Using Inflatables

Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows

inflatable-stage-propsFrequently Asked Questions about Inflatable Scenery & Stage Props

Whether you’re producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding a readymade purple dragon wearing a tutu proves insurmountable, you turn to expensive artists who develop something crafted from wood, metal or hard plastic. (A nightmare to ship from city to city.)

That’s why inflatable stage props are becoming increasingly popular with stage and production managers. Adding an entirely new dimension to the show, these props (including inflatable scenery) lend unique characteristics that other props lack. While you may have had issues with size, portability or sheer functionality in the past, you’ll find inflatable stage props get glowing marks in all these – and other – categories.

“How Much Detail Can I Expect from Inflatable Scenery / Stage Props?”

As much as you’d like. When you work with an inflatable manufacturer that employs a talented crew of artists and designers, you’ll get exceptionally lifelike results. Recreating a character from a fairy tale? The inflatable can be exacting. Need to climb the mountains or sail the ocean blue? Inflatable scenery can be very lifelike. From rather generic to immensely precise, the level of detail is all up to you.

“We Travel All Across the Country. Can Inflatable Stage Props Handle the Wear & Tear?”

Just like the other performers in your productions, inflatable stage props must work every time without fail and look good doing it. Thanks to highly durable vinyl and other materials, you’ll find inflatables travel better than rigid props in many cases. They don’t chip or fade. The corners don’t break off if dropped. And they completely deflate and fold up for easy storage and shipping.

“What Other Benefits Do Inflatable Stage Props Offer?”

Many! One of the biggest, however, is fast inflation and the ability to deliver the element of surprise. In the twinkling of an eye, you can bring a prop into view appearing instantly on cue. This makes it enormously easy to have props come in and out between scenes without complicated and clunky setups.

Inflatables use fans that are quiet and fast. If you work with a qualified inflatable manufacturer, they can help you engineer an external and/or internal blower system that gives you the flexibility you need for quick change outs of inflatable scenery and more. Did you see the recent daytime TV show that highlighted favorite Christmas gifts? At the end, a giant, inflatable cruise ship popped out of a jack-in-the-box on cue in about 12 seconds. That – and many other scenarios – really gets viewers involved.

Inflatables can also easily be crafted to meet specific safety regulations for fire, UL and rigging as needed.

Fun and custom-created, inflatable stage props give you the ability to have exaggerated effects, larger-than-life replicas and mood-setting designs that will engage and enthrall your audience.

Want more creative ideas for your concert or stage sets? View our stage production inflatables gallery today!




Custom Inflatable Colons Take the Scary Out of Screenings

inflatable-colons-promote-screeningsEducate Without Fear Using Custom Giant Colons

There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall.

Do you work for a gastroenterology practice, health product provider or cause marketing agency? If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer and screenings in a nonthreatening manner that is also fun, educational and maybe a bit entertaining as well.

Enter the Giant Colon! (Yes, You Heard Me Right.)

Do you remember the 1987 movie Innerspace starring Dennis Quaid and Meg Ryan? During the film, Quaid is shrunken and then injected into other people’s bodies where he tours every inch via a microscopic shuttle. The heart, intestines, lungs, stomach… everywhere. The audience is captivated by this inside look at the human makeup instead of disgusted because it’s a dramatic comedy film. The humor lightens what would otherwise be a very serious subject. The end result is just super.

Colon & health awareness inflatables work much the same way. They are animated (in a sense) and pique the curiosity of passersby because they are also colossal. They grab attention from a great distance away and start a conversation that naturally leads people to your location. With this combination of features, a giant colon offers real people the chance to tour the inside of this organ, be educated about the dangers of colon cancer and learn the benefits of screenings minus any anxiety.

March is Colorectal Cancer Awareness Month, but, as a medical or marketing professional, you understand the importance of year-round promotions. So how precisely do you use an inflatable colon for maximum impact? Glad you asked.

Inflatable Colons in Action

Buying a custom inflatable colon is often less expensive than a rental, meaning you can get exactly the look and size you want, rather than having to sacrifice based on the rental company’s inventory. If you plan to use your inflatable on a regular or even semi-regular basis, buying is the way to go.

Although giant colons are… well, giant… they come deflated and packed neatly in easy-to-carry bags. Because they take only minutes to set up and deflate, you can be in business in short order.

