Kicking Off the New Year With Trade Shows

For many of us, the beginning of the new year is also the beginning of our budget cycles. And new budgets mean new sales goals – probably showing growth over the prior year. For me, that first glance at those sales budgets when you’re standing at the starting line has always been a slightly overwhelming moment, and sometimes causes excessive eye twitching! But that momentary panic is typically followed by an excitement about the challenge and my brain will begin to churn through new ideas to test. One of the best testing grounds for new strategies is at trade shows. And this is certainly the kickoff of the trade show season.

As you plan for your next trade show, start by spending time thinking about your goal for that particular event. Are you seeking greater brand awareness or general networking, collecting leads or closing sales? Is your focus new relationships or existing clients? With a well-defined set of goals, you can simplify your planning process and greatly improve your odds for success. Next, consider how your booth will help you meet your objectives. Landmark can create inflatable trade show booths and displays to bring your brand to life, attract traffic and create a space for you to surpass your goals. With these key pieces in place, the rest of your plan should come together smoothly.

Have you seen a great use of inflatable booths or displays at a trade show? Let me know so I can share your ideas in a future post.

About Stephanie Meacham

Stephanie Meacham is an advocate of smart marketing and having fun. Combining the two is even better! Helping large and small businesses find affordable and clever uses for their inflatables is one of her passions. Because inflatables offer the complete package (a marketing "holy grail" if you will), they have been repeatedly proven to achieving exceptional results for those who use them.