10 Tips for Becoming the Center of Attention at Any Event
Custom inflatables truly give you enormous flexibility during marketing events. Because they can actually work in different capacities or simply stand steadfast and attract attention, the possibilities in design and function are practically limitless. Here are 10 clever ways these giant marketing balloons make you the center of attention.
Tip #1 – Undergo a Transformation – Turn a local park into a playground. It’s easy with inflatables. From inflatable archways that draw attention and help you organize the attendees to inflatable batting cages and more. Leave room for customizable banners and earn additional revenue through sponsorships.
Tip #2 – Turn Heavyweights into Lightweights – When you hit a logistical brick wall with trying to display something of great size or weight, don’t give up. The answer is simple: create custom inflatable replicas that look just like the real things, but weigh significantly less and are much easier to ship from location to location.
Tip #3 – Encourage Graffiti – Talk about consumer interaction. Inviting guests to write messages on your inflatable product opens the door to some great feedback. All it takes is a custom inflatable product replica and a few paint pens to pull it off.
Tip #4 – Become a Corporate Role Model – With so many worthy causes to choose from, it should be easy to pick one that holds special significance for your organization. Tie into their events and use inflatable arches to spread the word throughout your community.
Tip #5 – Take It to New Heights – Put your mascot on the rooftop of the convention center, retail location or restaurant. Sure, it’s a classic marketing technique, but one that has never lost its effectiveness. Be sure to keep your idea fresh, however. We’ve all seen more than our fair share of gorillas.
Tip #7 – Throw Your Mascot a Birthday Party – What a wonderful way to celebrate. Mascots create such a great, emotional connection with customers, so it’s only natural they’d want to celebrate special occasions with them.
Tip #8 – Host a Benefits Party – Benefits are rarely a popular subject with employees. Often difficult to understand (especially insurance), workers can walk away unsure of what’s available to them or which choices would be best for their circumstances. Using custom inflatables to communicate company offerings and benefits is a wonderful way to ease anxiety and help employees make the right decisions.
Tip #9 – Do the Unexpected – Tradeshow booths are typically grounded. It’s what’s expected when attendees walk through the exhibition hall. In a sea of eye-level displays, what could grab attention better than something no one expects? Hang your inflatable display from the ceiling above your booth. Not only will it get greater visibility, it will also encourage visitors to stroll over to your location to see what’s up.
Tip #10 – Break the Silence when You Break Ground – Looking for a refreshing twist to the old standard shovel pictures that typically are taken at groundbreaking events? Custom inflatables give journalists something worthy of their time. Interesting and entertaining, an inflatable product replica is the perfect addition to every press event.
Any way you slice it, custom inflatables are flexible enough to accommodate any type of event with a fresh approach. From tradeshows to internal corporate functions, you’ll find inflatables to be affordable, functional assets for all your event-marketing needs.
How does your brand stand out in a crowd of competitors? Share in the comments below or get in touch with the author on Twitter @Stephatto.