Where would you use such a thing? Here are just a few ideas:

  • Outside your office for an open house
  • Health fairs
  • Home shows
  • Races
  • Street festivals
  • Anywhere there are adults

Attracting People and the Press

What’s especially super about the colon is that its magic works on the press equally as effectively as it does on people. The media coverage you’re likely to receive can go a long way toward raising donations for a cause, increasing education about the benefits of screenings and promoting your organization.

Once you remove the obstacles that prevent folks from hearing your message, you pave the way for countless individuals to receive screenings that fear may have otherwise kept them from getting. By taking the “scary” out of this procedure, untold lives can be saved… all thanks to a giant, pink inflatable tunnel.

Learn How Others are Using Inflatable Colons

Want more creative ideas for using custom inflatable colons? View our health awareness inflatables gallery!

Subscribe to Landmark Blogs!



Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise.

Here are 3 Powerful Advantages Giant Inflatables Offer

1. High Visibility Even in Large Crowds

Three-dimensional, colorful and as big as you want: inflatables can be seen clear across exhibit halls or fairgrounds. Towering far above the average display, people can’t help but take notice and gravitate toward this interesting sight.

Which would catch your eye more quickly in a crowd? A 10-foot long banner hung above a display booth or a 15-foot tall, full-color, inflatable product replica? Even better, bring your mascot to life and let him/her greet guests in front of your booth. That’s sure to garner the attention of passersby.

2. Interactive Displays

Giant inflatables that “do” something pique way more curiosity than displays you just look at. Think about the last time you attended a local festival. As you walked through the grounds, you might have come across something of interest. You said hello to the booth workers, took a business card and spent maybe a minute looking at the photos in their display. Then off you’d go to the next booth.

That doesn’t happen with inflatables. Get your visitors involved with inflatable soccer goals, surf simulators, shooting galleries, video theaters, inflatable tents, kiosks or other super cool displays and watch lines form full of people who are willing to wait to enter your booth. In the meantime, make the most of this captive audience. Mosey on over, introduce yourself and tell them all about your company.

3. Easy Transportability

While the events themselves are fun, setup and teardown can be a bear. Even though giant inflatables are large, they are simple and quick to inflate and deflate, significantly reducing pre- and post-event time. You get in, set up, tear down and get out. That’s the way to handle promotional marketing: mobile made easy.

And because inflatables can be rolled to fit inside small plastic boxes, they don’t take up much space in your vehicle. Marketing across country? Inflatables can also be shipped from location to location.

If you’re finding wood and cardboard are no longer pulling their weight, check into inflatable displays and interactive booths. When you stand apart from the crowd, you open the door for floods of prospects. Lead generation, information distribution and many other tasks are completed much easier because people magically want to know who you are and what you do. Who would have thought vinyl and air could hold so much power?

Need creative ideas for your next mobile marketing tour? View mobile marketing tour inflatables in our online gallery!

Subscribe to Landmark Blogs!




10 Ways to Get Giant-Sized Exposure with Advertising Inflatables

Advertising Inflatables Deliver Enormous Exposure

Whether you’re planning a grand opening, attending a trade show or undertaking a full-blown mobile marketing campaign, you want big results. Few marketing strategies deliver the giant-sized exposure better than advertising inflatables. Here are 10 proven techniques you can use to pull in incredible amounts of traffic to your location.

#1 – Take Over Times Square – With all the neon and noise, how could anyone possibly get noticed in the middle of Times Square? By using 40-foot tall product replica advertising inflatables. Their size alone will have people gawking even amidst all the honking, flashing and other commotion.

#2 – Take Billboards to a New Dimension – Wait… what is that? There’s something hanging from that billboard. Is it… the back end of Tweety Bird? Advertising inflatables make otherwise complex and massively expensive 3-D billboard campaigns much more logistically friendly and cost effective. (And certainly more eye-catching than the flat version.)

#3 – Send Foot Traffic Soaring to New Heights – In a remote location? Is your store difficult to find? Whether you’re out in the middle of nowhere or in a basement downtown, you can still attract foot traffic with ease. Set a helium-filled advertising inflatable blimp soaring above your building. Emblazoned with your logo, you’ll make it ultra easy for customers to locate you from blocks away.

