Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.

You’ve Got Mail! Landmarketing Issue 42 Highlights

Landmark Creations’ Newsletter, Landmarketing Issue 42, Is Available!

Be sure to check your inbox for last week’s quarterly issue of Landmark Creations’ eNewletter, Landmarketing (#42), filled with creative inflatable tips, trick and ideas!

In The Current Issue of Landmarketing, You’ll Find 7 Brand New Case Studies Filled with Fresh Inflatable Advertising Ideas.

Discover How:

  • The extinct marine reptile, Mosasaur, was turned into a giant inflatable to help the East Dakota Water Development District promote conservation.
  • Jingle Bell Run benefits the Arthritis Foundation by using an inflatable archway at more than 100 events.
  • Huntsman Cancer Institute educates communities about the prevention and early detection of colon cancer with a walk-through, inflatable colon.
  • And more!

Want fresh inspiration for your marketing events sent directly to your inbox every three months? Sign up now for Landmarketing!

Landmark’s Going to Rock the Balcony at Alphabet Bash 2012!

Landmark at Alphabet Bash '12

We’re stoked to announce that Landmark Creations will be sponsoring a balcony at Alphabet Bash 2012!

Alphabet Bash (ABC Bash, or “The Bash”) is an annual event where Twin Cities’ marketing, advertising, communications and creative pros come together to hear speakers, mingle with friends & make new connections.

If you’re going to ABC Bash, be sure to give the Landmark crew, Stephanie & Caitlin, a shout! Oh, and while you’re there, get a balloon animal & take a snapshot for a chance to win some stellar “Minnesota Nice” prizes!

3 Ways You Can Win Prizes from Landmark Creations at The Bash:

  1. OLD SCHOOL: put your name in our fishbowl outside the balcony.
  2. TWEET: Tweet a photo at the bash to @Landmarketer using the hashtag #balloondogbash (It could be a photo of yourself, your balloon dog, or anything interesting really.)
  3. PHOTOS: Tag yourself in one of the photos on our Facebook page after the event. (We’ll be taking photos inside the balcony.)

Going to Alphabet Bash ’12? Leave a comment & let’s network!

Topeka Police Department Dog
Topeka Police Department Dog
Landmark Creations

Landmark Creations posted a photo: What better way to interact with the community than with man'… Read More

 
World Dog Awards (WDA) Clouds
World Dog Awards (WDA) Clouds
Landmark Creations

Landmark Creations posted a photo: Not all stage props are found actually *on* the stage. Take,… Read More

 
Shaw Industries T-Rex
Shaw Industries T-Rex
Landmark Creations

Landmark Creations posted a photo: Can your current flooring handle the damage a T. Rex can infl… Read More

 
Pronto Insurance Inflatable Mascot
Pronto Insurance Inflatable Mascot
Landmark Creations

Landmark Creations posted a photo: In an age of superheroes, Pronto Insurance decided to re-crea… Read More

 
InQuest Marketing Bass With Lure
InQuest Marketing Bass With Lure
Landmark Creations

Landmark Creations posted a photo: This comical exaggeration is sure to turn a few heads for InQ… Read More

 
Demi Lovato Cherries
Demi Lovato Cherries
Landmark Creations

Landmark Creations posted a photo: These inflatable stage props were all the rage at the MTV Mus… Read More

 
Bud Light Fire Hydrant
Bud Light Fire Hydrant
Landmark Creations

Landmark Creations posted a photo: A cool spritz kept the crowd at MAD Decent Block Party Music… Read More

 
Bombay Gin Hot Air Inflatables
Bombay Gin Hot Air Inflatables
Landmark Creations

Landmark Creations posted a photo: Whether it's patio parties or a beacon to direct folks to a p… Read More

 
MTV Movie Awards Cat Head Inflatable
MTV Movie Awards Cat Head Inflatable
Landmark Creations

Landmark Creations posted a photo: Truly one of a kind! Created by famous pop artists Dabs and M… Read More

 
Custom Inflatable Angry Snowman for X Games Aspen…
Custom Inflatable Angry Snowman for X Games Aspen…
Landmark Creations

Landmark Creations posted a photo: This custom-designed inflatable angry snowman was a perfect l… Read More

 
Gorilla Replica
Gorilla Replica
Landmark Creations

Landmark Creations posted a photo: In a creative play on stuffed animals, the Delaware AeroSpace… Read More

