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Posts tagged ‘event marketing’

Take Your Inflatable Event Tents from Day to Night with the Flip of a Switch

Custom Lighting System for Inflatable Airtents Will Captivate Crowds

Seamlessly take your events from day to night by using inflatable Airtents with custom lighting systems. This brand new feature looks more professional than hand-strung lights and is much easier to use. If you use inflatable Airtents at trade shows, you’ll also save on rigging costs. Landmark Creations can install custom lights inside your inflatable Airtent and with the flip of a switch, you can continue to use it into the evening hours. The end result: a polished and aesthetically pleasing structure that will surely impress crowds both day and night.

Looking for more information about lighting systems and inflatable AirTents? Contact Landmark Creations today!

3 Tasty Ways Food Vendors Get Attention and Sales at Fairs & Festivals with Inflatables

It’s just about that time of year again! The smell of corn dogs, mini donuts and refreshing brews will linger in the air at outdoor events, fairs and festivals. But, with so many food and beverage options how do customers choose and find what they are craving? Check out these custom inflatables commonly used by food and beverage vendors to gain attention and increase sales.

#1. Attention Grabbing Advertising Blimps Get a Double-Take

Promotional blimps are advertising balloons created to look like their real-life counterparts. Filled with helium these types of inflatables will give your business the lift it needs to be successful at outdoor events. It’s simple really – We’ll add your recognizable logo to the blimp, you’ll inflate with helium, attach to your location and release into the air! Advertising blimps can be seen from far and wide and in the largest of crowds.

#2. Inflatable Tents Welcome Customers & Offer Seating Space

Perfect for outdoor events like fairs, carnivals, and block parties, custom inflatables tents have creative advertising power that can be branded to draw crowds. Inflatable tents offer 360 degrees of advertising space giving people a clear view of your location. What’s more – Inflatable tents are a fun gathering space for customers to enjoy your tasty dish or frosty brew.

#3. Be Recognizable with Custom Inflatable Logos

Another favorite inflatable option for food and beverage vendors is a custom logo balloon. Easy to inflate, promotional logos are one of the most effective ways to improve brand recognition. Place your inflatable logo on the roof of your location or near your food truck and watch as lines form for your tasty treats!

Are you a food or beverage company selling goodies at fairs, carnivals and community festivals this summer? Contact Landmark to learn more about creative inflatables specifically designed to increase traffic and sales.

Think BIG! Event Planners Drive Traffic and Attract Attention with Custom Inflatables

Custom Inflatables Provide a WOW Factor at Events

It’s undeniable, custom inflatables drive traffic and attract attention to events in every market segment. Successful professionals in the event planning business use giant custom inflatables make them stand out in even the largest of events. When these event planners think BIG inflatables, they in turn get BIG crowds, BIG attention, and BIG results!

Memorable Events Start with Custom Inflatables

Planning a corporate event for hundreds of attendees? Try turning the company logo into a massive, inflatable billboard and hang it from the ceiling. Looking to increase the traffic to your non-profit race or sporting event? Try welcoming guests with a custom-themed inflatable archway. Marketing your newest beverage product at outdoor concerts? Turn your beverage bottle into a massive product replica. The custom inflatable choices are limitless!

Looking to make your event a BIG success? Download our free eBook: Getting Started with Custom Inflatables to learn how inflatables can help make your event larger than life!

9 Best Places to Get Attention with Inflatable Archways

Inflatable Archways – Guaranteed Attention with Each Inflation

Custom inflatable archways create a unique visual and brand presence at racing events, festivals and community get-togethers. Whether you are planning a triathlon, a beach party or want more attention at your next trade show, custom arches are designed to deliver top-quality results by getting attention of large crowds instantly.

1. Running Events: Finish Arches Give a Professional Look to Marathons, 5k & 10k Events

Add excitement and branding to your next racing event with a custom inflatable archway. Custom designed and manufactured to fit the needs of your racing event. Inflatable arches can be used as start and finish lines, to help direct walking traffic from parking to the event and to gain attention during post-race festivities.

