Inflatable Arches Add Fun to Cause Based Racing Events

Inflatable Hope in Motion ArchwayRacing for a Cause is More Exciting with Inflatable Arches

When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.

Attention Grabbing

For pointing the way at charity races and walks, inflatable arches are ideal. Not only do they mark the beginning and end of the race with vibrant colors, but their impossible-to-miss size makes it clear that something important is happening in that spot. Registration, post-race hospitality and other functions are easily recognizable.

Easy Corporate Sponsorship

Inflatable archways perform double-duty with customizable color schemes to match any brand, and plenty of space for logos. Inflatable arches are durable enough to be used year after year at many different events, so adaptable advertising options are a must.

Your sponsor’s brand can be built into the design through the use of color or printed logos. Additionally, product replicas or other shapes can be integrated directly into the arch. If you need to accommodate many donors, or allow for changing sponsorship from year to year, choose an unbranded arch with detachable banners.

Flexible Designs

Think the only option for inflatable arches is the standard half-round? Not so. Their lightweight construction makes inflatable archways flexible enough for even the most whimsical design. Hosting a renaissance fair? Use a medieval castle gate for a fairytale entryway. Sporting event? Square and hexagonal arches bring to mind soccer or hockey goals. Auto show? You can’t beat a giant inflatable steering wheel. The possibilities are limited only by your imagination.

Cold-air arches are available in a variety of sizes to meet your needs. They can stretch across a roadway or the entry to an exhibition hall. They can tower above your head for maximum attention-grabbing power, or fit easily inside a building. Inflatable arches are lightweight, so they’re easy to transport, yet durable enough to use year after year. For outdoor use, they tether to the ground for added stability.

You can relax and enjoy the race knowing these inflatables are helping to organize event participants and provide valuable advertising space for your sponsors. Vibrant colors and design flexibility add greater visibility and interest, while clearly pointing the way. Best of all, their affordable price makes your charity the real winner, and that’s a great way to wrap up any event.

Subscribe to Landmark Blogs!

 

 

Rooftop Advertising with Inflatables Offers Big Impact in Small Packages

rooftop-advertising-inflatablesIn Advertising, Size Does Matter

These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop advertising really shines.

Three Big Elements of Effective Rooftop Displays

There are three simple factors that make rooftop advertising balloons so effective. They’re big, they’re colorful, and they’re visible for long distances. You won’t find this unique combination in any other marketing tool, and when you bring these three components together in the shape of a giant coffee cup or pink elephant the response might just surprise you.

An inflatable advertising balloon’s best feature is its size, whether it’s on the ground, in the air, or perched on a rooftop. There’s just something about human nature that draws us to small things which have been transformed into enormous versions of themselves. Curiosity demands that we check out what a cell phone button looks like when it’s as big as a backpack, or get an up-close look at that giant soda can. Is it really big enough to take a swim in? When everything around is life-sized, the truly enormous makes a big impression.

The bright colors of an inflatable can act as a spotlight in an otherwise featureless landscape. Picture a beige brick supermarket with a vast expanse of gray parking lot. There’s not much here to draw attention or garner excitement, save for a few posters in the window. It’s just another neighborhood store. But stand a giant grocery bag overflowing with bright vegetables on the roof, and curious visitors will find their way to your shop – and your check stands – from miles around.

The size and color of inflatables combine to make them some of the most impressive advertising money can buy. Take a 40-foot-tall building and add a 30-foot inflatable wine bottle to the roof, and you’ve got an advertisement that soars 70-feet into the air. Billboards might be comparable in size, but the three-dimensional nature of inflatables has a much greater impact than does a flat photo, regardless of its height.

Big Things Come in Small Packages

Inflatables may be big, but they’re not cumbersome. Unlike other large advertising mediums, rooftop balloons can be packed up and stored in relatively small spaces, transported without a tractor-trailer, and installed in just a few minutes. Inflated, the impact is huge, but as soon as the air is released, they transform into deceptively tiny packages.

Rooftop advertising is an incredible value for a lot of reasons. Nothing else offers the visibility and impact of a giant balloon, while remaining lightweight and portable enough to move easily from roof to roof. Nearly limitless design flexibility, low cost, and simple set up and removal all come together in one bright, clever package, and give you a big bang for your advertising buck.

Need more creative ideas? View our gallery of custom rooftop balloons.

Subscribe to Landmak Blogs!

 

 

 

Easy and Effective Event Marketing with Portable Trade Show Booths

Event Marketing with Portable Trade Show BoothsStress-Free Mobile Marketing with Portable Trade Show Displays

Have you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited time available for set up slips away and a critical part of her booth remains AWOL. If you’ve ever been that unlucky manager you know the helpless feeling of depending on others to make your display pop. But opt for inflatable and portable trade show booths and you might just find your next event is stress free.

