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using custom inflatables

3 Must-Read Case Studies for Fair and Festival Success with Inflatables

Custom Inflatables Leave a Lasting Impression at Fairs and Festivals!

Whether your business is new to the fair and festival scene or you’re a seasoned festival director, our case studies will show you creative ways to bring high traffic to your events using custom inflatables.

3 Attendance Boosting Festival & Fair Inflatables:

1. Jewelry Tools’ Helium Blimp is a Real Crowd Pleaser at the Tucson Gem and Mineral Show
A look at how launching an inflatable blimp into the sky helped a jewelry business increase foot traffic.

2. Oakland County Parks Improves Event Attendance with an Inflatable Arch
Take a peak at how custom inflatable archways welcomed visitors to multiple outdoor events.

3. Conway Area Chamber of Commerce Inflatable Mascot is “A Huge Hit!”
See how an inflatable frog increased press coverage of this fun outdoor event.

Want to increase food sales, foot traffic and media attention to your fairs & festivals this summer? Request a free custom inflatable estimate today!

3 Tasty Ways Food Vendors Get Attention and Sales at Fairs & Festivals with Inflatables

It’s just about that time of year again! The smell of corn dogs, mini donuts and refreshing brews will linger in the air at outdoor events, fairs and festivals. But, with so many food and beverage options how do customers choose and find what they are craving? Check out these custom inflatables commonly used by food and beverage vendors to gain attention and increase sales.

#1. Attention Grabbing Advertising Blimps Get a Double-Take

Promotional blimps are advertising balloons created to look like their real-life counterparts. Filled with helium these types of inflatables will give your business the lift it needs to be successful at outdoor events. It’s simple really – We’ll add your recognizable logo to the blimp, you’ll inflate with helium, attach to your location and release into the air! Advertising blimps can be seen from far and wide and in the largest of crowds.

#2. Inflatable Tents Welcome Customers & Offer Seating Space

Perfect for outdoor events like fairs, carnivals, and block parties, custom inflatables tents have creative advertising power that can be branded to draw crowds. Inflatable tents offer 360 degrees of advertising space giving people a clear view of your location. What’s more – Inflatable tents are a fun gathering space for customers to enjoy your tasty dish or frosty brew.

#3. Be Recognizable with Custom Inflatable Logos

Another favorite inflatable option for food and beverage vendors is a custom logo balloon. Easy to inflate, promotional logos are one of the most effective ways to improve brand recognition. Place your inflatable logo on the roof of your location or near your food truck and watch as lines form for your tasty treats!

Are you a food or beverage company selling goodies at fairs, carnivals and community festivals this summer? Contact Landmark to learn more about creative inflatables specifically designed to increase traffic and sales.

4 Ways to Captivate Audiences with Inflatable Wildlife & Animal Replicas

Creative Ways to Captivate Audiences with Giant Inflatable Animal Replicas

Whether you’re planning to wow crowds at a new museum exhibit or educate children on a nation-wide tour, custom animal replicas can help you communicate your message in a giant way. Here are four creative ways you can captivate audiences with inflatables at animal-related events.

1. Suspend Your Inflatable Replica Above the Crowd
Many museums and aquariums suspend inflatable wildlife replicas from high ceilings inside their main entrance hall. Not only is this a powerful way to introduce a new exhibit, it helps to create buzz throughout the community and increases overall ticket sales. The Children’s Museum of Indianapolis suspended a 65-foot humpback mother whale and her slightly smaller daughter in their Welcome Center to announce a new exhibit and large format film.

2. Attach Your Inflatable Creature to a Permanent Structure
Inflatables can be combined with concrete structures like vehicles and buildings to create a dramatic, and sometimes shocking, effect. Seedling manufacturer, Syngenta wrapped a 70-foot inflatable nematode around a mobile trailer to promote Avicta Complete, their new line of insect and disease guarded corn seeds.

3. Welcome Visitors Inside Your Inflatable for a One-of-a-Kind Exhibit
Often overlooked is the option to turn your inflatable wildlife replica into an exhibit space. Calgary International Children’s Festival designed a giant inflatable whale with a built-in reading area. The giant inflatable allowed visitors to go inside the belly of a whale to learn more about this massive oceanic animal.