2. Tailgate Parties: Add Flair to Tailgating Parties with Event Arches
Behold, the tailgate party. The ideal place to promote your brand to sports-loving, supercharged men in an energetic environment. Get your brand into the game with custom inflatable archways. Seen from across parking lots and offering fun photo opportunities arches will keep your brand in the mind of party-goers long after the event

3. Bicycle Races & Cycling Events: Engage Cyclists with Finish Line Arches
Whether you’re looking to promote at a local or national cycling event, inflatable arches help you achieve maximum visibility. Custom-designed arches have ample space for sponsor banners that can be replaced and updated as needed. Easy to assemble, inflatable arches allow your brand to be seen by cycling participants, volunteers and crowds attending the event.

4. Beach Parties: Arches Add More Fun to Your Fun-in-the-Sun Events
Add fun décor to your beach party with a custom inflatable archway. Lightweight and easy to manage, archways can be inflated and set up in sand or poolside. They also increase attendance to your event with the sheer size screaming “The party’s over here!” to beach bums.

5. Block Parties: Custom Arches Increase Awareness to Community Events
Looking to bring attention and increase visitors to your next community event? Custom inflatable arches have got you covered. Not only will community members want to participate, local media will want a piece of your event as well. Inflatable arches make for a great photo opportunity as well as directing traffic in and out of your event with ease.

6. Trade Shows: Arches Welcome Visitors into Exhibit Spaces
Inflatable archways are a great way to attract attention, showcase a new product or welcome visitors to your trade show booth. Archways can be designed around your product replica or increase brand awareness with your company’s logo printed on the top and sides of the arch. Because they are easy to inflate, deflate, pack away and ship you wont have to worry about heavy equipment and wasting time putting your booth together.

7. Motorcycle Events & Rallies: Kick Biker Events in High Gear with Custom Arches
Think inflatable arches can only be used at racing events? Think again! Display them during a kick-off ceremony for your next motorcycle ride, rally or event. Custom inflatables can be designed with foundation or fundraising logos and messages to encourage donations at your motorcycle event.

8. Dog Parks: Inflatable Arches are Loved by Both Humans and Canines Alike
Does your business sponsor a local dog park? Reach out to the dog park members and the community and show your support with a custom inflatable archway. Inflatable arches with your business’s logo will welcome friendly pooches and their owners while also advertising your product or service!

9. Triathlons: Arches, Tents & Water Buoys are the Inflatable Trifecta of Tri-Events
When your goal is to benefit service and charity organizations, you have to put your best foot forward. Custom-designed inflatable arches are fully equipped to display banners on the top and sides for sponsors. Great for the start of each part of the triathlon, inflatable arches could also be used help guide athletes to the registration tables and increase attention to after-race parties.

Looking for more information about adding excitement and branding to your next event? Download our free eBook: Getting Started with Inflatable Archways for Racing Events.

Inflatable Archway Increases Visibility for Oakland County Parks

Inflatable Case History Brief #L3095

Inflatable Archway for Oakland County Parks

Who: Oakland County Parks
What: Inflatable Archway
Where: 13 Parks in Southeast Michigan
When: Fall 2011
Why: To Increase Awareness for the City and Event Being Promoted
Inflatable Product Line: Inflatable Archways

Looking to drawn in visitors to your next event? Oakland County Parks and Recreation Department created this customized inflatable archway to greet visitors at more than 13 different sponsored events throughout the year. The inflatable archway has increased visibility and traffic to events throughout Southeast Michigan.

Download our free eBook: Getting Started with Custom Inflatables to learn more about custom-designed inflatable archways.

Inflatable Mascots Connect BIG TIME at On-Site Events

There’s No Denying The Power of Connecting with Corporate Mascots

Mascots give personality to brands, provide goodwill and create an instant connections with both kids and adults. Think quick: when I say “Tony the Tiger, the Pillsbury Dough Boy or the Serta Counting Sheep”, do you think of breakfast cereals, dinner rolls and mattresses? It shows just how well mascots can connect with audiences and become an icon for your brands.

Giant Inflatable Mascots: The Same Great Connection, Only BIGGER

By transforming your corporate mascot into a giant inflatable, you can leverage that connection at on-site events. Because giant inflatable mascots are recognizable and photogenic, they often create extra media attention as an added bonus.

