Trade Show Ideas

Extending the Impact of Your Trade Show Promotions

A few years ago, Landmark’s Stephanie Meacham hit the road to do a balloon installation for a client in Brainerd MN. In my experience all good road trips require stopping to see a local attraction. Stephanie was of the same opinion when she made her way to visit the statues of Paul Bunyan and Babe the Blue Ox in Paul Bunyan Land, just miles from the installation site. Paul Bunyan, an important part of Minnesota folklore, was a giant lumberjack who worked the logging camps and formed the state. Babe was his exceptionally strong sidekick and did all of the heavy lifting for Paul.

Not only did Stephanie visit the statues, she hit the gift shop to purchase a figurine of the two as a memento. Every time she looks at the miniature, she remembers the trip.

Just as her memories of the business trip and the visit to Paul Bunyan Land are triggered by her memento, you can trigger long-lasting memories with miniature inflatables. Landmark can create a product replica, logo or mascot into key chains, cup holders, rafts, beach balls or anything that fits the theme of your booth or product. To maximize your impact, combine a giant inflatable in your booth with a replica in miniature to give away like Kellogg’s can with this large arch and small inflatable truck.

Now that’s a great way to make a connection over and over, long after the trade show ends.

Kicking Off the New Year With Trade Shows

For many of us, the beginning of the new year is also the beginning of our budget cycles. And new budgets mean new sales goals – probably showing growth over prior year. For me, that first glance at those sales budgets when you’re standing at the starting line has always been a slightly overwhelming moment, and sometimes causes excessive eye twitching! But that momentary panic is typically followed by an excitement about the challenge and my brain will begin to churn through new ideas to test. One of the best testing grounds for new strategies is at trade shows. And this is certainly the kickoff of the trade show season.

As you plan for your next trade show, start by spending time thinking about your goal for that particular event. Are you seeking greater brand awareness or general networking, collecting leads or closing sales? Is your focus new relationships or existing clients? With a well-defined set of goals you can simplify your planning process and greatly improve your odds for success. Next, consider how your booth will help you meet your objectives. Landmark can create inflatable trade show booths and displays to bring your brand to life, attract traffic and create a space for you to surpass your goals. With these key pieces in place, the rest of your plan should come together smoothly.

Have you seen a great use of inflatable booths or displays at a trade show? Let me know so I can share your ideas in a future post.