Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.

How to Offset the Cost of Inflatable Sports Tunnels & Helmets

It’s thrilling to watch your team burst onto the field through a custom inflatable sports tunnel. But many athletic departments and booster clubs miss out because they focus on the price tag of an inflatable sports tunnel without understanding just how easy it is to offset the overall cost.

So how can booster clubs and sports athletic departments offset the costs of inflatable tunnel ownership (and even create a profit-center for their team)? Sponsorship options and creative fundraisers!

Cha-Ching! Generate Revenue By Selling Advertisement Space on Your Inflatable Tunnel

Local businesses will happily purchase advertisement space (typically as banner placements). This comes as no surprise considering that stadiums are typically filled with fans watching the inflatable tunnel with pure anticipation before the team comes roaring onto the field. This undivided attention is what business owners will bend over backwards for – and – what will help your team gain some serious revenue!

Choosing to sell advertising and banner space on your inflatable tunnel or helmet means that over time you cannot only offset the purchase cost of the tunnel, but generate additional revenue for the athletic department and booster club.

Crank Up Your Fundraising Efforts – Inflatable Tunnels Double as Location Devices

Step away from door-to-door fundraising. Instead, attract crowds by inflating your custom-designed sports tunnel at car washes and Christmas tree sales.

Why not inflate your sports tunnel at civic events, fairs and festivals? The inflatable tunnel will help attract attention while your team sells raffle tickets or athletic t-shirts to community members.

Subscribe to Landmark Blogs!



Butt Seriously, What Makes Inflatable Colons So Popular?

The Center for Rural Health at The University of North Dakota School of Medicine and Health Sciences used their inflatable colon at two conferences with great success.
The Center for Rural Health at The University of North Dakota School of Medicine and Health Sciences used their inflatable colon at two conferences with great success.
Slide 4
Slide 4
Slide 5
Slide 5

Happy Colorectal Cancer Awareness Month!

Educational inflatable colons (whether giant colon tunnels -or- mini, table top colon displays) will be on display throughout March to celebrate National Colorectal Awareness Month. Inflatable colons are used to promote awareness about colon cancer and encourage people to get their colon screened regularly.

Who uses giant inflatable colons? We’ve made well over 60 custom displays for:

  • Health Clinics
  • Medical Centers & Hospitals
  • American Cancer Society Chapters
  • Gastroenterology Clinics
  • Colon Cancer Alliance Headquarters & Affiliates
  • Non-profit Organizations (dedicated to the elimination of colon cancer)
  • Cancer Institues &
  • Pharmaceutical Companies

Each inflatable colon may be displayed slightly different and be accompanied with different types of educational information, however, their common goal is to provide a visual aid to reduce the incidence and mortality rates of colorectal cancer – the 3rd most commonly diagnosed cancer and the 2nd leading cause of cancer death in both men and women in the United States.

So, where can you find an inflatable colon this March? At:

  • Undy 5000 5K racing events (benefiting the Colon Cancer Alliance)
  • Colon Cancer Health Fair at Wester Jefferson Medical Center
  • Essentia Health Colorectal Cancer Awareness Month Event
  • Rumpshaker 5K (benefiting Colorectal Cancer Awareness in Alabama)

Do you know of an event that will be hosting an inflatable colon? Share below or tweet @itsCaitlin0111 with details!

Subscribe to Landmark Blogs!



Army National Guard Custom Event Tents

Slide 1
Slide 1
Slide 2
Slide 2
Slide 3
Slide 3

When the Army National Guard Wanted to Increase Exposure, They Turned to Landmark Creations

Taking a message of leadership, education and service to our country before schools, sporting event attendees, and parade and fair goers, the Guard really needed a way to stand out. With custom tents, their presence is well known.

Event Tents Give the National Guard Several Advantages

First and foremost, custom tents attract attention! They also provide a consistent look from event to event, generate curiosity, provide a central point for visitors and offer shelter from the elements.

Custom tents give the ability to change your message to suit special promotions. With optional banners, tents quickly turn into mobile billboards. Banners can be hung around the event tents for 360-degree coverage. Custom tents can also be used in conjunction with helium blimps, sports cages (such as a football toss) and replicas.

The primary goal of these event tents was to give others the opportunity to learn more about the Army National Guard in a comfortable, fun environment. Has the goal been met? Repeat orders are certainly a testimony that custom tents work!

Landmark would like to offer those who serve in the Army National Guard (and all branches of the armed forces) our utmost respect. Thank you for your dedication and service!

Subscribe to Landmak Blogs!

3 Articles to Help You Put More “Grand” in Your Next Grand Opening

Now Open! Informative Articles for Businesses Planning Grand Opening Celebrations

Whether you’re opening a new business or a new franchise location, it’s vital to plan ahead to make your grand opening event a success.

We’ve found 3 new articles that offer budget-friendly, effective grand opening ideas to help you welcome new customers and generate buzz about your business in the community.

How to Plan a Grand Opening

Need some public relations guidance for your restaurants’ grand opening? Take a look at this article written by restaurant consultant Jeffrey Summers. He illustrates how one successful restaurant uses low-budget public relations tactics to generate press and increase customers during grand opening events.

Making the Most of a Grand Opening

Want to plan and host a grand opening event that will generate buzz for your business? In this article Al Lautenslager, a marketing and PR consultant, gives business owners advice about press releases, sampling, building relationships and much more!

Opening-Day Lessons from a Wendy’s Restaurant

Want some insightful rules to follow for a glitch-free grand opening? Check out this article written by Carol Tice with opening-day rules for a successful restaurant grand opening.

Want to learn more about adding custom inflatables to your grand opening events? Browse our online gallery of opening-day inflatables!

