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Posts tagged ‘inflatable product replicas’

Renton Western Wear Uses Inflatable Cowboy Boot to Increase Attention

Inflatable Case History Brief #L1974

Inflatable Cowboy Boot for Renton Western Wear

Who: Renton Western Wear
What: Giant Inflatable Cowboy Boot Replica
Where: Tacoma, Washington
When: May 2008
Why: Increase Foot Traffic and Attention from Motorists Passing By
Inflatable Product Line: Inflatable Product Replicas

Renton Western Wear had approximately 50,000 cars passing their location daily. By placing this inflatable cowboy boot on the stores rooftop they increase customer traffic and overall sales.

Looking to increase traffic and sales at your retail location? download our free eBook, Getting Started with Custom Inflatables.

From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

get inflatables on video Leverage the Visual Power of Sports Marketing Inflatables with Video

Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.

Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.

FRS Healthy Energy – Drink Shaped Inflatable Football Toss
FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!

Video: Inflatable FRS Football Toss at All Star Football Challenge

Giant Inflatable Vans Snowboard Boot Replica
Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.

Video: Inflatable Snowboard Boot at Vans High Standard Series

If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.

New to Custom Inflatables? Download our free eBook: Getting Started with Custom Inflatables

Quizno’s Restaurants Uses Inflatable Drinking Cups to Increase Sales

Inflatable Case History Brief #L0224

Inflatable Product Replica for Quizno’s Restaurants

Who: Quizno’s Restaurants
What: Inflatable Drinking Cup Product Replica
Where: Quizno’s Restaurant Locations
When: Winter 1998
Why: To Increase Visibility During Their Grand Openings and Increase Sales
Inflatable Product Line: Inflatable Product Replica

These massive inflatable drinking cups attracted attention and increased foot traffic to Quizno’s Restaurants. The Quizno’s logo featured on the side of the cup increased the restaurant’s brand identity while helping their location become more recognizable in the community.

If you would like to learn how custom inflatables can bring attention to your business, download our free eBook, Getting Started with Custom Inflatables.

Volt Edge Inflatable Battery Makes a Huge Impact at Many Venues

Inflatable Case History Brief #L2807

Volt Edge Logo Inflatable Battery

Who: FVP
What: Inflatable battery replica
Where: trade shows, community events, sporting events
When: Winter 2010
Why: FVP created this inflatable battery to make a visual impact at many different types of events.
Inflatable Product Line: Custom Banners

FVP wanted to increase brand awareness at events and, by recovering their older inflatable product replica of a battery, they were able to do so easily and effectively. Referred by their sister company, they were confident they could reach their goals using an inflatable.

Download Getting Started with Inflatables, our free eBook, for more ideas about using inflatables to get noticed at events around your community.

Faribault Foods Creates Inflatable Canned Corn Replica to Gain Community Awareness

Inflatable Case History Brief #L2214

Who: Faribault Foods, Inc
What: Inflatable Butter Kernel Corn Can
Where: Butter Kernel used this inflatable at the “Fresh New Taste of Spring” marketing tour, sporting event food drives, sampling events, and sponsorships.
When: Summer 2009
Why: It will be used to establish and improve presence at events to create a community connection.
Inflatable Product Line: Product Replicas

Faribault Foods used an inflatable product replica of a can of Butter Kernel Corn to improve visibility at multiple events. They were able to transport their inflatable across the Midwest easily to create a connection with communities by drawing in large crowds.

Think an inflatable product replica could improve your visibility? Download our free eBook for more ideas!

Three Ways to Repackage Your Custom Inflatable

Wednesday we shared a slideshow of Wheaties’ inflatable cereal box redesigns and were amazed to count 15 in all! Promoting the hottest athletes of the day, Wheaties’ cereal boxes change regularly and they need to sync the look of their giant inflatable to keep a unified message at events and promotions.

When you’re planning the purchase of a custom inflatable, think about its future and what changes you might need to make down the road. While you can often alter an existing inflatable, you’ll save time and frustration if you plan for repackaging up front.

3 Ways to Design an Inflatable that will Sync with Future Product Repackaging:

1. Use removable banners: Using giant product replicas at events is a great way to get brand remembrance. If you use inflatables at mulitple events, removable banners allow you to change sponsors messaging and logos as often as you like.

2. Design an inflatable with a removable “slip cover”: Like Wheaties, most companies change their product packaging periodically. We can design an inflatable that can be recovered to match your new packaging. You can reuse your existing fan system, hardware and internal structure.

3. Save your hardware, and create an entirely new inflatable: If you are rebranding and your product design or packaging will change drastically, you can still save money by designing your new inflatable product replica to fit with your current hardware and blower system.

Own a custom inflatable that needs repackaging, or thinking of purchasing a new one? Contact Landmark today.