Looking to connect with audiences at on-site events? Check out some of our favorite inflatable mascots in our online gallery or download our free eBook, Getting Started with Inflatable Mascots.

Creative Inflatables For Toy Industry Professionals

Regardless of Who Sees Them, Custom Inflatables Add Interest

Innovative marketing. Toy industry professionals know how important advanced, original and creative marketing can be for a successful campaign. Whether you plan to promote your current product at the Toy Fair in New York, introduce the hottest toy industry trend, or to amp up your marketing efforts; custom inflatables can add the spark you need!

Inflatables Make A Big Deal Out Of Your Brand!

Brands such as Leap Frog, Toys ‘R Us and Duncan have all used custom inflatables to build interest, increase brand awareness and add fun to marketing. We’ve gathered a collection of some of our favorite toy industry inflatables just for you!

Need some fresh ideas for exhibiting at Toy Fair in February? Download our free eBook: Inflatable Marketing Ideas for Toy Industry Professionals today!

Texas Radio Station Uses Inflatable Logo to Draw Crowds

Inflatable Case History Brief #L1023

Inflatable Logo for KROX FM in Austin, Texas

Who: KROX FM Radio Station
What: Inflatable ‘X’ Logo
Where: Live Broadcasts, Concerts, Sporting Events
When: Winter 2003
Why: To Add Visual Interest And Attract Crowds
Inflatable Product Line: Inflatable Logo

KROX FM, an Austin, Texas based radio station wanted to increase crowds and add visual interest to the events they participate in. With their inflatable ‘X’ logo the radio station was able to amp up their presence at any event. Using their inflatable the radio station was continually booked for future events.

Looking for an exciting way to amp up your next promotional event? Contact us for more information about custom inflatables.

Stand Out From The Crowd! Inflatable Kiosks and Money Machines Add Excitement to Events

Memorable events and expos start with a great environment

Exciting and welcoming, inflatable kiosks are uniquely designed to grab attention of those attending. Inflatable kiosks are commonly used to serve food/beverages, hand out samples, enroll attendees in programs and even sign up visitors for services.

Who Loves Money? The Real Question is Who DOESN’T Love Money?

Nothing captures attention during events more than free money whirling about. Contestants jump into the inflatable money machines and can snag cash, coupons or tickets during an allotted amount of time while crowds watch in excitement.

Interested in adding a custom inflatable to your next event? Contact Landmark today to discuss more event marketing ideas!

Looking for a Creative Way to Drive Traffic to Your Grand Opening? (How about 73 of Them?)

Attention: Successful Grand Openings Ahead with Custom Inflatables!

A successful grand opening can make or break a business’ success; it can often be the difference between thriving or closing the doors. Need some ideas to get your event off on the right foot? We’ve compiled a photo set of our 73 favorite grand opening inflatables, just for you!

Create an Unforgettable First Impression with Custom Inflatables!
We have a variety of inflatable options to attract the attention your business deserves. Some of the more commonly used inflatables at grand openings include: mascots, product replicas, hot air shapes, and helium blimps, but the options are endless! At Landmark Creations, we always love a challenge and invite you to get creative.

Want to learn more about using custom inflatables for grand openings? Contact us today!

Six Hot Inflatable Ideas for Your Product Launch Event

It’s your job to constantly crank out new, creative ideas for event marketing which is not an easy task! If you have a product launch on the schedule, think inflatables. These giant wonders will spice up your next event in a variety of unique ways that are all but guaranteed to get noticed. Check out our handy table to easily see which inflatables we recommend for the hottest product launch events right now. From flash mobs to trade shows, the options are endless, but these are our favorites.

Still brainstorming your event details? Here are six product launch ideas to get your creativity flowing:

1. A sampling event is ideal to promote food and beverages, because it allows potential customers to interact with your product. From small in-store tastings to large private parties, sampling events always need to impress. Some ideas: use an inflatable costume to hand out coupons or freebies or a 20-foot replica for photo ops.

2. Preview launches create hype before the product is officially launched to the general public. Invite influencers and stakeholders, and make it easy for them to write, blog, tweet, or post their rave reviews and photos by having impressive inflatable displays and inflatable giveaways.

