People are naturally curious… they never want to feel they’re being left out or missing something. A classic example is the gawker slowdown caused by a traffic accident. Even if the accident is on the far side of the highway, the near side will slow down as drivers look at the scene. This principle can be put to work to help you draw attention and traffic to your trade show booth.
A giant product replica flying high above your booth is not only eye-catching, it’s also a great way to make your location a ‘landmark’ for your customers and for everyone at the trade show. – “We’re in the aisle next to the giant cereal box.” Inflatables become landmarks by their very nature. You don’t have to pay event promoters bundles to become foremost in the minds of attendees; you just have to plan something GIANT and clever into your booth design. Inflatables are cost effective because the materials and production are much less expensive than giant displays fabricated from hard materials. They also have much lower transportation costs because they pack into a small bag like the genie from Aladdin in his lamp. This packing advantage also makes them less expensive to store and easy to bring to your next event.
Another option is to create a inflatable mascot costume and let your mascot roam the aisles. Their presence will automatically draw attention. Your mascot can promote your booth location, advertise your show specials and build brand awareness – all at the same time. An inflatable costume also create an opportunity to interact with your customers and start building a relationship with them for you. Read our case study from Cuppy’s Coffee to learn how their mascot costume worked for their kiosks.
An inflatable is an example of pull marketing. They pull attention to you. And we all know that a customer seeking you from their own interest is a strong prospect with a higher probability to purchase.