4. Traditional Ground Installs for Indoor Exhibits and Outdoor Events
Indoor and outdoor “ground” installations are the most common way inflatable animals are used. Sports retailer, Cabela’s uses giant wildlife replicas such as pheasants, bucks and bass to attract sportsman from far and wide to their grand opening events.

Whether they’re hung, mounted or wrapped around an audience; large scale animal inflatables captivate audiences and deliver messages in a giant way. Contact us today to learn more about using custom animal replicas for your animal related events.

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CZHH3XBTFAUD – Please indulge my adding a claim token for Technorati on this blog, and take a few moments to look at so -Stephanie.

Multiple Sclerosis Awareness Week: 6 Inflatable Arches Work Hard for MS Society’s Fundraising Events

The National Multiple Sclerosis Society works to gain awareness, host fundraising events for research efforts, and to end MS forever. The MS Society uses inflatable arches to create eye-catching start and finish lines that are both professional looking and easy to manage.

Fundraising Events hosted by the National MS Society involve Bike MS, Walk MS, and the Challenge Walk. Each event helps to make a difference in the MS community. Many of the MS fundraising events inflate archways as a start and finish line, to direct traffic, as well as offer a great photo opportunity for all involved.

Looking for an inflatable arch to use at your next fundraising event? Download our free eBook, Getting Started with Inflatable Archways for Racing Events.

From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

get inflatables on video Leverage the Visual Power of Sports Marketing Inflatables with Video

Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.

Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.

FRS Healthy Energy – Drink Shaped Inflatable Football Toss
FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!

Video: Inflatable FRS Football Toss at All Star Football Challenge

Giant Inflatable Vans Snowboard Boot Replica
Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.

Video: Inflatable Snowboard Boot at Vans High Standard Series

If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.

New to Custom Inflatables? Download our free eBook: Getting Started with Custom Inflatables

Think BIG! Event Planners Drive Traffic and Attract Attention with Custom Inflatables

Custom Inflatables Provide a WOW Factor at Events

It’s undeniable, custom inflatables drive traffic and attract attention to events in every market segment. Successful professionals in the event planning business use giant custom inflatables make them stand out in even the largest of events. When these event planners think BIG inflatables, they in turn get BIG crowds, BIG attention, and BIG results!

Memorable Events Start with Custom Inflatables

Planning a corporate event for hundreds of attendees? Try turning the company logo into a massive, inflatable billboard and hang it from the ceiling. Looking to increase the traffic to your non-profit race or sporting event? Try welcoming guests with a custom-themed inflatable archway. Marketing your newest beverage product at outdoor concerts? Turn your beverage bottle into a massive product replica. The custom inflatable choices are limitless!

Looking to make your event a BIG success? Download our free eBook: Getting Started with Custom Inflatables to learn how inflatables can help make your event larger than life!

9 Best Places to Get Attention with Inflatable Archways

Inflatable Archways – Guaranteed Attention with Each Inflation

Custom inflatable archways create a unique visual and brand presence at racing events, festivals and community get-togethers. Whether you are planning a triathlon, a beach party or want more attention at your next trade show, custom arches are designed to deliver top-quality results by getting attention of large crowds instantly.

1. Running Events: Finish Arches Give a Professional Look to Marathons, 5k & 10k Events

Add excitement and branding to your next racing event with a custom inflatable archway. Custom designed and manufactured to fit the needs of your racing event. Inflatable arches can be used as start and finish lines, to help direct walking traffic from parking to the event and to gain attention during post-race festivities.

2. Tailgate Parties: Add Flair to Tailgating Parties with Event Arches
Behold, the tailgate party. The ideal place to promote your brand to sports-loving, supercharged men in an energetic environment. Get your brand into the game with custom inflatable archways. Seen from across parking lots and offering fun photo opportunities arches will keep your brand in the mind of party-goers long after the event

3. Bicycle Races & Cycling Events: Engage Cyclists with Finish Line Arches
Whether you’re looking to promote at a local or national cycling event, inflatable arches help you achieve maximum visibility. Custom-designed arches have ample space for sponsor banners that can be replaced and updated as needed. Easy to assemble, inflatable arches allow your brand to be seen by cycling participants, volunteers and crowds attending the event.