#4 – Set Some Boundaries – On land or sea (or any body of water), inflatable pylons are easily noticed, making them excellent for marking boundaries. Triathlons, golf tournaments, charity poker runs, beaches and others are perfect uses for these mobile and brandable advertising inflatables.

#5 – Get Some Airtime – On the big or small screen, inflatables make creative props for TV commercials, movies or stage performances. Advertising inflatables are much less expensive than hiring actors or extras, or building props from hard materials. Plus, they don’t require dressing rooms or make petty demands.

#6 – Stop Busy Motorists – Located near a busy street, intersection or freeway exit? If people are zipping by without stopping, it’s likely because you aren’t giving them a good reason to slow down. Put an inflatable replica on your rooftop and watch the cars stop and your traffic levels pick up.

#7 – Increase Giving at Charity Events – It’s difficult to make a charity event successful if nobody sees you’re there. Hosting a food drive at a ballgame? Sponsoring a charity race? Get noticed and increase giving by including an advertising inflatable at your tent or display.

#8 – Compete for the Ink – Hosting a contest is always a thrilling event. The suspense as the competition unfolds attracts huge crowds anxious to see the outcome. All this excitement is a magnet for journalists in search of their next human interest story. Be ready. While your event may be a competition, you don’t want to have to compete for your 15 minutes of fame. Custom inflatable product replicas do that for you. They scream to reporters, “Hey! Come take my picture!” And they almost always will.

#9 – Pique Curiosity, Boost Registrations – If educating your target market is a goal you aim to accomplish, you’ll need something to pique visitors’ curiosity and draw them to you. What’s more, if your event is linked with registration requests (for an association, classes, etc.), you’ll need something that pulls double duty to encourage signups as well. Advertising inflatables are multitasking maniacs that regularly deliver the old one-two in attracting and retaining people at your location.

#10 – Give Your Ride a Facelift – Tired of the same old look for your company van, bus or … cruise ship? Inflatables are so highly customizable that they can be adapted to fit practically any vehicle. Add a logo or product replica to the top of your ride or install massive inflatable cattle horns on your cruise ship, as Royal Caribbean did. It’s sure to get you noticed.

When your marketing philosophy is “go big or go home,” advertising inflatables get the job done with giant-sized results.

Need creative ideas for your next marketing event? Check out our gallery of marketing inflatables!



Safety Guidelines & Know-How for a Successful Helium Blimp Launch

Hino Trucks Blimp on Location

Attract Enormous Crowds & Fly High Above Your Competition with Helium Blimps

Helium blimps are ideal for any event requiring visibility, used both indoors and outdoors, they tend to increase traffic and attract attention. This type of inflatable is a smaller versions of full-size blimps and are typically used at grand openings, fair grounds, trade shows and conventions. Be sure to browse through the following guidelines before filling your helium blimp with 99% pure helium and launching it into the sky.

Using Custom Helium Inflatables? Be Sure to Follow These Safety Guidelines:

  • The FAA prohibits blimps within five miles of an airport
  • Do not fly blimps above 200 feet
  • Keep blimps between 150-200 feet to avoid contact with the ground
  • Keep blimp away from telephone and power lines
  • Do not fly blimp over moving traffic
  • Store helium blimps overnight or when not in use indoors or in a garage to protect from weather
  • Follow Landmark’s care and maintenance guidelines
Looking for even more helium blimp details? Contact Landmark Creations today for helium blimp know-how and knowledge!






14 Creative Ways Realtors Use Inflatables

Whether you’re an independent agent or part of a large real estate firm, you understand selling property takes enthusiasm and creativity. The importance of implementing innovative marketing ideas can be a determining factor in the length of time a property is listed. Real estate companies, manufactured home centers and property managers of apartments and commercial real estate have all used custom inflatables a number of different ways to gain maximum exposure & increase profits.

By Our Count, There are Least 14 Creative Ways the Real Estate Industry Uses Custom Inflatables:

  1. Welcome Visitors to Open Houses
  2. Location Device for New Units
  3. Announce Apartment Rental Listings
  4. Promote Model Homes
  5. Drive Traffic to Manufactured Home Tours
  6. Attract Attention to Parade of Homes Tours
  7. Use as Photo Opportunities at Corporate Events & Relator Award Banquets
  8. Welcome Agents to Annual, Regional and National Conventions
  9. Advertise RV Park Promotions
  10. Broadcast Commercial Real Estate Openings
  11. Celebrate Ground Breaking Ceremonies
  12. Gain Attention to Construction Locations
  13. Market at Local Fairs & Festivals
  14. Advertise at Community Events; e.g. Blood Drives & Fundraisers

Think custom inflatables might be good in your real estate marketing mix? Contact Landmark Creations today for inflatable ideas to get your properties noticed!