A Festival of Fall Inflatables! Landmarketing eNewsletter Issue 43 Available

Happy Fall, Y’all!

With Autumn in full swing we invite you to check out the current issue of Landmark’s eNewsletter, Landmarketing (#43). This issue is full of inspirational and creative inflatables used by our customers to promote awareness, engage with consumers and increase traffic at live events.

Looking for Fresh Ideas to Promote Your Brand or Organization? Browse the Current Landmarketing eNewsletter and You’ll Find:

  • How the country’s most recognizable reptile is being used to promote at festivals, conventions and more.
  • Why a nonprofit organization uses a replica of the human colon to raise health awareness about colon cancer.
  • An artistic approach to custom inflatables and how one man features his “deflating” head at The Warehouse Gallery in New York.
  • And much, much more!

Not subscribed to Landmark’s eNewsletter? Sign up today and receive fresh inflatable inspiration in your inbox every three months!

Inflatable Tips & Tricks: How to Set Up & Take Down Truck Bed Parade Floats

How to Set Up a Cold-Air Inflatable Parade Balloon Inside a Truck Bed

It’s becoming more common to haul cold-air inflatables via truck at local parades. Not only do parade inflatables attract attention and generate buzz for organizations and local business, they also are easy to set up, manage, and take down. The information below was put together to help you pull off a successful parade float using cold-air inflatables. People Needed: 1-2 People Based on 7′-10′ tall inflatable (as recommended in post)

Set Up Time: 15 minutes

Things You’ll Need:

  1. Inflatable with fan system (blower)
  2. Tether Straps with Caribiners to Secure the Inflatable
  3. A gas generator (Power Source) 2000W
  4. A truck with Hardware in the truck bed for attaching tethers.

Before the Parade: Set Up Instructions

  1. Start with a clean, empty truck bed.
  2. Place generator in the truck bed near the cab.
  3. Center inflatable in the truck bed. Locate front and back of inflatable based on how you want displayed.
  4. Attach the inflatable’s tether straps to the attachment hardware (cargo hooks) in the truck bed using caribiner clips (usually provided by inflatable manufacturer).
  5. Tighten the tether straps so the inflatable will remain inside the truck bed.
  6. Close all zippers on the inflatable.
  7.  Start the generator.
  8. Plug in the fan system (blower).
  9.  As the inflatable inflates, slowly loosen and adjust the tether straps as necessary so that the inflatable is secure in the truck bed & facing the correct position.

During the Parade

  1. Enjoy the ride!
CAUTION: Do not drive faster than 5 MPH while the inflatable is in the truck bed. Exceeding 5 MPH could cause damage or injury.

After the Parade: Take Down Instructions

    1. While holding a tether strap, open the deflation zipper.
    2. Unplug the fan system (blower) from the generator.
    3. Gather the inflatable toward the inside of the truck bed as it deflates.
    4. Unhook the tether straps from the truck bed.
    5. Remove the inflatable from the truck bed and place onto a clean area where you will be able to roll out and pack it back into the inflatable storage bag.
CAUTION: Do not pack the inflatable or tether straps when wet. Packing an inflatable wet will cause mildew and damage the inflatable.




3 Sites to Help You Design, Create & Organize Your Next Parade Event

Let’s Have a Parade! Helpful Resources for Parade Participants & Committee Members

We’ve rounded up a few resources to help businesses, charities and associations with their upcoming parade plans. Whether you’re creating and designing your first parade float or you’re a new parade committee member, you’ll find helpful tips and tricks in the write-ups below.

Parade Float Design: A 7-Step Guide

Want some basic & easy to apply parade float design tips? Take a look at eHow contributor Jennifer Hudock’s helpful 7 step guide to designing parade floats for businesses and charity organizations.

From Theme to Build: Parade Float Design Ideas

Looking to create an inspired parade float? Stephanie Kelley (another columnist for eHow) outlines the process; including information for choosing a theme, building a structure, and decorating the parade float.

How to Organize a Parade: Tips from Planning to Parade Day

Need a comprehensive rundown of parade planning from beginning to end? LuAnn Schindler offers a guide on Life123 with helpful parade tips from the planning stage to execution.

We hope you’ve found some helpful tips for your next parade event. Interested in adding custom inflatables to the parade marketing mix? Be sure to take a look in our online gallery of inflatable parade balloons!

Sizing Up Truck Bed Parade Floats: Inflatable Design Quick-Tips

“I’m Using an Inflatable in the Back of My Truck at a Local Parade. How Big Can I Make It?”

Using custom inflatables in truck beds are a very popular option for parades because they’re easy to set-up, cost effective and require very little management. There are two basic configurations for hauling custom inflatables on the back of a truck; inside the truck bed or on a platform above the truck bed. The dimensions of your inflatable will be based on which configuration you use.

#1. Place the Inflatable Inside the Truck Bed

  • Recommended height: 9 feet
  • Maximum base dimensions for parade balloon: 3 feet wide x 4 feet long

Tip: We suggest adding a pedestal to the bottom of a parade inflatable. The pedestal will lift the inflatable so that it will be seen over the top of the truck bed.

#2. Build a Platform for the Truck Bed & Place Inflatable on Top

  • Recommended height: 7.4 feet
  • No need for an additional pedestal on your custom inflatable
  • Base dimensions: 3 feet wide x 4 feet long

Tip: A 12-13 foot height restriction is typical for parade floats due to power lines. Be sure to check your specific parade rules and regulations for size requirements.

Looking for parade float inspiration and ideas? Browse our online gallery full of inflatable parade balloons that are sure to get your creative juices flowing!