Wednesday we shared a slideshow of Wheaties’ inflatable cereal box redesigns and were amazed to count 15 in all! Promoting the hottest athletes of the day, Wheaties’ cereal boxes change regularly and they need to sync the look of their giant inflatable to keep a unified message at events and promotions.
When you’re planning the purchase of a custom inflatable, think about its future and what changes you might need to make down the road. While you can often alter an existing inflatable, you’ll save time and frustration if you plan for repackaging up front.
3 Ways to Design an Inflatable that will Sync with Future Product Repackaging:
1. Use removable banners: Using giant product replicas at events is a great way to get brand remembrance. If you use inflatables at mulitple events, removable banners allow you to change sponsors messaging and logos as often as you like.
2. Design an inflatable with a removable “slip cover”: Like Wheaties, most companies change their product packaging periodically. We can design an inflatable that can be recovered to match your new packaging. You can reuse your existing fan system, hardware and internal structure.
3. Save your hardware, and create an entirely new inflatable: If you are rebranding and your product design or packaging will change drastically, you can still save money by designing your new inflatable product replica to fit with your current hardware and blower system.
Own a custom inflatable that needs repackaging, or thinking of purchasing a new one? Contact Landmark today.