Point-of-Purchase Displays

Make Your Point-of-Purchase Display Interactive with Inflatable Costumes

inflatable penguin mascots

When you say “point-of-purchase display” to most marketers, an image of static, 3-D exhibits comes to mind. Demo booths might use individuals to welcome and greet shoppers. And, while effective, there’s little wonder or intrigue associated with passing out samples in this way.

Add to the mix, however, someone dressed in an animated, inflatable costume and you quickly transform the ordinary and expected into a curious and engaging sight.

Send a penguin to do a man’s work and you’ll immediately see which is the superior being for the task. SnoBiz proved that inflatable costumes are a huge draw with kids when they created one of Bizzy to patrol dealer locations.

But kids aren’t the only ones who respond well to inflatable costumes at the point of purchase. Car Wash Express found this out when they placed someone in a marlin costume at the entrance to their facility.

So easy to wear, inflatable costumes only take minutes to put on. The person inside the character will appreciate that these outfits are cool and lightweight making long sessions easy to handle.

When it’s time to take your point-of-purchase display up a notch, make it interactive with inflatable costumes. In addition to POP displays, you’ll find many other uses for them, making these multitasking marketing props an investment that quickly pays for themselves.

Point-of-Purchase Inflatables Make a Big Impression

custom-sealed-inflatable-cereal-bagsGaining momentum for a new brand on a crowded shelf can be a challenge. Not only do you have to find the space – often by taking it from your own products – but you have to get noticed by busy consumers with other things on their minds. Distracted shoppers are more likely to reach for the brand they always buy, and while shelf-talkers and coupon dispensers help, there are other ways to make your product stand out – like point-of-purchase displays.

What better way to make sure your customer sees that new flavor of chips, or notices the buy-one-get-one-free deal on two-liter soda than with an inflatable product replica to mark the spot? Hang them from the ceiling, prop them on an endcap, or build a display in the front aisle for added exposure. Point-of-purchase inflatable designs are even flexible enough to be offered as giveaways. A product replica or inflatable logo the customer can take home ensures your brand is on her mind every day.

We most often think of custom inflatables as huge, outdoor exhibits, but they don’t have to touch the sky to be effective. Smaller, point-of-purchase inflatables can help get customers excited about a new brand, draw attention to a great sale price, or jog a busy mom’s memory about a new product she wanted to try. Best of all, inflatables can improve your brand’s name recognition and increase sales, all while making you a hero to the store’s management.