Posts tagged ‘beverage marketing ideas’

Back in the day, specialty beers were just that: special. Now it seems like everyone has jumped on the bandwagon, and the competition is heating up. With grocery stores devoting entire aisles to microbrews, it’s getting harder and harder to get your brand noticed. Luckily, you have a trick up your sleeve – and it starts with an inflatable version of your product.

Nothing grabs attention like a giant inflatable product replica perched on the roof of a grocery or convenience store. When the last thing customers see before entering the store is a massive version of your product, they are more likely to reach for your brand over all the others. Create joint ventures with stores that carry your products by offering co-op ad dollars and special sale pricing. Store management will love you because you’re handling all the details and all they have to do is enjoy the added traffic and revenue. Everyone comes out a winner – you, the retailer, and most of all, the consumer.

Inflatable product replicas look exactly like your bottle, right down to the artwork on the label. They’re durable and fade resistant so hot, sunny rooftops are never a problem. Best of all, they’re easy on your marketing budget. See all the ways rooftop advertising balloons can help you make an impression.

Here’s an interesting scenario. You’re launching a new sports drink with a big kick-off event at a bowl game. As everybody else pulls up in their painted trucks prepared to dole out samples, you notice that they all look very similar. No one stands out from the rest. You, however – being the savvy marketer you are – begin to inflate your 20-foot-tall product replica. Heads turn. Eyes bulge. The competition feels the heat. You’ve nailed the five goals of beverage marketing

• Getting noticed – It’s hard to ignore a towering sports drink, no matter what distractions are around you.
• Building interest – Giant advertising balloons draw curious onlookers from across a crowded event for a close-up look.
• Making a connection – Handing out samples and coupons while taking a moment to chat gives your brand a personal touch.
• Building your brand – Long after the event is over, your coupons and the stories people tell of the giant drink bottle will be working for you.

And the fifth? Fun! That’s built in for both you and your customers. Brightly colored, creative inflatables bring a smile to everyone who sees them. Children and adults alike are fascinated by their larger-than-life presence, and you’ll love that they’re a breeze to set-up and take down. View our case studies to see how other beverage marketers use inflatables to sweeten their product launches.