From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

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Leverage the Visual Power of Sports Marketing Inflatables with Video

Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.

Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.


FRS Healthy Energy – Drink Shaped Inflatable Football Toss

FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!

Video: Inflatable FRS Football Toss at All Star Football Challenge


Giant Inflatable Vans Snowboard Boot Replica

Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.

Video: Inflatable Snowboard Boot at Vans High Standard Series

If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.

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About Caitlin Smith

Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.