The Smart Marketer’s 4-Step Guide to Designing “Trade Show Ready” Inflatables

4 Steps to Make Your Inflatable Trade Show Ready

Designing inflatables for trade show exhibits requires a bit more planning than it does for other events. Trade show marketers have to coordinate with exhibit hall staff, union laborers, fire marshals… the list goes on. If you’re thinking about using custom inflatables at your next trade show event, but feel bit overwhelmed by the logistics, follow these four steps to ensure your inflatable is trade show ready.
Trade Show Inflatables Guide

Step 1: Use Flame Retardant Materials to Avoid Issues with the Fire Marshal

Make sure you’re only burning the house down figuratively, not literally! Often times trade show exhibitors are required to present a flame retardant certificate for their inflatables at trade shows. Be sure to discuss this with your inflatable manufacturer up-front to avoid any unpleasant surprises later on.

Step 2: Make Travel Arrangements Ahead of Time – There are 2 Ways to Get Your Inflatable to the Exhibit Hall

Using an inflatable prop for your trade show can save money in ways you probably haven’t even thought about. Because inflatables weigh less than most traditional trade show materials, they cost less to ship. Smaller inflatable shapes can pack into a 30″ or smaller bag, so you can avoid handling fees altogether by carrying your inflatable to the exhibit space yourself.

Step 3: Plan for Power – Calculate AMP Requirements and Mark Outlet Location(s)

Plug it in and get it going!  Most trade show inflatables only use about 3 amps of power – similar to a video game console or your home printer.  All you need to do is plan out where your custom inflatable will be and where you’d like outlets to be installed.

Step 4: Order Internal Weights or Design Alternate Tethering to Maximize Visual Impact

Using internal weights, like sandbags, is the most common way to secure an inflatable at a trade show event. Sandbags are a standard item which is easily ordered through exhibit services, providing you plan for it in advance. You might also consider tethering (hanging) an inflatable above your booth to create exceptional visibility and save treasured floor space. Unique tethering options should be discussed with your inflatable manufacturer during the design phase of your project.

An experienced inflatable manufacturer can guide you through each step of getting your inflatable trade show ready and will ask lots of questions about your exhibit space and objectives to help you create an inflatable that will get maximum impact with minimum hassle.

Interested in planning an inflatable for your next trade show event? Contact Landmark today.

About Stephanie Meacham

Stephanie Meacham is an advocate of smart marketing and having fun. Combining the two is even better! Helping large and small businesses find affordable and clever uses for their inflatables is one of her passions. Because inflatables offer the complete package (a marketing "holy grail" if you will), they have been repeatedly proven to achieving exceptional results for those who use them.