Using Inflatables

Effective Visual Marketing with Inflatables for Themed Events

Inflatable Pig at Cormac Themed EventUsing Inflatables for Themed Events Makes Visual Marketing More Effective

Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you’ll want to do more than simply serve tacos and play mariachi music. You’ll want to infuse every element of the event with all things Mexican.

That means forfeiting the ordinary in exchange for the memorable. Using inflatables for special events built upon themes is one surefire way to make your visual marketing more effective. That’s because inflatables offer characteristics not found elsewhere.

Bigger Than Life

Inflatables are custom-made and can be any size you desire. Want a 25-foot tall bullfighter? Done! With giant inflatable sombreros hanging from the ceiling and an inflatable green, white and red national flag standing tall in the corner, your guests will soon feel as though they’ve stepped into a restaurant in Cancún.

3-D Captures Attention

Unlike ordinary signage or posters, inflatables are three dimensional: a huge advantage with visual marketing. It’s hard to ignore a message encouraging you to give generously when it’s on the front of a 15-foot tall, inflatable burrito.

Color Is Eye Catching

Add color to size and shape and you have a triple threat that’s hard to beat. Inflatables for special events get noticed.


Let’s say that you decide to allow exhibitors at your Mexican-themed charity event. Because of their visual marketing characteristics, those exhibitors will have greater success with drawing guests to their booths when they use inflatables.


No themed event would be complete without a little branding. Giant inflatable logos get the job done by identically replicating your logo in whatever size fits your needs.

Mascots & Costumes

Whether you want a friendly face your guests will immediately recognize or a real-life, walking mascot to shake hands and greet attendees, inflatable mascots and costumes make a big impact. Wrap your mascot or costumed character with a charro jacket to play into your Mexican theme.


Balls, key chains, picture frames, punching bags and more. These mini-inflatables make excellent giveaways your guests will appreciate and use. Branded with your logo, they’ll also serve to remind attendees about your business or organization.

Thanks to the visual marketing elements of inflatables, your special events can be all the more successful. Make sure to carry the theme all the way through – from inflatable signage to giveaways – for added impact. Your guests will be thrilled at how festive your affair is… you’ll be excited at the results you achieve.

Subscribe to Landmak Blogs!


10 Tips for Standing Out in a Crowd with Inflatables

10 Tips for Becoming the Center of Attention at Any Event

Custom inflatables truly give you enormous flexibility during marketing events. Because they can actually work in different capacities or simply stand steadfast and attract attention, the possibilities in design and function are practically limitless. Here are 10 clever ways these giant marketing balloons make you the center of attention.

Oakland County Fair Custom Inflatable ArchTip #1 – Undergo a Transformation – Turn a local park into a playground. It’s easy with inflatables. From inflatable archways that draw attention and help you organize the attendees to inflatable batting cages and more. Leave room for customizable banners and earn additional revenue through sponsorships.

Tip #2 – Turn Heavyweights into Lightweights – When you hit a logistical brick wall with trying to display something of great size or weight, don’t give up. The answer is simple: create custom inflatable replicas that look just like the real things, but weigh significantly less and are much easier to ship from location to location.

Tip #3 – Encourage Graffiti – Talk about consumer interaction. Inviting guests to write messages on your inflatable product opens the door to some great feedback. All it takes is a custom inflatable product replica and a few paint pens to pull it off.

Tip #4 – Become a Corporate Role Model – With so many worthy causes to choose from, it should be easy to pick one that holds special significance for your organization. Tie into their events and use inflatable arches to spread the word throughout your community.

Tip #5 – Take It to New Heights – Put your mascot on the rooftop of the convention center, retail location or restaurant. Sure, it’s a classic marketing technique, but one that has never lost its effectiveness. Be sure to keep your idea fresh, however. We’ve all seen more than our fair share of gorillas.

L2129-George Bush InflatableTip #6 – Create a Celebrity Lookalike – Create a caricature of a famous animal, celebrity or politician and watch the cameras come out. Fun, exciting and a super way to encourage photographs.