 
Pearl Seas Exhaust Plume
Pearl Seas Exhaust Plume
Landmark Creations

Landmark Creations posted a photo: What's the most iconic symbol of a cruise ship? The exhaust p… Read More

 
Oak Island Creative Pumpkin
Oak Island Creative Pumpkin
Landmark Creations

Landmark Creations posted a photo: Looking for something new to use for its client at a Hallowee… Read More

 
Badger Mining Mascot
Badger Mining Mascot
Landmark Creations

Landmark Creations posted a photo: Cute and easy to transport; the Badger Mining inflatable masc… Read More

 
L4549: Carrot Costume, Organic Veggies Carrot Cost…
L4549: Carrot Costume, Organic Veggies Carrot Cost…
Landmark Creations

Landmark Creations posted a photo: If real-life dancing veggies won't make kids eat up, what wil… Read More

 
Organic Veggies Beet Costume
Organic Veggies Beet Costume
Landmark Creations

Landmark Creations posted a photo: If real-life dancing veggies won't make kids eat up, what wil… Read More

 
Letter G Display
Letter G Display
Landmark Creations

Landmark Creations posted a photo: From ultra-complex to amazingly simple, cold-air inflatables… Read More

 

14 Creative Ways Realtors Use Inflatables

Whether you’re an independent agent or part of a large real estate firm, you understand selling property takes enthusiasm and creativity. The importance of implementing innovative marketing ideas can be a determining factor in the length of time a property is listed. Real estate companies, manufactured home centers and property managers of apartments and commercial real estate have all used custom inflatables a number of different ways to gain maximum exposure & increase profits.

By Our Count, There are Least 14 Creative Ways the Real Estate Industry Uses Custom Inflatables:

  1. Welcome Visitors to Open Houses
  2. Location Device for New Units
  3. Announce Apartment Rental Listings
  4. Promote Model Homes
  5. Drive Traffic to Manufactured Home Tours
  6. Attract Attention to Parade of Homes Tours
  7. Use as Photo Opportunities at Corporate Events & Relator Award Banquets
  8. Welcome Agents to Annual, Regional and National Conventions
  9. Advertise RV Park Promotions
  10. Broadcast Commercial Real Estate Openings
  11. Celebrate Ground Breaking Ceremonies
  12. Gain Attention to Construction Locations
  13. Market at Local Fairs & Festivals
  14. Advertise at Community Events; e.g. Blood Drives & Fundraisers

Think custom inflatables might be good in your real estate marketing mix? Contact Landmark Creations today for inflatable ideas to get your properties noticed!

 

3 Best Places to Use Inflatable Product Replicas

Life-like Inflatable Product Replicas

While custom inflatables are used in a wide variety of ways to attract attention and increase sales, there are three distinct places we see marketers effectively using product replicas: trade shows, product launches and outdoor promotions.

CEO Rick Malagodi (Right) at Toy Fair 2012 in NYC

1. TRADE SHOWS

Create Buzz at Trade Shows with Large-Scale Versions of Your Product

Want to make a lasting impression at your next trade show event? Try using a custom replica of your product. Not only do inflatable replicas attract attention and create buzz, but they can be easily designed to integrate into an existing trade show booth.

Physical App’s Uses Inflatable “The O” Display to Create Buzz

Physical Apps, LLC showcased “The O” at Toy Fair 2012 in New York City. “The O” is a snazzy orange ball that works with smart devices, enabling fun games and activities to be played by children and adults alike  To get more visibility for “The O” at the show, CEO Rick Malagodi created a large-scale inflatable lookalike as part of their exhibit space. The result: the press, retailers, and suppliers flocked to their small sized booth on the show floor. With all this buzz it was no surprise “The O” won the Best of Toy Fair 2012 Award.

Replicas of GE Profile Washer & Dryer in Times Square

2. PRODUCT LAUNCHES

Get Extra Media Coverage & Attention by Unveiling a Gigantic Replica at a High Profile Venue

New product development is the heart of corporate expansion; a successful product launch can increase positive branding & strengthen customer loyalty. Because they’re enormous and unusual, custom inflatable replicas are guaranteed to draw attention to new products and increase brand remembrance at product launch events.

