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Posts tagged ‘trade show ideas’

Cesco Products Uses Inflatable Billboard at Trade Shows

Inflatable Case History Brief #L0192

Who: Cesco Products
What: Inflatable Cloud Billboard
Where: Trade Shows
When: Winter 1999
Why: To Attract Attention At Trade Shows
Inflatable Product Line: Inflatable Billboard

Cesco Products, an air ventilation manufacturer, wanted to attract attention at trade shows. The inflatable cloud billboard was placed above their trade show exhibit and could be seen from any direction. Attendees of the trade show were drawn to the inflatable cloud and Cesco Products trade show booth.

Looking for a way to get your customers attention? Download our free eBook, Getting Started with Inflatable Logos & Billboards.

Custom Inflatable Designs for Every Trade Show Exhibit Space

With upcoming events like The SEMA Show just around the corner, automotive marketers everywhere are kicking their exhibit planning into fifth gear. At $25-40 per square foot (the average cost for SEMA Show space), exhibitors have to make sure every inch of their display counts! Are you thinking about adding trade show inflatables to your exhibits? Whether you’re planning a mammoth Island Exhibit or a ten-by-ten Linear Exhibit space, we’ve got some tips for choosing inflatables that will give you the best ROI for your marketing dollars.

From Big to Small: How to Add Custom Inflatables to Your Island, Peninsula and Linear Exhibits

Island Exhibit Inflatables: Go Big or Go Home, The Sky’s The Limit
Island exhibit spaces are the big kahunas of every trade show event. They float in the center of the show offering 360 degree visibility and up to 3000 square feet of space. Custom inflatables can be used inside island exhibits as stand-alone items, as components in larger, fabricated displays or as exhibit space elements. Inflatable tents, archways, product replicas and helium shapes are very popular to give displays some torque. The biggest challenge for designing in island spaces is settling on a final design among the many choices available.

Peninsula Exhibit Spaces: Three Sides Instead of Four
Peninsula, or end cap booths are just like Island Exhibits, but instead they offer 3-sided visibility. Interactive inflatables, like ball tosses are designed to set-up against a flat surface like the end cap wall, so they provide a natural design element in the space. When you’re looking for ways to get the trade show attendees interacting with your brand, interactive inflatables can’t be beat. Product replicas and arches also work as a centerpiece for this type of booth for excellent visual advertising.

Linear Exhibit Spaces: Make the Most of Smaller Spaces with Big Creativity
With the limited space of a 10′x10′ linear exhibit, you have to think creatively to stand out from the crowd. Despite the smaller footprint, there are still lots of ways to incorporate inflatables into your space. Most often, exhibitors in linear exhibits us smaller (6-8′ tall) inflatable product replicas or logos. Some order smaller, sealed inflatable give-away items to extend the brand experience with attendees after the show. Want to extend your reach beyond the booth? Put a brand ambassador into an inflatable costume to walk the trade show floor. Not only will the inflatable costume take up zero space inside the booth, it can be used for other festivals and events after the show.

Need creative more creative trade show ideas? Contact Landmark today!

5 Professional Design Tips for Exceptional Inflatable Kiosks

What’s rule #1 of tradeshows? Separate yourself from all the other exhibitors. Inflatable kiosks give you the golden opportunity to stand apart from every other pop-up tent and ordinary tradeshow booth on the floor. Inflatable kiosks are popular for product demonstrations and sampling because they’re visually appealing, easy to use and provide large canopy areas. Well-designed kiosks are exceptional because they reinforce your brands and attract attention while maximizing the available space at your events.

Here are 5 professional design tips to follow when creating your new kiosk.

Tip 1: Consider Shape & Design Elements

When promoting a new product or developing a themed booth; think vertical for the most effectiveness. If you’re sampling a new coffee, for example, building a kiosk in the shape of the cup will get you noticed from greater distances while reinforcing your brand.

Tip 2: Create Signage and Branding

One of the biggest advantages of inflatable kiosks is their 360-degree signage area. To make sure your design takes advantage of this real estate, consider your signage from all directions. Will other companies sponsor your event, or will you sponsor multiple events? Use removable banners to display messages tailored for each event or sponsor. Some custom kiosks can be fitted for entirely new graphics, saving you the cost of purchasing a new kiosk when the time comes to rebrand.

Tip 3: Calculate Your Inside Measurements

If you’re using your inflatable kiosk for sampling, plan enough room inside the kiosk to store samples and allow for ample working areas. Giving prior thought to the interior space of your kiosk will ensure kiosk operators are comfortable and representing your brand with good cheer; not struggling in tight quarters.

Tip 4: Work Within The Outside Environment

How much total space do you have available? Will you be limited by tradeshow or outdoor limitations? In addition to the interior footprint, the inflatable itself will require 2 to 4 feet for structural support. Work with your inflatable manufacturer to layout a blueprint of your kiosk based on your needs. Striking the right balance between inside room and outside restrictions is at the heart of creating an effective design.

Tip 5: Plan for Power

Custom inflatable kiosks use a standard electrical plug in (120v GFI) and require a power source. If a wall outlet isn’t available at your events a generator can be easily used; but that’s a consideration you’ll want to plan for ahead of time, not during the event.

Using good design at the beginning of the project ensures that your inflatable will have plenty of messaging space, reinforce your brand and draw traffic to your space for years to come.

For more tips on designing exceptional kiosks and custom inflatables, be sure to download our FREE ebook, Getting Started with Custom Inflatables.