4. Beach Parties: Arches Add More Fun to Your Fun-in-the-Sun Events
Add fun décor to your beach party with a custom inflatable archway. Lightweight and easy to manage, archways can be inflated and set up in sand or poolside. They also increase attendance to your event with the sheer size screaming “The party’s over here!” to beach bums.

5. Block Parties: Custom Arches Increase Awareness to Community Events
Looking to bring attention and increase visitors to your next community event? Custom inflatable arches have got you covered. Not only will community members want to participate, local media will want a piece of your event as well. Inflatable arches make for a great photo opportunity as well as directing traffic in and out of your event with ease.

6. Trade Shows: Arches Welcome Visitors into Exhibit Spaces
Inflatable archways are a great way to attract attention, showcase a new product or welcome visitors to your trade show booth. Archways can be designed around your product replica or increase brand awareness with your company’s logo printed on the top and sides of the arch. Because they are easy to inflate, deflate, pack away and ship you wont have to worry about heavy equipment and wasting time putting your booth together.

7. Motorcycle Events & Rallies: Kick Biker Events in High Gear with Custom Arches
Think inflatable arches can only be used at racing events? Think again! Display them during a kick-off ceremony for your next motorcycle ride, rally or event. Custom inflatables can be designed with foundation or fundraising logos and messages to encourage donations at your motorcycle event.

8. Dog Parks: Inflatable Arches are Loved by Both Humans and Canines Alike
Does your business sponsor a local dog park? Reach out to the dog park members and the community and show your support with a custom inflatable archway. Inflatable arches with your business’s logo will welcome friendly pooches and their owners while also advertising your product or service!

9. Triathlons: Arches, Tents & Water Buoys are the Inflatable Trifecta of Tri-Events
When your goal is to benefit service and charity organizations, you have to put your best foot forward. Custom-designed inflatable arches are fully equipped to display banners on the top and sides for sponsors. Great for the start of each part of the triathlon, inflatable arches could also be used help guide athletes to the registration tables and increase attention to after-race parties.

Looking for more information about adding excitement and branding to your next event? Download our free eBook: Getting Started with Inflatable Archways for Racing Events.

3 Reasons Savvy Franchise Marketers Make Custom Inflatables a “Must”

1. Custom Inflatables are Natural Grass Roots Marketing Tools

Savvy franchise marketers recognize that participating in local events not only generates buzz for their stores; it establishes their brand as members of the community and strengthens relationships with their customer base. Inflatables work well for local, grass roots events like parades & festivals because they’re highly visible and easy to transport between events.

2. Consistent Inflatable Designs = Uniform Branding Nationwide

Consistent branding is a cornerstone of franchise marketing. Experienced inflatable manufactures understand the importance of producing shapes that follow franchise branding guidelines. Modern processes like 3d modeling and digital printing help inflatable manufacturers uniformly create highly detailed shapes. Franchise marketers can confidently roll out nationwide inflatable campaigns, knowing each and every unit will support their brand’s image.

3. Look Over There! Giant Inflatables Are Instant Location Devices

Bottom line: if you want to drive traffic and sales to new franchise locations, you have to get found. Custom inflatables work well as location devices because they’re huge and out of the ordinary. People can’t help but to notice them, and they will become naturally curious about what’s going on.

Inflatables offer consistent branding, they’re easy to use at local events and they drive traffic to new locations, making them a “go-to” tool by many savvy franchise marketers. Inflatables can deliver your message high in the clouds, in the middle of a parking lot, or at your storefront. Looking for some creative ideas to market your franchise? Contact us to brainstorm some ideas, or take a look at some of the franchise marketing projects in our online gallery.

