Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.

New Year, New Landmarketing Newsletter

Landmark Creation NewsletterLandmarketing Issue 48 is Available, Featuring “Landmark on Location” & Fresh New Success Stories

Check your inbox! Landmarketing’s winter newsletter is now available for your viewing pleasure. Filled with the latest case studies from clients using inflatables and the launch of a brand new video series, “Landmark on Location”.

In Landmarketing Issue 48, You’ll Find:

  • Landmark on Location Video #1: How quick thinking saves the day when installation hits a snag
  • How UCONN turned their new helmet design into an impressive football tunnel
  • Why a popular golf resort uses an inflatable marathon archway to gain exposure
  • A new hybrid option for your inflatable sports tunnel
  • & more!

Read the full issue on our website!

Have you subscribed to Landmark Creations’ newsletter, Landmarketing, yet? Sign up today and every three months we’ll send you the newest inflatable ideas in the industry!

Want Creative Ideas? Landmarketing Issue 47 is Available Now!

Landmarketing Issue 47

The Latest Issue of Landmark’s Newsletter is Available!

Look to Landmark’s current newsletter, Landmarketing, for inspiration and creative ideas for your inflatable promotions.

Learn How:

Mayfair Games set a new Guiness World Record with the help of inflatable mascots

The Wounded Warrior Project expanded their brand presence with an infaltable start/finish line

Educational and visual inflatables help students do better in school

And more!

Not subscribed to Landmarketing yet? Sign up today to receive new, creative inflatable ideas every three months.

Effective Visual Marketing with Inflatables for Themed Events

Inflatable Pig at Cormac Themed EventUsing Inflatables for Themed Events Makes Visual Marketing More Effective

Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you’ll want to do more than simply serve tacos and play mariachi music. You’ll want to infuse every element of the event with all things Mexican.

That means forfeiting the ordinary in exchange for the memorable. Using inflatables for special events built upon themes is one surefire way to make your visual marketing more effective. That’s because inflatables offer characteristics not found elsewhere.

Bigger Than Life

Inflatables are custom-made and can be any size you desire. Want a 25-foot tall bullfighter? Done! With giant inflatable sombreros hanging from the ceiling and an inflatable green, white and red national flag standing tall in the corner, your guests will soon feel as though they’ve stepped into a restaurant in Cancún.

3-D Captures Attention

Unlike ordinary signage or posters, inflatables are three dimensional: a huge advantage with visual marketing. It’s hard to ignore a message encouraging you to give generously when it’s on the front of a 15-foot tall, inflatable burrito.

Color Is Eye Catching

Add color to size and shape and you have a triple threat that’s hard to beat. Inflatables for special events get noticed.

Displays

Let’s say that you decide to allow exhibitors at your Mexican-themed charity event. Because of their visual marketing characteristics, those exhibitors will have greater success with drawing guests to their booths when they use inflatables.

Logos

No themed event would be complete without a little branding. Giant inflatable logos get the job done by identically replicating your logo in whatever size fits your needs.

Mascots & Costumes

Whether you want a friendly face your guests will immediately recognize or a real-life, walking mascot to shake hands and greet attendees, inflatable mascots and costumes make a big impact. Wrap your mascot or costumed character with a charro jacket to play into your Mexican theme.

Giveaways

Balls, key chains, picture frames, punching bags and more. These mini-inflatables make excellent giveaways your guests will appreciate and use. Branded with your logo, they’ll also serve to remind attendees about your business or organization.

Thanks to the visual marketing elements of inflatables, your special events can be all the more successful. Make sure to carry the theme all the way through – from inflatable signage to giveaways – for added impact. Your guests will be thrilled at how festive your affair is… you’ll be excited at the results you achieve.

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3 Simple Steps to a Stellar Inflatable Display

How to Set Up an Inflatable Display!

TEAM Coalition uses inflatable sporting goods with branding to encourage fans to drink responsibly at sporting events. Check out just how easy it is to inflate custom displays, like this inflatable soccer ball!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable and secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the blower system.

#3. INFLATE! Stand Back and Watch Your Inflatable Come to Life!

Watch as your custom inflatable display comes to life!

Learn more about TEAM Coalition and their efforts here.

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Woof! Custom Dog Mascot Inflates at Turbo Speed

Setting Up Custom Inflatable Mascots in 4 Easy Steps!

How long will it take me to set up my inflatable mascot or character? Only a few minutes!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable. In this video the zipper is on the back of the mascot. Secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the external blower system.

#3. FLIP THE SWITCH: Turn on the Blower System!

Start the blower / fan system attached to the mascot or character by simply flipping the switch.

#4. INFLATE! Stand Back and Watch Your Inflatable Come to Life!

Watch as your custom inflatable comes to life! Many inflatable characters, like Sparky the Fire Dog in this video, will need external tethers to maintain stability on site.

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Now Available – Landmarketing Issue 45!

Landmarketing Issue 45Check out the latest issue of Landmark’s eNewsletter: Landmarketing for influential inflatable marketing ideas and the latest custom inflatable designs!

What’s inside of Landmarketing Issue 45? 10 brand new case studies, a CDC article featuring inflatable colons and a special offer – just for you!

Learn How:

  • Museums are using custom inflatables to advertise new exhibits and displaying inflatables are art
  • A Susan G. Komen chapter added an inflatable arch to their Race for the Cure event and got outstanding exposure
  • Manufacturers, like Lennox and CDCLarue Industries, inflate product replicas at trade shows to increase buzz and sales
  • And more!

Not subscribed to Landmarketing yet? Sign up today to receive new, creative inflatable ideas every three months.

Question: Is My Cold-Air Inflatable Durable Enough for Water?

Question: Is My Cold-Air Inflatable Durable Enough for Water?

Answer:

Cold-air inflatables are balloons that have an electric blower running continuously while the display is in use. This type of inflatable cannot be used or submerged in water (pool, lake, ocean, etc.).

However, water – such as rain – will not be a problem as cold-air inflatables are designed for both indoor and outdoor use.

We recommend taking down your inflatable display if there are storms in the forecast (downpours, wind and lightening!) and to be sure your inflatable is only packed with completely dry to prevent mildew.

 

 

Giant Wine Bottle Inflates Faster than You Can Get a Corkscrew

Setting Up Custom Inflatables with Internal Blower Systems in 3 Simple Steps!

Think setting up a giant inflatable is difficult? Think again!

#1. ZIP: Close The Inflatable’s Zipper

Close the zipper on the inflatable. Typically zippers can be found along the base of inflatables. Secure the velcro flap over the zipper.

#2. PLUG-IN: Plug in the Power Cord

Make sure there is enough space for the inflatable shape to inflate without interference. Plug in the power cord attached to the blower system. The inflatable will automatically start to inflate, internal blower systems have an on/off switch that is set to “on”, so they will begin to operate when plugged in. (To deflate your inflatable, simply unplug it.)

#3. INFLATE! Stand Back and Watch Your Inflatable Take Shape!

Watch as your custom inflatable comes to life! The inflatable wine bottle shown in the video has an internal base to keep it secure to the ground. Inflatables without an internal base structure will need internal sandbags or external tethers maintain stability. Solid base structures allow inflatables to stand up straight: there’s no need to worry about tethers!

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