Fundraising Ideas

Creative Inflatable Marketing Ideas for Nonprofits

Inflatables for NonprofitsWe’re constantly contacted by event coordinators or education directors of nonprofit organizations for suggestions. While their causes vary from medical research to responsible drinking, the questions are pretty much the same.

Over the years, we’ve compiled quite a nice laundry list of guerilla marketing ideas (no, not as in “inflatable gorillas”) that we’re more than willing to share. Here are three questions we’re asked frequently. The answers offer some of our most creative marketing ideas specifically for nonprofits.

“How do we stretch our promotional budget?”

By purchasing marketing materials that can pull double (or triple) duty. For instance, cold-air inflatable replicas can be used on parade floats, mobile marketing events, press conferences and more.

“What’s the best way to engage people?”

Interactive displays call people to your exhibit and get them to actually participate in what you’re doing. Inflatables allow for some pretty creative ideas in this area including the ability to explain hard-to-understand or sensitive topics.

“How do you suggest we affordably brand our event?”

An inflatable archway used at a charity race (for example) can be decked out with paid sponsor banners as well as your logo. Selling banners helps reduce your overall cost.

From building an emotional bond with event attendees to attracting coveted press attention, inflatable marketing is hard to beat. Add to that the fact that it’s affordable and the costs can quickly be recouped, and you’ll easily see why these ideas are truly creative as well as effective.

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How to Offset the Cost of Inflatable Sports Tunnels & Helmets

It’s thrilling to watch your team burst onto the field through a custom inflatable sports tunnel. But many athletic departments and booster clubs miss out because they focus on the price tag of an inflatable sports tunnel without understanding just how easy it is to offset the overall cost.

So how can booster clubs and sports athletic departments offset the costs of inflatable tunnel ownership (and even create a profit-center for their team)? Sponsorship options and creative fundraisers!

Cha-Ching! Generate Revenue By Selling Advertisement Space on Your Inflatable Tunnel

Local businesses will happily purchase advertisement space (typically as banner placements). This comes as no surprise considering that stadiums are typically filled with fans watching the inflatable tunnel with pure anticipation before the team comes roaring onto the field. This undivided attention is what business owners will bend over backwards for – and – what will help your team gain some serious revenue!

Choosing to sell advertising and banner space on your inflatable tunnel or helmet means that over time you cannot only offset the purchase cost of the tunnel, but generate additional revenue for the athletic department and booster club.

Crank Up Your Fundraising Efforts – Inflatable Tunnels Double as Location Devices

Step away from door-to-door fundraising. Instead, attract crowds by inflating your custom-designed sports tunnel at car washes and Christmas tree sales.

Why not inflate your sports tunnel at civic events, fairs and festivals? The inflatable tunnel will help attract attention while your team sells raffle tickets or athletic t-shirts to community members.

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Multiple Sclerosis Awareness Week: 6 Inflatable Arches Work Hard for MS Society’s Fundraising Events

The National Multiple Sclerosis Society works to gain awareness, host fundraising events for research efforts, and to end MS forever. The MS Society uses inflatable arches to create eye-catching start and finish lines that are both professional looking and easy to manage.

Fundraising Events hosted by the National MS Society involve Bike MS, Walk MS, and the Challenge Walk. Each event helps to make a difference in the MS community. Many of the MS fundraising events inflate archways as a start and finish line, to direct traffic, as well as offer a great photo opportunity for all involved.

Looking for an inflatable arch to use at your next fundraising event? Download our free eBook, Getting Started with Inflatable Archways for Racing Events.

Minnesota Twins Baseball Increases Crowds with Inflatable Bobblehead Mascot

Inflatable Case History Brief #L0065

Inflatable Bobblehead Replicas Are a Hit at Twinsfest

Who: Minnesota Twins
What: Inflatable Twins TC Mascot Bobblehead
Where: TwinsFest in the H.H.H. Metrodome
When: Spring 2001
Why: To Attract Crowds to TwinsFest
Inflatable Product Line: Inflatable Mascots

The Minnesota Twins Organization and Community Fund turned their mascot, Twin Cities Bear, into an inflatable bobblehead replica to get fans pumped during a two-day fundraising event. This inflatable was a hit for photo opportunities and helped the Twins Community Fund raise more than $100,000 for charities.

If you would like to learn more about inflatable mascots download our free eBook, Getting Started with Inflatable Mascots.

Crowd-Pleasing Inflatables Improve Your Fundraising Efforts

inflatable-tunnel-wildcatKeeping a school athletic program running is a constant struggle. There just never seems to be enough money to go around, forcing schools to employ a variety of fundraising tactics to fill the coffers. Between the candy bars, the submarine sandwiches, and the frozen cookie dough, kids – and their parents – can get burned-out on fundraising. It’s time to try something new.

Consider this. Businesses buy advertising in yearbooks, school papers, and coupon books year after year. They do it out of a sense of community and to support the school, but they know exposure on those pages is fleeting. Now picture the scene: It’s Friday night; the stands are filled. All eyes are focused on the inflatable tunnel from which your team will charge the field, just like the pros do. A wisp of fog escapes the tunnel’s entrance, and the anticipation grows. You’ve captured the attention of an eager crowd, and that’s worth big money to local businesses.

Buying advertising space on something that grabs attention like an inflatable tunnel makes good business sense. Many schools even get local businesses to finance part or all of the cost, so there’s no out-of-pocket expense to worry about. Check out some sports tunnel case studies to see how schools use inflatables for fundraising and team spirit. It’s a winning strategy for everyone, and lots more fun than a bake sale!