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Unique Advertising Increases Brand Recognition at Applebee’s Restaurants

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Inflatable Case History Brief #L0011

Applebee’s Restaurants Use Inflatable Logo to Increase Visibility

Who: Applebee’s Restaurants
What: Inflatable Apple Logo
Where: Applebee’s Franchises in the Chicago Area
When: Summer 2000
Why: Increase Visibility of a New Location and Advertise at All Franchises in the Chicago Area.
Inflatable Product Line: Inflatable Logos

Applebee’s Restaurants in the Chicago area wanted a unique way to advertise at multiple locations. There solution: Cold-air inflatable logos. Designed to look like their apple shaped logo, this inflatable logo helps create brand recognition and attract traffic to their restaurants.

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About Caitlin Smith

Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.