15 Giant Inflatable Wheaties Boxes in One

Since 1939, Wheaties has featured over 140 different athletic champions on their cereal boxes. In the photos above, you can see how Wheaties was able to re-cover their inflatable product replica 15 times – and counting – to coordinate with their current cereal boxes and promotions at live events. Are you in charge of promoting a product that is likely to have future repackaging? Take a page out of the Wheaties’ playbook and design inflatables that can be re-covered. Because re-covered inflatables use the same internal material and installation hardware, they cost considerably less than purchasing a brand-new inflatable system.

Want to learn more about designing an inflatable product replica that can be re-covered? Contact us today.

Eastern Propane Uses Inflatable Propane Tank for Trade Shows, Events, and Maximum Exposure

Inflatable Case History Brief #L2973

Inflatable Propane Tank Replica for Eastern Propane & Oil

Who: Eastern Propane & Oil
What: Inflatable Propane Tank Replica
Where: Eastern used the inflatable at trade shows, community events, and open houses.
When: Summer 2011
Why: The company wanted a product replica that was appropriate for indoor and outdoor use at many different types of events.
Product Line: Inflatable Product Replica

Trying to juggle so many events and shows, Eastern Propane & Oil wanted a versatile inflatable that would work for all of their needs: both indoor and outdoor.

Download our free eBook, Getting Started with Custom Inflatables, to learn more about using an inflatable product replica at events and trade shows like Eastern Propane & Oil.

Three Inflatable Ideas to Rev Up Your Auto Show Display

Creative Marketing Ideas to Ensure Your Auto Show Display Roars

Automotive marketers, with auto show season right around the corner, chances are you’re looking for creative ways to spice up your automotive marketing booth and you need to create a roaring brand experience with memorable visuals. Custom inflatables are the perfect tool to represent your brand at auto show displays because they can be designed to fit your needs, they look professional, and they will drive traffic to your booth.

Here are 3 creative ideas for using custom inflatables to rev up your auto show displays:

1. Define your trade show space with inflatable archways.

Inflatable archways are ideal for defining your space at an auto show because their height makes them visible from across the convention. Designs can span from a basic archway with room for logos and sponsors to a shape like headphones, a steering wheel, or custom auto care product shapes.

2. Gain attention for aftermarket items with giant product replicas.

An inflatable product replica is perfect to gain coverage of aftermarket products such as auto care, parts, and equipment. Your inflatable replica will be custom-made to be the exact size that you want so it fits perfectly into your booth and Pantone colors will be matched so it is an exact match to your brand’s design.

3. Engage your audience with interactive displays.

Interactive inflatables are a perfect way for your auto show display to be unique and to engage your audience. Imagine attendees tossing spark plug-shaped bean bags into the cylinders of a custom inflatable engine block or [insert product here]. Interactive games mean that people will be having fun at your booth and will stay around for longer. Using inflatables will ensure that your product is part of the automotive show experience.

Looking for more creative automotive marketing ideas? Contact us today and to discuss how to incorporate inflatables into your auto show displays.

A Lesson in Roadside Advertising from the Past

roadsigns-burmashave Most of us are too young to have seen those humorous Burma-Shave signs that peppered America’s roadways from 1925 until the mid 60s. One thing is certain; they sure made a splash in the advertising world. The signs were discontinued largely because the faster speeds of modern cars made them difficult to read. Too bad they didn’t have inflatables back then!

Even those travelling at highway speeds will have no trouble spotting – and recognizing – your inflatable product replica. A towering can of shaving cream, boldly colored and proudly sporting your logo, is even more likely to get noticed than those old roadside signs. There’s a lot more competition today than the makers of Burma-Shave had to face, but when you put your brand in front of people in a big way, they’ll be more likely to remember you when it comes time to buy.

The last Burma-Shave signs came down in 1963, but the fact that they’re still fondly remembered is testament to the lasting power of roadside advertising. The method may be a little different today, but the results are the same. Post an inflatable advertising balloon at the roadside in front of your store, and people will be talking about your brand well into the future.

Microbrews Make a Big Impression with Inflatables

albita-beer-inflatable Back in the day, specialty beers were just that: special. Now it seems like everyone has jumped on the bandwagon, and the competition is heating up. With grocery stores devoting entire aisles to microbrews, it’s getting harder and harder to get your brand noticed. Luckily, you have a trick up your sleeve – and it starts with an inflatable version of your product.

Nothing grabs attention like a giant inflatable product replica perched on the roof of a grocery or convenience store. When the last thing customers see before entering the store is a massive version of your product, they are more likely to reach for your brand over all the others. Create joint ventures with stores that carry your products by offering co-op ad dollars and special sale pricing. Store management will love you because you’re handling all the details and all they have to do is enjoy the added traffic and revenue. Everyone comes out a winner – you, the retailer, and most of all, the consumer.