Creative, LARGE Scale Inflatables for Museum Exhibits & Promotions

Draw GINORMOUS Attention to Your Museum’s Newest Exhibition or Event

Museum curators, exhibit directors and special events coordinators are under constant pressure to create compelling, fascinating and engaging visuals for their attractions and promotional campaigns. Whether you’re promoting an upcoming exhibit, large format film or educational presentation; custom inflatables provide stunning visuals that will increase attendance and ticket sales to your biggest events!

Want Some Creative Ideas for Using Inflatables at Your Museum or Science Center? (How About Four Dozen of Them?)

Imagine the impact of a massive inflatable suspended in an aquarium’s entrance, peering over a rooftop or inflated as a custom entrance tunnel around the main entrance of your attraction. We have the imagination and know-how to create anything from dinosaurs to planets in vivid detail. The sky’s the limit when it comes to creativity.

Need some ideas to get the most out of your next coming attraction? See how other museum marketers have put inflatables to use in our online gallery.

Inflatable Mascots Connect BIG TIME at On-Site Events

There’s No Denying The Power of Connecting with Corporate Mascots

Mascots give personality to brands, provide goodwill and create an instant connections with both kids and adults. Think quick: when I say “Tony the Tiger, the Pillsbury Dough Boy or the Serta Counting Sheep”, do you think of breakfast cereals, dinner rolls and mattresses? It shows just how well mascots can connect with audiences and become an icon for your brands.

Giant Inflatable Mascots: The Same Great Connection, Only BIGGER

By transforming your corporate mascot into a giant inflatable, you can leverage that connection at on-site events. Because giant inflatable mascots are recognizable and photogenic, they often create extra media attention as an added bonus.

Looking to connect with audiences at on-site events? Check out some of our favorite inflatable mascots in our online gallery or download our free eBook, Getting Started with Inflatable Mascots.

Custom Inflatables Work Like Magic in Stage Productions

Magical Productions are a Must

Set designers are like magicians; they can transform otherwise nondescript physical spaces into magical environments for concerts, theater productions and other live performances. Good set designers help the audience totally connect and feel part of the event. Unlike wizards, designers have no magical powers or wands to create these sets, they must rely on real life tools to create magical productions.

Poof! Inflatables Plug In and Appear, Almost Instantly – Like Magic!

Custom-designed inflatables add definition to stages, with their size and shape complexity audiences are continually fascinated by them. Set props such as furniture, backdrops, houses, and any type of scenery imaginable can be designed into a custom inflatable to fit your production’s atmosphere.

Want to learn more about adding inflatables to your next set design? Contact Landmark Creations today!

Top 10 Inflatable Projects for 2011

With 2012 around the corner we are proud to announce our top ten inflatable projects from 2011. After considering over 3,600 images, we have selected the most jaw-dropping, awe-inspiring and impressive inflatables to showcase our phenomenal past year.

Designed and manufactured for companies all over the world to increase traffic, create emotional connections and make customers simply say, “wow!” We can’t help but stare at these great inflatable designs and applaud our wonderful customers of 2011.

Giant Inflatable Spider for GAGA’s Workshop at Barney’s New York

To promote Lady Gaga’s in-store holiday shop at Barney’s in New York City this custom inflatable spider was placed outdoors. Whimsical and fun with a sense of art and fashion this inflatable spider is true to Lady Gaga’s style.

Mr. Bubble Inflatable Bathtub Replica for 50th Anniversary Display

This giant, inflatable bathtub was used as a centerpiece for Mr. Bubble’s 50th Anniversary party at the Waterpark of America.

Inflatable Luv’s Baby Mascot for Mall of America Dooty Challenge Display

An extension of Luvs “Heavy Dooty Blowout Challenge” campaign, this inflatable baby was placed inside the Mall of America. With the participation of guests diaper donations were made to Project Night.

David Byrne’s “Tight Spot” Inflatable Earth | Globe Exhibit Piece for the Pace Gallery

When Pace Gallery asked David Byrne to create a sculpture he designed this incredible inflatable globe. With help from Landmark Creations it was positioned under the High-Line in New York City.