Tip #7 – Throw Your Mascot a Birthday Party – What a wonderful way to celebrate. Mascots create such a great, emotional connection with customers, so it’s only natural they’d want to celebrate special occasions with them.

Tip #8 – Host a Benefits Party – Benefits are rarely a popular subject with employees. Often difficult to understand (especially insurance), workers can walk away unsure of what’s available to them or which choices would be best for their circumstances. Using custom inflatables to communicate company offerings and benefits is a wonderful way to ease anxiety and help employees make the right decisions.

Giant Inflatable Polk Audio Ultrafit 500 Headphone ReplicaTip #9 – Do the Unexpected – Tradeshow booths are typically grounded. It’s what’s expected when attendees walk through the exhibition hall. In a sea of eye-level displays, what could grab attention better than something no one expects? Hang your inflatable display from the ceiling above your booth. Not only will it get greater visibility, it will also encourage visitors to stroll over to your location to see what’s up.

Tip #10 – Break the Silence when You Break Ground – Looking for a refreshing twist to the old standard shovel pictures that typically are taken at groundbreaking events? Custom inflatables give journalists something worthy of their time. Interesting and entertaining, an inflatable product replica is the perfect addition to every press event.

Any way you slice it, custom inflatables are flexible enough to accommodate any type of event with a fresh approach. From tradeshows to internal corporate functions, you’ll find inflatables to be affordable, functional assets for all your event-marketing needs.

How does your brand stand out in a crowd of competitors? Share in the comments below or get in touch with the author on Twitter @Stephatto.

Subscribe to Landmark Blogs


3 Grand Opening Ideas that Set the Stage for Your Business

Applebee's Grand Opening Inflatable

Grand Opening Inflatable Ideas

When you’re planning a grand opening, you want customers and the media to visit your new location. But which types of grand opening ideas can draw the attention of both? We’ll show you!

While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you’ll set the pace for the weeks and months ahead. This has never been truer than it is today, as we see company after company closing its doors or downsizing. But what can be done for your particular business? Which types of grand opening ideas can draw the attention of customers as well as the media?

Bring in the Big Guns… or Cups or Tacos or Puppies or…

Here’s a phenomenal grand opening idea: Create a giant inflatable balloon of your product or logo and place it on the rooftop of your business. For instance, a Mexican restaurant could place a giant, inflatable taco on its roof with a banner that reads, “Now Open.” A local veterinary clinic could put a massive, inflatable puppy or kitten on their rooftop with signage declaring, “Grand Opening!”

Why giant inflatable balloons? Because they attract attention of all sorts. People busily going about their routines don’t even notice most of the advertising that comes their way. According to the Newspaper Association of America, Texas A&M University and the Journal of Concerned Scientists, Americans are exposed to well over 3,000 advertising messages each day from a variety of sources. Our senses are on overload and, therefore, most of the ads we view are blocked out.

However, place a 30-foot-tall giant taco up on the roof (higher than most of the other clutter like billboards, storefront banners, etc.) and drivers down your street suddenly wake up and smell the guacamole.

Gain Press Coverage

Your business can make good use of this second grand opening idea: Use inflatables to bring the press to your location. Inflatables are an exceptional way to garner media coverage. While yet another Mexican restaurant grand opening might not be considered news, a restaurant with a giant taco on its roof that drew in massive crowds is.

Likewise, while a photo of a restaurant storefront isn’t an overly exciting picture, that massive taco is definitely a photo opp just waiting to happen.

Bring the Crowd Inside

Unless you’re hosting a sidewalk sale, having a crowd of customers outside your door won’t do you much good. You have to bring the people inside your business. Grand opening idea number three is to use smaller, sealed inflatables as giveaways.

For example, sticking with the same Mexican restaurant theme, you might say the first 100 customers get a free, miniature, inflatable taco. You could create practically anything you want: inflatable mariachi singers, inflatable sombreros… the list is endless. Because everybody loves to get something free – and because they can be branded with your business name and address – sealed inflatables make the perfect giveaways.