Easy to Use Even in Troublesome Venues

Missing parts aren’t the only thing that can go wrong at a trade show. There are plenty of other opportunities to stumble as well. Workers who don’t show up, unloading schedules that don’t allow enough time for set up, and inconvenient booth locations that put a damper on necessary assembly work all take their toll on your stress levels.

Choose portable trade show booths, though, and you’ll avoid many of those disasters. First, you’ll have no need for a set-up crew. Inflatables are simple to assemble and can be easily handled by just two people. The small footprint makes it easy to fit in even the most crowded expo, and they slide easily into the back of practically any SUV or minivan. What’s more, they’re fast to inflate and equally quick to take down, so you’ll never be stuck working a 24-hour shift just to get your booth up and going.

Outdoor Shows are No Match for Inflatables

Outdoor events present their own unique challenges. Portable shelters help you stand out in a crowd while providing a bit of extra insurance against the weather. In fact, your inflatable tent will draw an even bigger crowd if it does rain, as people head for the nearest piece of dry land. Best of all, inflatable domes and tents are just as impressive at indoor shows, so there’s no need for additional displays.

Grab Their Attention with Interactive Displays

Portable sports cages are a great way to introduce your brand to new customers with a fun game, while allowing your booth attendants time to connect. If a sports theme doesn’t match your brand, you can still add interest to your booth with portable stage props. Virtually anything can be reproduced as an inflatable, so let your creative juices flow and design a portable trade show booth that will wow your visitors.

Cost Effective Design and Transportation

With the price of fuel continuing to rise, transportation costs are a critical part of your trade show budget. Lugging truckloads of display materials from venue to venue isn’t economical, but inflatable booths help cut your expenses. Inflatables are lightweight and pack neatly into small containers. That adds up to big savings compared to moving traditional displays.

Inflatables also let you get the most out of your advertising dollar with their fantastic flexibility. Did you recently rebrand? Last year’s booth can be easily updated to match this year’s color and logo change. Even if you didn’t make a drastic change, fresh artwork added to your booth gives you an updated look for a minimal cost.

When you hit the trade show road this year, an easy-to-use portable trade show display can take you from harried event coordinator to relaxed and easygoing spokesperson. With less set-up time and a truly unique presentation, not only will you have more time to spend with customers, you’ll have more customers to spend time with.

Need creative ideas for your next mobile marketing tour? View mobile marketing tour inflatables in our online gallery!

Subscribe to Landmark Blogs!

 

 

 

Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows

inflatable-stage-propsFrequently Asked Questions about Inflatable Scenery & Stage Props

Whether you’re producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding a readymade purple dragon wearing a tutu proves insurmountable, you turn to expensive artists who develop something crafted from wood, metal or hard plastic. (A nightmare to ship from city to city.)

That’s why inflatable stage props are becoming increasingly popular with stage and production managers. Adding an entirely new dimension to the show, these props (including inflatable scenery) lend unique characteristics that other props lack. While you may have had issues with size, portability or sheer functionality in the past, you’ll find inflatable stage props get glowing marks in all these – and other – categories.

“How Much Detail Can I Expect from Inflatable Scenery / Stage Props?”

As much as you’d like. When you work with an inflatable manufacturer that employs a talented crew of artists and designers, you’ll get exceptionally lifelike results. Recreating a character from a fairy tale? The inflatable can be exacting. Need to climb the mountains or sail the ocean blue? Inflatable scenery can be very lifelike. From rather generic to immensely precise, the level of detail is all up to you.

“We Travel All Across the Country. Can Inflatable Stage Props Handle the Wear & Tear?”

Just like the other performers in your productions, inflatable stage props must work every time without fail and look good doing it. Thanks to highly durable vinyl and other materials, you’ll find inflatables travel better than rigid props in many cases. They don’t chip or fade. The corners don’t break off if dropped. And they completely deflate and fold up for easy storage and shipping.

“What Other Benefits Do Inflatable Stage Props Offer?”

Many! One of the biggest, however, is fast inflation and the ability to deliver the element of surprise. In the twinkling of an eye, you can bring a prop into view appearing instantly on cue. This makes it enormously easy to have props come in and out between scenes without complicated and clunky setups.

Inflatables use fans that are quiet and fast. If you work with a qualified inflatable manufacturer, they can help you engineer an external and/or internal blower system that gives you the flexibility you need for quick change outs of inflatable scenery and more. Did you see the recent daytime TV show that highlighted favorite Christmas gifts? At the end, a giant, inflatable cruise ship popped out of a jack-in-the-box on cue in about 12 seconds. That – and many other scenarios – really gets viewers involved.

Inflatables can also easily be crafted to meet specific safety regulations for fire, UL and rigging as needed.

Fun and custom-created, inflatable stage props give you the ability to have exaggerated effects, larger-than-life replicas and mood-setting designs that will engage and enthrall your audience.