Doofenshmirtz Evil Inc. Helium Blimp

Displayed in New York City this inflatable Doofenshmirtz helium balloon helped promote the new Phineas & Ferb movie on the Disney Channel.

M&M Aviator Inflatable Mascot

This massive inflatable aviation themed M&M character was placed at the Mars Theater in Oshkosh, Wisconsin during the annual Experimental Aircraft Association Air Show. Adding fun features like the aviation goggles and bomber jacket to the character increased attention by visitors.

MIT 150th Anniversary Inflatable Logo Display

To celebrated MIT’s 150th anniversary, artists and professors Nader Tehrani and Gediminas Urbonas designed this inflatable movie screen. Placed on the Charles River in front of MIT it projected a series of environmental artworks to promote Liquid Archive.

Inflatable Vitamin Water Bottle Replica

Placing a 100-foot inflatable Vitamin Water Bottle billboard in the middle of Times Square got the attention of thousands. A great way to get creative with advertising.

Coca-Cola Happiness Factory Mascot: Wendy

Coca-Cola used this custom inflatable character to promote their 125th Anniversary and the launch of the Happiness Factory campaign. This fun and entertaining display helped customers connect with the Coca-Cola brand.

Cartoon Network’s Giant Inflatable Jake Character

Displayed in New York’s Lincoln Center this Cartoon Network character, Jake, floated above those visiting for their Upfront Presentation. Custom inflatables like this add drama, shock and awe to any event!

Creative Inflatables For Toy Industry Professionals

Regardless of Who Sees Them, Custom Inflatables Add Interest

Innovative marketing. Toy industry professionals know how important advanced, original and creative marketing can be for a successful campaign. Whether you plan to promote your current product at the Toy Fair in New York, introduce the hottest toy industry trend, or to amp up your marketing efforts; custom inflatables can add the spark you need!

Inflatables Make A Big Deal Out Of Your Brand!

Brands such as Leap Frog, Toys ‘R Us and Duncan have all used custom inflatables to build interest, increase brand awareness and add fun to marketing. We’ve gathered a collection of some of our favorite toy industry inflatables just for you!

Need some fresh ideas for exhibiting at Toy Fair in February? Download our free eBook: Inflatable Marketing Ideas for Toy Industry Professionals today!

Promote Your Brand! Custom Inflatable Billboards And Logos Go The Extra Mile

The Power of Custom Inflatables Promoting Your Brand!

It’s a tough marketplace and your success can rest upon consumers remembering your business. Logo promotion is one of the most effective methods of improving brand recognition. Your business can go from being a face among the crowd to being a recognized leader by creating powerful brand recognition.

Using Inflatables to Advertise Influences Buying Behavior.

Successful marketers and business owners understand the sheer size of inflatable billboards and logos makes them recognizable in even the most crowded areas. Due to advanced technology the colors and design of your logo can be matched precisely onto your inflatable.

Interested in adding a custom inflatable to your next event? Contact Landmark today!

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using custom inflatables

3 Must-Read Case Studies for Fair and Festival Success with Inflatables

3 Tasty Ways Food Vendors Get Attention and Sales at Fairs & Festivals with Inflatables

4 Ways to Captivate Audiences with Inflatable Wildlife & Animal Replicas

Technorati Claim Token

Multiple Sclerosis Awareness Week: 6 Inflatable Arches Work Hard for MS Society’s Fundraising Events

From Football Fields to the Slopes: Sports Marketing Inflatables Caught On Tape

Think BIG! Event Planners Drive Traffic and Attract Attention with Custom Inflatables

9 Best Places to Get Attention with Inflatable Archways

3 Reasons Savvy Franchise Marketers Make Custom Inflatables a “Must”

Creative, LARGE Scale Inflatables for Museum Exhibits & Promotions

Inflatable Mascots Connect BIG TIME at On-Site Events

Custom Inflatables Work Like Magic in Stage Productions

Top 10 Inflatable Projects for 2011

Creative Inflatables For Toy Industry Professionals

Promote Your Brand! Custom Inflatable Billboards And Logos Go The Extra Mile

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