Inflatables Put the Mobile in Mobile Marketing

It’s funny how the economy works. Areas that take a hard hit can often rebound with surprising strength. The 2009 downturn took a toll on every industry, and marketing was no exception. But according to an article I read recently in the IEG Sponsorship Report, mobile marketing is making a strong comeback. So strong, in fact, that many marketers will get a jump on the traditional season – May through September – and start a whole month early. What’s more, mobile marketing is gaining interest in a wider range of industries.

Automakers and health care companies come to mind first when I think of mobile campaigns. It’s great to now see new organizations grasping the core of event marketing: to get your brand in front of your target customers, and make a personal connection with them. Promoting your brand. Reaching your target audience on a personal level. Making a connection. Sounds like something else I’m intimately familiar with… inflatables.

Create a stir during your next mobile marketing tour by offering health food samples from your custom-branded, inflatable kiosk. Or set your inflatable mascot loose in the aisles at a sporting event to hand out coupons for your newly released cleats. Because inflatables easily inflate, deflate, pack and ship, you’ve got the flexibility to use everything from giant video screens to sports cages without the logistics nightmare. Check out some of these case studies for more ideas.

Better get a move on! Mobile marketing season is just around the corner.

Draw Trade Show Traffic and Attention Cost Effectively

People are naturally curious… they never want to feel they’re being left out or missing something. A classic example is the gawker slowdown caused by a traffic accident. Even if the accident is on the far side of the highway, the near side will slow down as drivers look at the scene. This principle can be put to work to help you draw attention and traffic to your trade show booth.

A giant product replica flying high above your booth is not only eye-catching, it’s also a great way to make your location a ‘landmark’ for your customers and for everyone at the trade show. - “We’re in the aisle next to the giant cereal box.” Inflatables become landmarks by their very nature. You don’t have to pay event promoters bundles to become foremost in the minds of attendees; you just have to plan something GIANT and clever into your booth design. Inflatables are cost effective because the materials and production are much less expensive than giant displays fabricated from hard materials. They also have much lower transportation costs because they pack into a small bag like the genie from Aladdin in his lamp. This packing advantage also makes them less expensive to store and easy to bring to your next event.

Another option is to create a inflatable mascot costume and let your mascot roam the aisles. Their presence will automatically draw attention. Your mascot can promote your booth location, advertise your show specials and build brand awareness – all at the same time. An inflatable costume also create an opportunity to interact with your customers and start building a relationship with them for you. Read our case study from Cuppy’s Coffee to learn how their mascot costume worked for their kiosks.

An inflatable is an example of pull marketing. They pull attention to you. And we all know that a customer seeking you from their own interest is a strong prospect with a higher probability to purchase.

Extending the Impact of Your Trade Show Promotions

A few years ago, Landmark’s Stephanie Meacham hit the road to do a balloon installation for a client in Brainerd MN. In my experience all good road trips require stopping to see a local attraction. Stephanie was of the same opinion when she made her way to visit the statues of Paul Bunyan and Babe the Blue Ox in Paul Bunyan Land, just miles from the installation site. Paul Bunyan, an important part of Minnesota folklore, was a giant lumberjack who worked the logging camps and formed the state. Babe was his exceptionally strong sidekick and did all of the heavy lifting for Paul.

Not only did Stephanie visit the statues, she hit the gift shop to purchase a figurine of the two as a memento. Every time she looks at the miniature, she remembers the trip.

Just as her memories of the business trip and the visit to Paul Bunyan Land are triggered by her memento, you can trigger long-lasting memories with miniature inflatables. Landmark can create a product replica, logo or mascot into key chains, cup holders, rafts, beach balls or anything that fits the theme of your booth or product. To maximize your impact, combine a giant inflatable in your booth with a replica in miniature to give away like Kellogg’s can with this large arch and small inflatable truck.

Now that’s a great way to make a connection over and over, long after the trade show ends.

Kicking Off the New Year With Trade Shows

For many of us, the beginning of the new year is also the beginning of our budget cycles. And new budgets mean new sales goals – probably showing growth over prior year. For me, that first glance at those sales budgets when you’re standing at the starting line has always been a slightly overwhelming moment, and sometimes causes excessive eye twitching! But that momentary panic is typically followed by an excitement about the challenge and my brain will begin to churn through new ideas to test. One of the best testing grounds for new strategies is at trade shows. And this is certainly the kickoff of the trade show season.

As you plan for your next trade show, start by spending time thinking about your goal for that particular event. Are you seeking greater brand awareness or general networking, collecting leads or closing sales? Is your focus new relationships or existing clients? With a well-defined set of goals you can simplify your planning process and greatly improve your odds for success. Next, consider how your booth will help you meet your objectives. Landmark can create inflatable trade show booths and displays to bring your brand to life, attract traffic and create a space for you to surpass your goals. With these key pieces in place, the rest of your plan should come together smoothly.

Have you seen a great use of inflatable booths or displays at a trade show? Let me know so I can share your ideas in a future post.

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Posts tagged ‘trade show ideas’

Cesco Products Uses Inflatable Billboard at Trade Shows

Custom Inflatable Designs for Every Trade Show Exhibit Space

5 Professional Design Tips for Exceptional Inflatable Kiosks

Inflatables Put the Mobile in Mobile Marketing

Draw Trade Show Traffic and Attention Cost Effectively

Extending the Impact of Your Trade Show Promotions

Kicking Off the New Year With Trade Shows

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