As a business, you can’t neglect the importance of your grand opening. Use ideas that create a buzz in your community and that will attract the press. When you do it right, you’ll find that word-of-mouth advertising kicks in and the business just keeps on coming!

Subscribe to Landmak Blogs!


3 Ways to Gain More Exposure with Event Marketing

Gain Exposure with Giant InflatablesAttract Attention at Marketing Events with Custom Inflatables

Fairs, conventions, trade shows… events such as these have many things in common, but one stands far and above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about.

Since the golden rule of event marketing is to attract attention, you have to think outside the box (or booth). Here are 3 ways you can stand out from the crowd and ensure higher traffic levels for your exhibit.

#1 – If They Go Low, You Go High

The trick to thinking outside the event marketing box is to observe what others are doing, then do the opposite. For example, since most booths or exhibits will be no more than 10 feet high, take yours to the ceiling. That’s what Topcon did at the Las Vegas ConExpo Show. They used an inflatable, lighted globe anchored to the ceiling above their floor display. Talk about attention-getting! It could be seen by every person as soon as they entered the hall.

Valenzano Winery made a splash at an outdoor wine competition. All participants used standard, white tents, but Valenzano placed a 15-foot-tall, inflatable wine bottle at their entrance. Because it stood higher than the tents, it was the first thing most people saw as they entered the festival grounds. They actually had a line of people waiting to take their picture with the giant, inflatable wine bottle.

#2 – Make an Emotional Connection

If you can hit an emotional chord with event visitors, you’ll hold their attention and stay in their memory longer. This is an approach the Environmental Protection Agency’s Office of Water took during Water Week. They commissioned an inflatable mascot, Thirstin’, especially for the event. Bigger than life, colorful and cute; Thirstin’ brought fun to the event and had crowds of people gathered round.

In the same fashion, Kinetik brought a giant gargoyle to their trade shows. Now that’s an attention getter! The shock of seeing this green monster stopped passers by in their tracks. His whimsical charm kept them at the booth allowing representatives the perfect opportunity to strike up a conversation with visitors. Pretty smart strategy!

#3 – Entertain

Add a game! Everybody loves to try their hand (or foot!) at baseball and soccer. Inflatable games give you the freedom of easy set up and tear down and also offers an exceptional draw. People will line up to play which means they are exposed to your message longer.

Entertaining can also be educational. Just ask Nature’s Sunshine. They employed an 80-foot-long inflatable colon at their national convention. Walking through the display, visitors learned about colon disease and how to prevent it and got information about Nature’s Sunshine products.

Finding ways to capture the interest of event attendees is absolutely key. With so many “ordinary” displays at events, a little creativity will be the secret sauce in your event marketing recipe. It will also be what wins you more traffic to your booth and more leads for your sales reps.


Question: Is My Cold-Air Inflatable Durable Enough for Water?

Question: Is My Cold-Air Inflatable Durable Enough for Water?


Cold-air inflatables are balloons that have an electric blower running continuously while the display is in use. This type of inflatable cannot be used or submerged in water (pool, lake, ocean, etc.).

However, water – such as rain – will not be a problem as cold-air inflatables are designed for both indoor and outdoor use.

We recommend taking down your inflatable display if there are storms in the forecast (downpours, wind and lightening!) and to be sure your inflatable is only packed with completely dry to prevent mildew.



Creative Inflatable Marketing Ideas for Nonprofits

Inflatables for NonprofitsWe’re constantly contacted by event coordinators or education directors of nonprofit organizations for suggestions. While their causes vary from medical research to responsible drinking, the questions are pretty much the same.

Over the years, we’ve compiled quite a nice laundry list of guerilla marketing ideas (no, not as in “inflatable gorillas”) that we’re more than willing to share. Here are three questions we’re asked frequently. The answers offer some of our most creative marketing ideas specifically for nonprofits.

“How do we stretch our promotional budget?”

By purchasing marketing materials that can pull double (or triple) duty. For instance, cold-air inflatable replicas can be used on parade floats, mobile marketing events, press conferences and more.