Want more creative ideas for your concert or stage sets? View our stage production inflatables gallery today!

 

 

 

Custom Inflatable Colons Take the Scary Out of Screenings

inflatable-colons-promote-screeningsEducate Without Fear Using Custom Giant Colons

There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall.

Do you work for a gastroenterology practice, health product provider or cause marketing agency? If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer and screenings in a nonthreatening manner that is also fun, educational and maybe a bit entertaining as well.

Enter the Giant Colon! (Yes, You Heard Me Right.)

Do you remember the 1987 movie Innerspace starring Dennis Quaid and Meg Ryan? During the film, Quaid is shrunken and then injected into other people’s bodies where he tours every inch via a microscopic shuttle. The heart, intestines, lungs, stomach… everywhere. The audience is captivated by this inside look at the human makeup instead of disgusted because it’s a dramatic comedy film. The humor lightens what would otherwise be a very serious subject. The end result is just super.

Colon & health awareness inflatables work much the same way. They are animated (in a sense) and pique the curiosity of passersby because they are also colossal. They grab attention from a great distance away and start a conversation that naturally leads people to your location. With this combination of features, a giant colon offers real people the chance to tour the inside of this organ, be educated about the dangers of colon cancer and learn the benefits of screenings minus any anxiety.

March is Colorectal Cancer Awareness Month, but, as a medical or marketing professional, you understand the importance of year-round promotions. So how precisely do you use an inflatable colon for maximum impact? Glad you asked.

Inflatable Colons in Action

Buying a custom inflatable colon is often less expensive than a rental, meaning you can get exactly the look and size you want, rather than having to sacrifice based on the rental company’s inventory. If you plan to use your inflatable on a regular or even semi-regular basis, buying is the way to go.

Although giant colons are… well, giant… they come deflated and packed neatly in easy-to-carry bags. Because they take only minutes to set up and deflate, you can be in business in short order.

Where would you use such a thing? Here are just a few ideas:

  • Outside your office for an open house
  • Health fairs
  • Home shows
  • Races
  • Street festivals
  • Anywhere there are adults

Attracting People and the Press

What’s especially super about the colon is that its magic works on the press equally as effectively as it does on people. The media coverage you’re likely to receive can go a long way toward raising donations for a cause, increasing education about the benefits of screenings and promoting your organization.

Once you remove the obstacles that prevent folks from hearing your message, you pave the way for countless individuals to receive screenings that fear may have otherwise kept them from getting. By taking the “scary” out of this procedure, untold lives can be saved… all thanks to a giant, pink inflatable tunnel.

Learn How Others are Using Inflatable Colons

Want more creative ideas for using custom inflatable colons? View our health awareness inflatables gallery!

Subscribe to Landmark Blogs!

 

 

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise.

Here are 3 Powerful Advantages Giant Inflatables Offer

1. High Visibility Even in Large Crowds

Three-dimensional, colorful and as big as you want: inflatables can be seen clear across exhibit halls or fairgrounds. Towering far above the average display, people can’t help but take notice and gravitate toward this interesting sight.

Which would catch your eye more quickly in a crowd? A 10-foot long banner hung above a display booth or a 15-foot tall, full-color, inflatable product replica? Even better, bring your mascot to life and let him/her greet guests in front of your booth. That’s sure to garner the attention of passersby.

2. Interactive Displays

Giant inflatables that “do” something pique way more curiosity than displays you just look at. Think about the last time you attended a local festival. As you walked through the grounds, you might have come across something of interest. You said hello to the booth workers, took a business card and spent maybe a minute looking at the photos in their display. Then off you’d go to the next booth.

That doesn’t happen with inflatables. Get your visitors involved with inflatable soccer goals, surf simulators, shooting galleries, video theaters, inflatable tents, kiosks or other super cool displays and watch lines form full of people who are willing to wait to enter your booth. In the meantime, make the most of this captive audience. Mosey on over, introduce yourself and tell them all about your company.

3. Easy Transportability

While the events themselves are fun, setup and teardown can be a bear. Even though giant inflatables are large, they are simple and quick to inflate and deflate, significantly reducing pre- and post-event time. You get in, set up, tear down and get out. That’s the way to handle promotional marketing: mobile made easy.

And because inflatables can be rolled to fit inside small plastic boxes, they don’t take up much space in your vehicle. Marketing across country? Inflatables can also be shipped from location to location.

If you’re finding wood and cardboard are no longer pulling their weight, check into inflatable displays and interactive booths. When you stand apart from the crowd, you open the door for floods of prospects. Lead generation, information distribution and many other tasks are completed much easier because people magically want to know who you are and what you do. Who would have thought vinyl and air could hold so much power?

Need creative ideas for your next mobile marketing tour? View mobile marketing tour inflatables in our online gallery!

