Inflatable Product Replicas

Giant Wine Bottle Inflates Faster than You Can Get a Corkscrew

Setting Up Custom Inflatables with Internal Blower Systems in 3 Simple Steps!

Think setting up a giant inflatable is difficult? Think again!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable. Typically zippers can be found along the base of inflatables. Secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the blower system. The inflatable will automatically start to inflate, internal blower systems have an on/off switch that is set to “on”, so they will begin to operate when plugged in. (To deflate your inflatable, simply unplug it.)

#3. INFLATE! Stand Back and Watch Your Inflatable Take Shape!

Watch as your custom inflatable comes to life! The inflatable wine bottle shown in the video has an internal base to keep it secure to the ground. Inflatables without an internal base structure will need internal sandbags or external tethers maintain stability. Solid base structures allow inflatables to stand up straight: there’s no need to worry about tethers!

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3 Product Launch Ideas Designed to Deliver Primo Results

Product Launch Ideas with Inflatable Product ReplicasInflatable Product Replicas Punch Up Your Product Launch

There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors.

Your choices for promotion may seem obvious. There’s the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results.

1. Point-of-Purchase, Inflatable Product Replicas

I know. Point-of-purchase displays are nothing new when it comes to product launches. But adding inflatable product replicas to each booth will certainly shake things up. Just think about the increased presence you’ll have when you add a 12-foot-tall bottle of mosquito repellant set up right beside the display where coupons are distributed. You’ll not only attract passersby that are within eyeshot, but also draw curious fishermen and campers from clear across the warehouse superstore.

2. Inflatable Kiosks with Product Replicas

Kiosks are particularly effective when used with sample giveaways. Custom branded and enhanced with an inflatable product replica, they deliver a one-two punch: exceptional visibility and the practicality of having space to pour sips of soda, hand out handy wipes or give away gizmos.

But what if you’re taking in instead of giving out? Kiosks are great for that as well. Design yours with a “countertop” for receiving entries to a drawing, accepting subscriptions to your magazine or newsletter, selling products direct to consumers or any number of other activities. Better inflatables manufacturers are fully capable of designing and producing kiosks that have product replicas built into them. In addition, kiosks can be configured in walk-up and walk-in styles.

3. Inflatable Product Replica / Inflatable Tent Combo

Another combo guaranteed to wow crowds is the inflatable product replica / tent twosome. When you use these two separate inflatables together, you get a dynamic duo that offers all sorts of flexibility. Just as with the point-of-purchase display, the use of an inflatable product replica outside your tent is like a beacon on a foggy night. It breaks through the standard landscape so effectively customers can’t help but take notice.

An inflatable dome is a welcoming site that – when equipped with tables and chairs – begs consumers to stop, sit and chat for a while. This creates a captive audience just waiting for a representative from your company to pull up a chair and make some new loyal fans.

Whether inside stores or outdoors at a local festival, custom inflatable product replicas can handle practically any environment. Easy to set up, deflate and ship, these monster-sized icons will quickly help you turn your new product into a household name.

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3 Best Places to Use Inflatable Product Replicas

Life-like Inflatable Product Replicas

While custom inflatables are used in a wide variety of ways to attract attention and increase sales, there are three distinct places we see marketers effectively using product replicas: trade shows, product launches and outdoor promotions.

CEO Rick Malagodi (Right) at Toy Fair 2012 in NYC

1. TRADE SHOWS

Create Buzz at Trade Shows with Large-Scale Versions of Your Product

Want to make a lasting impression at your next trade show event? Try using a custom replica of your product. Not only do inflatable replicas attract attention and create buzz, but they can be easily designed to integrate into an existing trade show booth.

Physical App’s Uses Inflatable “The O” Display to Create Buzz

Physical Apps, LLC showcased “The O” at Toy Fair 2012 in New York City. “The O” is a snazzy orange ball that works with smart devices, enabling fun games and activities to be played by children and adults alike  To get more visibility for “The O” at the show, CEO Rick Malagodi created a large-scale inflatable lookalike as part of their exhibit space. The result: the press, retailers, and suppliers flocked to their small sized booth on the show floor. With all this buzz it was no surprise “The O” won the Best of Toy Fair 2012 Award.

Replicas of GE Profile Washer & Dryer in Times Square

2. PRODUCT LAUNCHES

Get Extra Media Coverage & Attention by Unveiling a Gigantic Replica at a High Profile Venue

New product development is the heart of corporate expansion; a successful product launch can increase positive branding & strengthen customer loyalty. Because they’re enormous and unusual, custom inflatable replicas are guaranteed to draw attention to new products and increase brand remembrance at product launch events.