3 Best Places to Use Inflatable Product Replicas

Life-like Inflatable Product Replicas

While custom inflatables are used in a wide variety of ways to attract attention and increase sales, there are three distinct places we see marketers effectively using product replicas: trade shows, product launches and outdoor promotions.

CEO Rick Malagodi (Right) at Toy Fair 2012 in NYC


Create Buzz at Trade Shows with Large-Scale Versions of Your Product

Want to make a lasting impression at your next trade show event? Try using a custom replica of your product. Not only do inflatable replicas attract attention and create buzz, but they can be easily designed to integrate into an existing trade show booth.

Physical App’s Uses Inflatable “The O” Display to Create Buzz

Physical Apps, LLC showcased “The O” at Toy Fair 2012 in New York City. “The O” is a snazzy orange ball that works with smart devices, enabling fun games and activities to be played by children and adults alike  To get more visibility for “The O” at the show, CEO Rick Malagodi created a large-scale inflatable lookalike as part of their exhibit space. The result: the press, retailers, and suppliers flocked to their small sized booth on the show floor. With all this buzz it was no surprise “The O” won the Best of Toy Fair 2012 Award.

Replicas of GE Profile Washer & Dryer in Times Square


Get Extra Media Coverage & Attention by Unveiling a Gigantic Replica at a High Profile Venue

New product development is the heart of corporate expansion; a successful product launch can increase positive branding & strengthen customer loyalty. Because they’re enormous and unusual, custom inflatable replicas are guaranteed to draw attention to new products and increase brand remembrance at product launch events.

Inflatable Replicas of GE Profile Washer & Dryer Introduced in Times Square

To launch the GE Profile front-load washer and dryer system in 2008, a New York based creative agency placed 40-foot tall product replicas in the middle of Times Square. The guerilla marketing campaign was a success; bringing attention to the GE brand and earning more than 125 million press impressions. (Read more about this creative campaign: GE Appliances – High Profile Pair In The Square)

Inflatable Wine Bottle at Glassboro Vintage SJ Wine Festival


Reinforce Product Recognition at Outdoor Festivals & Events with Giant Versions of Your Packaged Products

As marketers look for innovative ways to win the hearts & minds of consumers, outdoor promotions are becoming an important part of the marketing mix. Custom product replicas allow brands to stand out among competitors at outdoor events by adding visual appeal and instant product recognition that can be seen from far and wide.

Inflatable Wine Bottle Replica for Valenzano Winery Stands Out Among Competitors

Valenzano Winery of New Jersey uses a 15-foot tall inflatable replica of their wine bottle to get noticed at festivals and various outdoor events. Standing several feet higher than most booths, the inflatable wine bottle attracts crowds with ease and creates a fun photo opportunity. Be sure to check out Valenzano Winery for a list of upcoming events including the Independence Day Fireworks Festival and WineFest 2012.

Subscribe to Landmark Blogs




3 Must-Read Case Studies for Fair and Festival Success with Inflatables

Custom Inflatables Leave a Lasting Impression at Fairs and Festivals!

Whether your business is new to the fair and festival scene or you’re a seasoned festival director, our case studies will show you creative ways to bring high traffic to your events using custom inflatables.

3 Attendance Boosting Festival & Fair Inflatables:

1. Jewelry Tools’ Helium Blimp is a Real Crowd Pleaser at the Tucson Gem and Mineral Show
A look at how launching an inflatable blimp into the sky helped a jewelry business increase foot traffic.

2. Oakland County Parks Improves Event Attendance with an Inflatable Arch
Take a peak at how custom inflatable archways welcomed visitors to multiple outdoor events.

3. Conway Area Chamber of Commerce Inflatable Mascot is “A Huge Hit!”
See how an inflatable frog increased press coverage of this fun outdoor event.

Want to increase food sales, foot traffic and media attention to your fairs & festivals this summer? Request a free custom inflatable estimate today!