Gaining momentum for a new brand on a crowded shelf can be a challenge. Not only do you have to find the space – often by taking it from your own products – but you have to get noticed by busy consumers with other things on their minds. Distracted shoppers are more likely to reach for the brand they always buy, and while shelf-talkers and coupon dispensers help, there are other ways to make your product stand out – like point-of-purchase displays.
What better way to make sure your customer sees that new flavor of chips, or notices the buy-one-get-one-free deal on two-liter soda than with an inflatable product replica to mark the spot? Hang them from the ceiling, prop them on an endcap, or build a display in the front aisle for added exposure. Point-of-purchase inflatable designs are even flexible enough to be offered as giveaways. A product replica or inflatable logo the customer can take home ensures your brand is on her mind every day.
We most often think of custom inflatables as huge, outdoor exhibits, but they don’t have to touch the sky to be effective. Smaller, point-of-purchase inflatables can help get customers excited about a new brand, draw attention to a great sale price, or jog a busy mom’s memory about a new product she wanted to try. Best of all, inflatables can improve your brand’s name recognition and increase sales, all while making you a hero to the store’s management.