Inflatable Replicas of GE Profile Washer & Dryer Introduced in Times Square

To launch the GE Profile front-load washer and dryer system in 2008, a New York based creative agency placed 40-foot tall product replicas in the middle of Times Square. The guerilla marketing campaign was a success; bringing attention to the GE brand and earning more than 125 million press impressions. (Read more about this creative campaign: GE Appliances – High Profile Pair In The Square)

Inflatable Wine Bottle at Glassboro Vintage SJ Wine Festival

3. OUTDOOR PROMOTIONS

Reinforce Product Recognition at Outdoor Festivals & Events with Giant Versions of Your Packaged Products

As marketers look for innovative ways to win the hearts & minds of consumers, outdoor promotions are becoming an important part of the marketing mix. Custom product replicas allow brands to stand out among competitors at outdoor events by adding visual appeal and instant product recognition that can be seen from far and wide.

Inflatable Wine Bottle Replica for Valenzano Winery Stands Out Among Competitors

Valenzano Winery of New Jersey uses a 15-foot tall inflatable replica of their wine bottle to get noticed at festivals and various outdoor events. Standing several feet higher than most booths, the inflatable wine bottle attracts crowds with ease and creates a fun photo opportunity. Be sure to check out Valenzano Winery for a list of upcoming events including the Independence Day Fireworks Festival and WineFest 2012.

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Hangout with Landmark Creations

The folks of Landmark Creations will be video chatting using Google+ Hangout at 1 p.m. CST!

Join the “Hangout” and check out what face-to-face-to-face video chatting is all about, and learn a thing, or two, about custom inflatables and recent projects.

Connect to the chat by visiting > Landmark Creations’ Google+ Page

 

Get Inspired! Landmarketing Issue 41 Revisited

As the Landmark Creations staff happily welcomes summer to Minnesota, we invite you to read the latest issue of our quarterly newsletter, Landmarketing (#41). Chock-full of customer success stories, Landmarketing can help marketing and event professionals get creative ideas for upcoming summer and fall events.

What Can You Discover in the Latest Issue of Landmarking?

In addition to our usual tips & tricks, you’ll:

See how Ronald McDonald House, the MS Society & Superhero Scramble all use inflatable arches to promote great causes at racing events.

Find out how VANS Canada’s footwear made a rad visual at snowboarding events.

Discover how Stroud’s BBQ restaurant uses their logo as an inflatable billboard at off-site events.

Learn how Colon Cancer Alliance is educating the public with their giant, inflatable colon and see how Jewelry Tools flies their helium blimp to get attention at Gem & Mineral shows.

If you’re not already a Landmarketing subscriber, sign up today so you can get creative inflatable ideas in your inbox every three months!

Take Your Inflatable Event Tents from Day to Night with the Flip of a Switch

Custom Lighting System for Inflatable Airtents Will Captivate Crowds

Seamlessly take your events from day to night by using inflatable Airtents with custom lighting systems. This brand new feature looks more professional  than hand-strung lights and is much easier to use. If you use inflatable Airtents at trade shows, you’ll also save on rigging costs. Landmark Creations can install custom lights inside your inflatable Airtent and with the flip of a switch, you can continue to use it into the evening hours. The end result: a polished and aesthetically pleasing structure that will surely impress crowds both day and night.

Looking for more information about lighting systems and inflatable AirTents? Contact Landmark Creations today!

3 Must-Read Case Studies for Fair and Festival Success with Inflatables

Custom Inflatables Leave a Lasting Impression at Fairs and Festivals!

Whether your business is new to the fair and festival scene or you’re a seasoned festival director, our case studies will show you creative ways to bring high traffic to your events using custom inflatables.

3 Attendance Boosting Festival & Fair Inflatables:

1. Jewelry Tools’ Helium Blimp is a Real Crowd Pleaser at the Tucson Gem and Mineral Show
A look at how launching an inflatable blimp into the sky helped a jewelry business increase foot traffic.

2. Oakland County Parks Improves Event Attendance with an Inflatable Arch
Take a peak at how custom inflatable archways welcomed visitors to multiple outdoor events.

3. Conway Area Chamber of Commerce Inflatable Mascot is “A Huge Hit!”
See how an inflatable frog increased press coverage of this fun outdoor event.

Want to increase food sales, foot traffic and media attention to your fairs & festivals this summer? Request a free custom inflatable estimate today!