Inflatable product replicas look exactly like your bottle, right down to the artwork on the label. They’re durable and fade resistant so hot, sunny rooftops are never a problem. Best of all, they’re easy on your marketing budget. See all the ways rooftop advertising balloons can help you make an impression.

Achieving Your Beverage Marketing Goals with Inflatables

inflatable energy drink can Here’s an interesting scenario. You’re launching a new sports drink with a big kick-off event at a bowl game. As everybody else pulls up in their painted trucks prepared to dole out samples, you notice that they all look very similar. No one stands out from the rest. You, however – being the savvy marketer you are – begin to inflate your 20-foot-tall product replica. Heads turn. Eyes bulge. The competition feels the heat. You’ve nailed the five goals of beverage marketing

Getting noticed – It’s hard to ignore a towering sports drink, no matter what distractions are around you.
Building interest – Giant advertising balloons draw curious onlookers from across a crowded event for a close-up look.
Making a connection – Handing out samples and coupons while taking a moment to chat gives your brand a personal touch.
Building your brand – Long after the event is over, your coupons and the stories people tell of the giant drink bottle will be working for you.

And the fifth? Fun! That’s built in for both you and your customers. Brightly colored, creative inflatables bring a smile to everyone who sees them. Children and adults alike are fascinated by their larger-than-life presence, and you’ll love that they’re a breeze to set-up and take down. View our case studies to see how other beverage marketers use inflatables to sweeten their product launches.

Secretariat’s Return to Churchill Downs – As a Parade Balloon

This year’s Pegasus Parade, which kicks off the Kentucky Derby each spring, featured an old friend reborn as a parade balloon. Triple Crown champ Secretariat has been gone for 20 years, but Disney saw a golden opportunity to promote their upcoming film about the famous horse, and they did it in a big way – with a giant inflatable balloon.

wine display parade balloon Disney certainly knows a thing or two about creating a buzz with inflatables, but you don’t have to be promoting a Hollywood production to benefit from the exposure a parade can bring. Holiday parades are a favorite summertime activity, and what better way to get your brand in front of thousands of eyes than by being in the center of the fun? Imagine the impression you’ll make when the crowd spots your 30-foot-tall soda bottle floating past. You’ll definitely have their full attention, and it will be you and your brand they think of next time they reach for a soft drink.

Inflatables are simple to use. They take just minutes to inflate, then pack away easily for safe storage and transport. And unlike his living counterparts, the Secretariat balloon didn’t need a clean-up crew. To see other parade balloons in action, stop by and check out our case studies.

Making Face to Face Connections at Marketing Events

Inflatable Blackberry Replicas nTelos

Here’s an interesting statistic. According to a recent survey by marketing firm George P. Johnson, 90% of industry professionals said face-to-face events were their number one choice for persuading audiences. In addition, 40% said event marketing is the most effective tool for deepening relationships. But how can you make a face-to-face connection and deepen relationships during a crowded event? With inflatables, of course.

Let’s look at two scenarios for cellular phone companies participating at a local family spring festival. The first sets up a very attractive canvas tent and hangs a banner bearing the company name and logo. The representative then waits for people to walk close enough that he can speak with them about his new bundled package. A typical situation.

The second uses a 20-foot tall, branded, inflatable cell phone product replica that is visible from one side of the event to the other. In fact, many people tell their friends to meet them at the cell phone because it’s so noticeable. As people naturally flock to the giant balloon, the rep (positioned behind an inflatable kiosk) is trying her best to keep up with the demand as she passes out flyers and coupons. As people hang out, waiting for their friends, they ask questions about the bundles, becoming more interested by the minute. Which would you rather have?

Inflatables Put the Mobile in Mobile Marketing

It’s funny how the economy works. Areas that take a hard hit can often rebound with surprising strength. The 2009 downturn took a toll on every industry, and marketing was no exception. But according to an article I read recently in the IEG Sponsorship Report, mobile marketing is making a strong comeback. So strong, in fact, that many marketers will get a jump on the traditional season – May through September – and start a whole month early. What’s more, mobile marketing is gaining interest in a wider range of industries.

Automakers and health care companies come to mind first when I think of mobile campaigns. It’s great to now see new organizations grasping the core of event marketing: to get your brand in front of your target customers, and make a personal connection with them. Promoting your brand. Reaching your target audience on a personal level. Making a connection. Sounds like something else I’m intimately familiar with… inflatables.

Create a stir during your next mobile marketing tour by offering health food samples from your custom-branded, inflatable kiosk. Or set your inflatable mascot loose in the aisles at a sporting event to hand out coupons for your newly released cleats. Because inflatables easily inflate, deflate, pack and ship, you’ve got the flexibility to use everything from giant video screens to sports cages without the logistics nightmare. Check out some of these case studies for more ideas.

Better get a move on! Mobile marketing season is just around the corner.

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