“What’s the best way to engage people?”

Interactive displays call people to your exhibit and get them to actually participate in what you’re doing. Inflatables allow for some pretty creative ideas in this area including the ability to explain hard-to-understand or sensitive topics.

“How do you suggest we affordably brand our event?”

An inflatable archway used at a charity race (for example) can be decked out with paid sponsor banners as well as your logo. Selling banners helps reduce your overall cost.

From building an emotional bond with event attendees to attracting coveted press attention, inflatable marketing is hard to beat. Add to that the fact that it’s affordable and the costs can quickly be recouped, and you’ll easily see why these ideas are truly creative as well as effective.

Subscribe to Landmak Blogs!



How to Offset the Cost of Inflatable Sports Tunnels & Helmets

It’s thrilling to watch your team burst onto the field through a custom inflatable sports tunnel. But many athletic departments and booster clubs miss out because they focus on the price tag of an inflatable sports tunnel without understanding just how easy it is to offset the overall cost.

So how can booster clubs and sports athletic departments offset the costs of inflatable tunnel ownership (and even create a profit-center for their team)? Sponsorship options and creative fundraisers!

Cha-Ching! Generate Revenue By Selling Advertisement Space on Your Inflatable Tunnel

Local businesses will happily purchase advertisement space (typically as banner placements). This comes as no surprise considering that stadiums are typically filled with fans watching the inflatable tunnel with pure anticipation before the team comes roaring onto the field. This undivided attention is what business owners will bend over backwards for – and – what will help your team gain some serious revenue!

Choosing to sell advertising and banner space on your inflatable tunnel or helmet means that over time you cannot only offset the purchase cost of the tunnel, but generate additional revenue for the athletic department and booster club.

Crank Up Your Fundraising Efforts – Inflatable Tunnels Double as Location Devices

Step away from door-to-door fundraising. Instead, attract crowds by inflating your custom-designed sports tunnel at car washes and Christmas tree sales.

Why not inflate your sports tunnel at civic events, fairs and festivals? The inflatable tunnel will help attract attention while your team sells raffle tickets or athletic t-shirts to community members.

Subscribe to Landmark Blogs!



Butt Seriously, What Makes Inflatable Colons So Popular?

The Center for Rural Health at The University of North Dakota School of Medicine and Health Sciences used their inflatable colon at two conferences with great success.
The Center for Rural Health at The University of North Dakota School of Medicine and Health Sciences used their inflatable colon at two conferences with great success.
Slide 4
Slide 4
Slide 5
Slide 5

Happy Colorectal Cancer Awareness Month!

Educational inflatable colons (whether giant colon tunnels -or- mini, table top colon displays) will be on display throughout March to celebrate National Colorectal Awareness Month. Inflatable colons are used to promote awareness about colon cancer and encourage people to get their colon screened regularly.

Who uses giant inflatable colons? We’ve made well over 60 custom displays for:

  • Health Clinics
  • Medical Centers & Hospitals
  • American Cancer Society Chapters
  • Gastroenterology Clinics
  • Colon Cancer Alliance Headquarters & Affiliates
  • Non-profit Organizations (dedicated to the elimination of colon cancer)
  • Cancer Institues &
  • Pharmaceutical Companies

Each inflatable colon may be displayed slightly different and be accompanied with different types of educational information, however, their common goal is to provide a visual aid to reduce the incidence and mortality rates of colorectal cancer – the 3rd most commonly diagnosed cancer and the 2nd leading cause of cancer death in both men and women in the United States.

So, where can you find an inflatable colon this March? At:

  • Undy 5000 5K racing events (benefiting the Colon Cancer Alliance)
  • Colon Cancer Health Fair at Wester Jefferson Medical Center
  • Essentia Health Colorectal Cancer Awareness Month Event
  • Rumpshaker 5K (benefiting Colorectal Cancer Awareness in Alabama)

Do you know of an event that will be hosting an inflatable colon? Share below or tweet @itsCaitlin0111 with details!

Subscribe to Landmark Blogs!