Inflatable Replicas of GE Profile Washer & Dryer Introduced in Times Square

To launch the GE Profile front-load washer and dryer system in 2008, a New York based creative agency placed 40-foot tall product replicas in the middle of Times Square. The guerilla marketing campaign was a success; bringing attention to the GE brand and earning more than 125 million press impressions. (Read more about this creative campaign: GE Appliances – High Profile Pair In The Square)

Inflatable Wine Bottle at Glassboro Vintage SJ Wine Festival

3. OUTDOOR PROMOTIONS

Reinforce Product Recognition at Outdoor Festivals & Events with Giant Versions of Your Packaged Products

As marketers look for innovative ways to win the hearts & minds of consumers, outdoor promotions are becoming an important part of the marketing mix. Custom product replicas allow brands to stand out among competitors at outdoor events by adding visual appeal and instant product recognition that can be seen from far and wide.

Inflatable Wine Bottle Replica for Valenzano Winery Stands Out Among Competitors

Valenzano Winery of New Jersey uses a 15-foot tall inflatable replica of their wine bottle to get noticed at festivals and various outdoor events. Standing several feet higher than most booths, the inflatable wine bottle attracts crowds with ease and creates a fun photo opportunity. Be sure to check out Valenzano Winery for a list of upcoming events including the Independence Day Fireworks Festival and WineFest 2012.

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Renton Western Wear Uses Inflatable Cowboy Boot to Increase Attention

Inflatable Case History Brief #L1974

Inflatable Cowboy Boot for Renton Western Wear

Who: Renton Western Wear
What: Giant Inflatable Cowboy Boot Replica
Where: Tacoma, Washington
When: May 2008
Why: Increase Foot Traffic and Attention from Motorists Passing By
Inflatable Product Line: Inflatable Product Replicas

Renton Western Wear had approximately 50,000 cars passing their location daily. By placing this inflatable cowboy boot on the stores rooftop they increase customer traffic and overall sales.

Looking to increase traffic and sales at your retail location? download our free eBook, Getting Started with Custom Inflatables.

From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

get inflatables on video

Leverage the Visual Power of Sports Marketing Inflatables with Video

Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.

Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.

frs-inflatable-replica

FRS Healthy Energy – Drink Shaped Inflatable Football Toss

FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!

Video: Inflatable FRS Football Toss at All Star Football Challenge

vans-inflatable-boot-replica

Giant Inflatable Vans Snowboard Boot Replica

Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.

Video: Inflatable Snowboard Boot at Vans High Standard Series

If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.

New to Custom Inflatables? Download our free eBook: Getting Started with Custom Inflatables

Quizno’s Restaurants Uses Inflatable Drinking Cups to Increase Sales

Inflatable Case History Brief #L0224

Inflatable Product Replica for Quizno’s Restaurants

Who: Quizno’s Restaurants
What: Inflatable Drinking Cup Product Replica
Where: Quizno’s Restaurant Locations
When: Winter 1998
Why: To Increase Visibility During Their Grand Openings and Increase Sales
Inflatable Product Line: Inflatable Product Replicas

These massive inflatable drinking cups attracted attention and increased foot traffic to Quizno’s Restaurants.  The Quizno’s logo featured on the side of the cup increased the restaurant’s brand identity while helping their location become more recognizable in the community.

If you would like to learn how custom inflatables can bring attention to your business, download our free eBook, Getting Started with Custom Inflatables.

Volt Edge Inflatable Battery Makes a Huge Impact at Many Venues

Inflatable Battery ReplicaInflatable Case History Brief #L2807

Volt Edge Logo Inflatable Battery

Who: FVP
What: Inflatable battery replica
Where: trade shows, community events, sporting events
When: Winter 2010
Why: FVP created this inflatable battery to make a visual impact at many different types of events.
Inflatable Product Line: Inflatable Product Replicas

FVP wanted to increase brand awareness at events and, by recovering their older inflatable product replica of a battery, they were able to do so easily and effectively.  Referred by their sister company, they were confident they could reach their goals using an inflatable.

Download Getting Started with Inflatables, our free eBook, for more ideas about using inflatables to get noticed at events around your community.

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Faribault Foods Creates Inflatable Canned Corn Replica to Gain Community Awareness

Inflatable Butter Kernel Corn CanInflatable Case History Brief #L2214

Faribault Foods Inflatable Butter Kernel Corn Can

Who: Faribault Foods, Inc
What: Inflatable Butter Kernel Corn Can
Where: Butter Kernel used this inflatable at the “Fresh New Taste of Spring” marketing tour, sporting event food drives, sampling events, and sponsorships.
When: Summer 2009
Why: It will be used to establish and improve presence at events to create a community connection.
Inflatable Product Line: Product Replicas

Faribault Foods used an inflatable product replica of a can of Butter Kernel Corn to improve visibility at multiple events.  They were able to transport their inflatable across the Midwest easily to create a connection with communities by drawing in large crowds.

Think an inflatable product replica could improve your visibility? Download our free eBook for more ideas!