3 Best Places to Use Inflatable Product Replicas

Life-like Inflatable Product Replicas

While custom inflatables are used in a wide variety of ways to attract attention and increase sales, there are three distinct places we see marketers effectively using product replicas: trade shows, product launches and outdoor promotions.

CEO Rick Malagodi (Right) at Toy Fair 2012 in NYC

1. TRADE SHOWS

Create Buzz at Trade Shows with Large-Scale Versions of Your Product

Want to make a lasting impression at your next trade show event? Try using a custom replica of your product. Not only do inflatable replicas attract attention and create buzz, but they can be easily designed to integrate into an existing trade show booth.

Physical App’s Uses Inflatable “The O” Display to Create Buzz

Physical Apps, LLC showcased “The O” at Toy Fair 2012 in New York City. “The O” is a snazzy orange ball that works with smart devices, enabling fun games and activities to be played by children and adults alike  To get more visibility for “The O” at the show, CEO Rick Malagodi created a large-scale inflatable lookalike as part of their exhibit space. The result: the press, retailers, and suppliers flocked to their small sized booth on the show floor. With all this buzz it was no surprise “The O” won the Best of Toy Fair 2012 Award.

Replicas of GE Profile Washer & Dryer in Times Square

2. PRODUCT LAUNCHES

Get Extra Media Coverage & Attention by Unveiling a Gigantic Replica at a High Profile Venue

New product development is the heart of corporate expansion; a successful product launch can increase positive branding & strengthen customer loyalty. Because they’re enormous and unusual, custom inflatable replicas are guaranteed to draw attention to new products and increase brand remembrance at product launch events.

Inflatable Replicas of GE Profile Washer & Dryer Introduced in Times Square

To launch the GE Profile front-load washer and dryer system in 2008, a New York based creative agency placed 40-foot tall product replicas in the middle of Times Square. The guerilla marketing campaign was a success; bringing attention to the GE brand and earning more than 125 million press impressions. (Read more about this creative campaign: GE Appliances – High Profile Pair In The Square)

Inflatable Wine Bottle at Glassboro Vintage SJ Wine Festival

3. OUTDOOR PROMOTIONS

Reinforce Product Recognition at Outdoor Festivals & Events with Giant Versions of Your Packaged Products

As marketers look for innovative ways to win the hearts & minds of consumers, outdoor promotions are becoming an important part of the marketing mix. Custom product replicas allow brands to stand out among competitors at outdoor events by adding visual appeal and instant product recognition that can be seen from far and wide.

Inflatable Wine Bottle Replica for Valenzano Winery Stands Out Among Competitors

Valenzano Winery of New Jersey uses a 15-foot tall inflatable replica of their wine bottle to get noticed at festivals and various outdoor events. Standing several feet higher than most booths, the inflatable wine bottle attracts crowds with ease and creates a fun photo opportunity. Be sure to check out Valenzano Winery for a list of upcoming events including the Independence Day Fireworks Festival and WineFest 2012.

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About Caitlin Smith

Cailtin Smith is a vital team member at Landmark Creations. From her upfront work in communicating with clients to behind-the-scenes marketing efforts, she boosts the effectiveness of Landmark's PR and social media campaigns every day. The poster child for inflatables (literally), Caitlin can be seen in many of our product photos. Whether hosting Twitter chats or generating innovative social and PR ideas, Caitlin keeps Landmark Creations out front and noticeable.

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