Using Inflatables

Draw Trade Show Traffic and Attention Cost Effectively

People are naturally curious… they never want to feel they’re being left out or missing something. A classic example is the gawker slowdown caused by a traffic accident. Even if the accident is on the far side of the highway, the near side will slow down as drivers look at the scene. This principle can be put to work to help you draw attention and traffic to your trade show booth.

A giant product replica flying high above your booth is not only eye-catching, it’s also a great way to make your location a ‘landmark’ for your customers and for everyone at the trade show. – “We’re in the aisle next to the giant cereal box.” Inflatables become landmarks by their very nature. You don’t have to pay event promoters bundles to become foremost in the minds of attendees; you just have to plan something GIANT and clever into your booth design. Inflatables are cost effective because the materials and production are much less expensive than giant displays fabricated from hard materials.  They also have much lower transportation costs because they pack into a small bag like the genie from Aladdin in his lamp. This packing advantage also makes them less expensive to store and easy to bring to your next event.

Another option is to create a inflatable mascot costume and let your mascot roam the aisles. Their presence will automatically draw attention. Your mascot can promote your booth location, advertise your show specials and build brand awareness – all at the same time. An inflatable costume also create an opportunity to interact with your customers and start building a relationship with them for you. Read our case study from Cuppy’s Coffee to learn how their mascot costume worked for their kiosks.

An inflatable is an example of pull marketing. They pull attention to you. And we all know that a customer seeking you from their own interest is a strong prospect with a higher probability to purchase.

Extending the Impact of Your Trade Show Promotions

A few years ago, Landmark’s Stephanie Meacham hit the road to do a balloon installation for a client in Brainerd MN. In my experience all good road trips require stopping to see a local attraction. Stephanie was of the same opinion when she made her way to visit the statues of Paul Bunyan and Babe the Blue Ox in Paul Bunyan Land, just miles from the installation site. Paul Bunyan, an important part of Minnesota folklore, was a giant lumberjack who worked the logging camps and formed the state. Babe was his exceptionally strong sidekick and did all of the heavy lifting for Paul.

Not only did Stephanie visit the statues, she hit the gift shop to purchase a figurine of the two as a memento. Every time she looks at the miniature, she remembers the trip.

Just as her memories of the business trip and the visit to Paul Bunyan Land are triggered by her memento, you can trigger long-lasting memories with miniature inflatables. Landmark can create a product replica, logo or mascot into key chains, cup holders, rafts, beach balls or anything that fits the theme of your booth or product. To maximize your impact, combine a giant inflatable in your booth with a replica in miniature to give away like Kellogg’s can with this large arch and small inflatable truck.

Now that’s a great way to make a connection over and over, long after the trade show ends.

Idea Starters for Trade Show and Event Inflatables

inflatable lightbulb

It’s morning. You’re arriving at the office with a million things running through your mind. You know you have a full schedule ahead of you planning for an upcoming show or event and you’re still trying to make the transition from personal time to work time. Plus you see the quickly filling inbox on your email and the message light blinking for your voicemail. Where do you begin?

One of the hardest things in business is finding time to think. We have so many demands on our time and technology has made it easier to be reached at anytime which means our days include frequent interruptions. But thinking and planning are critical to your success, especially when you’re in a creative industry or position like event planning and marketing. Rarely are our initial ideas the best ones to implement. However, spending time with those ideas is what helps us discover their weaknesses and sparks a better, stronger plan. It’s the same principle behind the strength of brainstorming with others.

To help get you started, we’ve created a list of ideas for trade show inflatables. Check out the case studies to see how these inflatables increased visibility, reinforced branding and drew in the crowd. Plus you can search our catalog to see hundreds of inflatables in every category for even further idea generation.

And don’t forget, you can always contact us and we’ll happily brainstorm with you!

Kicking Off the New Year With Trade Shows

For many of us, the beginning of the new year is also the beginning of our budget cycles. And new budgets mean new sales goals – probably showing growth over the prior year. For me, that first glance at those sales budgets when you’re standing at the starting line has always been a slightly overwhelming moment, and sometimes causes excessive eye twitching! But that momentary panic is typically followed by an excitement about the challenge and my brain will begin to churn through new ideas to test. One of the best testing grounds for new strategies is at trade shows. And this is certainly the kickoff of the trade show season.

As you plan for your next trade show, start by spending time thinking about your goal for that particular event. Are you seeking greater brand awareness or general networking, collecting leads or closing sales? Is your focus new relationships or existing clients? With a well-defined set of goals, you can simplify your planning process and greatly improve your odds for success. Next, consider how your booth will help you meet your objectives. Landmark can create inflatable trade show booths and displays to bring your brand to life, attract traffic and create a space for you to surpass your goals. With these key pieces in place, the rest of your plan should come together smoothly.

Have you seen a great use of inflatable booths or displays at a trade show? Let me know so I can share your ideas in a future post.