you’ll see precisely what I mean.

Uncle Sam Wants YOU to Make a Better Impression

uncle sam inflatableIt’s tax season, and you know what that means: the Statue of Liberty and Uncle Sam waving at you from in front of every tax preparer between here and Washington. You’ve seen them – green foam-rubber crowns and polyester dresses for Lady Liberty, and Cat-in-the-Hat-style top hats for Uncle Sam. I hope they’re better at taxes than they are at costume design.

This kind of marketing tactic certainly catches the attention of the public. But maybe what’s more important than simply getting noticed is making a good impression. When Uncle Sam asks people to spend their money with your company, he shouldn’t be wearing a tattered top hat and dirty running shoes.

Now, on the other hand, what if Uncle Sam were all decked out in a custom-designed, inflatable costume? Instead of people driving by thinking, “Poor guy. Bet he’s embarrassed,” they’d have a much more positive first impression. Plus inflatable costumes make it easy to suit up, they don’t cause the wearer to overheat like traditional costumes, and when they’re not in use, they fold up into small spaces for easy storage. We’re even in the process of creating special storage bags designed just to house our costumes.

Check out these inflatable costume videos and see for yourself how cool inflatable costumes are.

Inflatables Bring a New Dimension to Radio Remotes

angus-young-inflatable“At big events we’re the 1st thing people see, before they even arrive at the event!” says Austin, Texas radio station KLBJ. They’re right. Character inflatables – like KLBJ’s 30-foot tall Angus Young – cause a stir wherever they go. That’s because inflatable mascots are loads of fun and they compliment radio’s sometimes-crazy antics. But they don’t stop there.

Inflatables also engage your listeners and attract interest from potential new followers. For example, hold a contest using an inflatable batting cage and watch the Mark McGwire wannabes line up to show-off their skills. Or fill an inflatable air booth with play money that can later be exchanged for fun prizes like movie tickets or T-shirts bearing your station’s logo. Inflatables are interactive, exciting, and memorable: a triple threat when it comes to promotion.

And because your advertisers benefit from all the increased foot traffic and exposure, they’re more likely to buy additional air time and remotes in the future.

If you’ve ever been the one to haul and set up a remote, you’ll appreciate that inflatables are lightweight as well as easy to transport. You can pack a huge balloon into a small space, inflate it in minutes, deflate just as fast, and be back to the station in record time. No need for a crew of twelve or a truck full of props. A one- or two-person team can have things ready to roll quickly, all while impressing the client and your listeners.