Subscribe to Landmark Blogs!

 

 

 

10 Ways to Get Giant-Sized Exposure with Advertising Inflatables

Advertising Inflatables Deliver Enormous Exposure

Whether you’re planning a grand opening, attending a trade show or undertaking a full-blown mobile marketing campaign, you want big results. Few marketing strategies deliver the giant-sized exposure better than advertising inflatables. Here are 10 proven techniques you can use to pull in incredible amounts of traffic to your location.

#1 – Take Over Times Square – With all the neon and noise, how could anyone possibly get noticed in the middle of Times Square? By using 40-foot tall product replica advertising inflatables. Their size alone will have people gawking even amidst all the honking, flashing and other commotion.

#2 – Take Billboards to a New Dimension – Wait… what is that? There’s something hanging from that billboard. Is it… the back end of Tweety Bird? Advertising inflatables make otherwise complex and massively expensive 3-D billboard campaigns much more logistically friendly and cost effective. (And certainly more eye-catching than the flat version.)

#3 – Send Foot Traffic Soaring to New Heights – In a remote location? Is your store difficult to find? Whether you’re out in the middle of nowhere or in a basement downtown, you can still attract foot traffic with ease. Set a helium-filled advertising inflatable blimp soaring above your building. Emblazoned with your logo, you’ll make it ultra easy for customers to locate you from blocks away.

#4 – Set Some Boundaries – On land or sea (or any body of water), inflatable pylons are easily noticed, making them excellent for marking boundaries. Triathlons, golf tournaments, charity poker runs, beaches and others are perfect uses for these mobile and brandable advertising inflatables.

#5 – Get Some Airtime – On the big or small screen, inflatables make creative props for TV commercials, movies or stage performances. Advertising inflatables are much less expensive than hiring actors or extras, or building props from hard materials. Plus, they don’t require dressing rooms or make petty demands.

#6 – Stop Busy Motorists – Located near a busy street, intersection or freeway exit? If people are zipping by without stopping, it’s likely because you aren’t giving them a good reason to slow down. Put an inflatable replica on your rooftop and watch the cars stop and your traffic levels pick up.

#7 – Increase Giving at Charity Events – It’s difficult to make a charity event successful if nobody sees you’re there. Hosting a food drive at a ballgame? Sponsoring a charity race? Get noticed and increase giving by including an advertising inflatable at your tent or display.

#8 – Compete for the Ink – Hosting a contest is always a thrilling event. The suspense as the competition unfolds attracts huge crowds anxious to see the outcome. All this excitement is a magnet for journalists in search of their next human interest story. Be ready. While your event may be a competition, you don’t want to have to compete for your 15 minutes of fame. Custom inflatable product replicas do that for you. They scream to reporters, “Hey! Come take my picture!” And they almost always will.

#9 – Pique Curiosity, Boost Registrations – If educating your target market is a goal you aim to accomplish, you’ll need something to pique visitors’ curiosity and draw them to you. What’s more, if your event is linked with registration requests (for an association, classes, etc.), you’ll need something that pulls double duty to encourage signups as well. Advertising inflatables are multitasking maniacs that regularly deliver the old one-two in attracting and retaining people at your location.

#10 – Give Your Ride a Facelift – Tired of the same old look for your company van, bus or … cruise ship? Inflatables are so highly customizable that they can be adapted to fit practically any vehicle. Add a logo or product replica to the top of your ride or install massive inflatable cattle horns on your cruise ship, as Royal Caribbean did. It’s sure to get you noticed.

When your marketing philosophy is “go big or go home,” advertising inflatables get the job done with giant-sized results.

Need creative ideas for your next marketing event? Check out our gallery of marketing inflatables!

 

 

Safety Guidelines & Know-How for a Successful Helium Blimp Launch

Hino Trucks Blimp on Location

Attract Enormous Crowds & Fly High Above Your Competition with Helium Blimps

Helium blimps are ideal for any event requiring visibility, used both indoors and outdoors, they tend to increase traffic and attract attention. This type of inflatable is a smaller versions of full-size blimps and are typically used at grand openings, fair grounds, trade shows and conventions. Be sure to browse through the following guidelines before filling your helium blimp with 99% pure helium and launching it into the sky.

Using Custom Helium Inflatables? Be Sure to Follow These Safety Guidelines:

  • The FAA prohibits blimps within five miles of an airport
  • Do not fly blimps above 200 feet
  • Keep blimps between 150-200 feet to avoid contact with the ground
  • Keep blimp away from telephone and power lines
  • Do not fly blimp over moving traffic
  • Store helium blimps overnight or when not in use indoors or in a garage to protect from weather
  • Follow Landmark’s care and maintenance guidelines
Looking for even more helium blimp details? Contact Landmark Creations today for helium blimp know-how and knowledge!