Inflatable Characters

Woof! Custom Dog Mascot Inflates at Turbo Speed

Setting Up Custom Inflatable Mascots in 4 Easy Steps!

How long will it take me to set up my inflatable mascot or character? Only a few minutes!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable. In this video the zipper is on the back of the mascot. Secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the external blower system.

#3. FLIP THE SWITCH: Turn on the Blower System!

Start the blower / fan system attached to the mascot or character by simply flipping the switch.

#4. INFLATE! Stand Back and Watch Your Inflatable Come to Life!

Watch as your custom inflatable comes to life! Many inflatable characters, like Sparky the Fire Dog in this video, will need external tethers to maintain stability on site.

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Mascots Add Personality to Your Brand when You Use Inflatables for Product Launch Events

Getting ready to launch a new product? Get in line. According to Packaging World, there were nearly 3,000 new product launches in the first quarter of 2009. That’s a lot of brands all competing for the attention of distracted consumers. Savvy marketers have learned that connecting with customers on a personal level is the best way to make a memorable impression, and using inflatables for product launch events can have a big impact.

Perhaps you’re sponsoring a sporting event, hosting a press conference, or making appearances at community festivals. Bringing an inflatable character along to meet and greet the public will not only draw a bigger crowd, it will help keep your new product in the minds of visitors during that critical period between first introduction and point of purchase. Capture their attention with a clever character or mascot, then offer a generous coupon or free samples, and shoppers will be eager to try your latest offering. Inflatables grab the spotlight at press events, too, so there will be plenty of opportunities to get a shot of your character on the evening news. That’s yet another chance for customers to see and remember your brand.

Product launches are easier with the help of inflatable characters. They’re quick to set up, allowing you to spend time on more important matters like talking to your customers. Plus, they pack and ship easily, so when it’s time to hit the road you’ll be ready. Whatever your launch plan, there’s an inflatable to fit.

Ask Landmark Episode 8: Inflatable Mascots and Characters

Custom Inflatable Mascots and Inflatable Characters

Premier custom inflatables manufacturer, Landmark Creations answers common questions about using custom advertising inflatables.In episode 8, Tom and Stephanie discuss inflatable mascots and character inflatables.


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The New Face of Politics: Caricature Inflatables

inflatable-george-bush-caricatureIf you’ve been to a parade this summer, you’ve most likely seen a state representative or city council candidate waving to the crowd from atop a float. Do you know his/her name? The office s/he’s running for? What district s/he represents? Probably not. There are so many distractions – not to mention other politicians – that it’s hard to stay focused on one person. But I bet you’d take notice and even remember names come election day if that same candidate had a more interesting and innovative approach – like a caricature inflatable, for example.

As a savvy campaign manager, here’s something else to consider. Politicians love the media, and the media loves inflatables. You can count on news vans to show up to cover parades and other local events, and the cameraman in search of a great shot will seek out the most interesting and recognizable thing around. If that happens to be an inflatable character that looks like your candidate, you can bet his face will be on every news channel in town. And the best part is you won’t even have to pay for the airtime.

Inflatables make good sense from a logistical standpoint as well. They’re lightweight and easy to transport, so it’s a cinch to take your caricature to parades, rallies, and fundraisers all over the state. And on election night, you can even bring him along to the victory party!

Uncle Sam Wants YOU to Make a Better Impression

uncle sam inflatableIt’s tax season, and you know what that means: the Statue of Liberty and Uncle Sam waving at you from in front of every tax preparer between here and Washington. You’ve seen them – green foam-rubber crowns and polyester dresses for Lady Liberty, and Cat-in-the-Hat-style top hats for Uncle Sam. I hope they’re better at taxes than they are at costume design.

This kind of marketing tactic certainly catches the attention of the public. But maybe what’s more important than simply getting noticed is making a good impression. When Uncle Sam asks people to spend their money with your company, he shouldn’t be wearing a tattered top hat and dirty running shoes.

Now, on the other hand, what if Uncle Sam were all decked out in a custom-designed, inflatable costume? Instead of people driving by thinking, “Poor guy. Bet he’s embarrassed,” they’d have a much more positive first impression. Plus inflatable costumes make it easy to suit up, they don’t cause the wearer to overheat like traditional costumes, and when they’re not in use, they fold up into small spaces for easy storage. We’re even in the process of creating special storage bags designed just to house our costumes.

Check out these inflatable costume videos and see for yourself how cool inflatable costumes are.