3. Go viral on social media with the hippest way to promote anything: a flash mob! Music, dancing, and visual stimulation are perfect for getting attention and spreading your message. Use inflatable costumes to brand your mob, upload the awesome video to your social media sites, and no one will be able to stop watching.

4. Pop-up exhibits are everywhere right now because they are economical and can be used at many different locations and even different events. Use inflatables as part of your exhibit’s structure, like an inflatable tent or arch, or use for great visibility, such as an inflatable product replica.

5. Like, pop-up exhibits, hybrid events can be economical too. Typically, it’s a traditional event that utilizes technology tactics to incorporate people from different locations such as video streaming, social media, or webinars. Custom inflatables work perfectly to be seen in person, but also through different digital mediums because they are giant, colorful, and can have your logos all over them.

6. The trade show product launch is classic. For particular industries, it’s the best way to be seen by the important people, but it also means you need to have a stellar set up and an eye-catching booth. There are many options to incorporate inflatables depending on the size of your booth and the effect you want.

Not seeing your event here? Have questions? We’d love to discuss your event marketing or product launch ideas and how to kick it up a notch with custom inflatables. Contact us today.

Eastern Propane Uses Inflatable Propane Tank for Trade Shows, Events, and Maximum Exposure

Inflatable Case History Brief #L2973

Inflatable Propane Tank Replica for Eastern Propane & Oil

Who: Eastern Propane & Oil
What: Inflatable Propane Tank Replica
Where: Eastern used the inflatable at trade shows, community events, and open houses.
When: Summer 2011
Why: The company wanted a product replica that was appropriate for indoor and outdoor use at many different types of events.
Product Line: Inflatable Product Replica

Trying to juggle so many events and shows, Eastern Propane & Oil wanted a versatile inflatable that would work for all of their needs: both indoor and outdoor.

Download our free eBook, Getting Started with Custom Inflatables, to learn more about using an inflatable product replica at events and trade shows like Eastern Propane & Oil.

The Display Company Uses an Inflatable Leaning Tower of Pisa at Italian Heritage Festival

Inflatable Case History Brief #L2974

Giant Inflatable Leaning Tower of Pisa Replica

Who: The Display Company
What: Inflatable Replica of the Leaning Tower of Pisa
Where: This was on display at the Italian Heritage Festival in Buffalo, NY.
When: Summer 2011
Why: The Display Company wanted to attract onlookers at the largest street festival in the United States.
Product Line: Inflatable Stage Props

By creating a 30′ replica of one of Italy’s most well-known attractions, The Display Company of New York attracted attention from onlookers at a large street festival and gave the event some Italian flair.

If you want to learn more about using props to attract people at a festival like The Display Company, download our free eBook, Getting Started with Custom Inflatables.

Ask Landmark Episode 6: Event Marketing with Custom Inflatables

Event Marketing with Custom Inflatables

In episode 6, Tom and Stephanie discuss using custom inflatables for event marketing (mobile marketing) tours.

Expand Your Mobile Marketplace with Inflatable Tents

inflatable dome trojan tour

You’ve packed the truck, drug your banners out of storage, and programmed your GPS. It’s that time of year again. You’re about to set out on your annual cross-country extravaganza, hitting every festival and fairgrounds from Bangor to Phoenix. You may be ready to hand out samples, but are you all set to build loyal relationships?

Carnivals and street fairs are teeming with colorful displays competing for attention. That makes it easy for your customers to look past a banner or a decorated truck. A recent article in Event Marketer suggests focusing on the area outside your truck for greater visibility. A colorful vehicle and matching inflatable tent will have people talking about you for days (and weeks) to come.

Not only that, but inflatable domes are also excellent conversation starters. Memorable interaction is what builds relationships, so use the space to offer samples, engage your visitors with fun activities, and encourage them to remember your brand by handing out coupons for later. Now your mobile campaign is really rocking!

Inflatable tents and domes are simple to use. Even large tents are easily handled by one or two people, and yet they’re more impressive than a complicated pavilion that takes days to build. They’re durable, so you can reuse them year after year, and unlike banners, inflatables will always draw a curious crowd. Stop by our case studies section and see the fun and creative ways people use inflatables for mobile marketing.

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