Leverage the Visual Power of Sports Marketing Inflatables with Video
Sports marketing professionals know custom inflatables increase exposure at live events, but they don’t always consider leveraging the visual power of inflatables in videos before, during and after the event.
Check out two cool videos of sports marketing inflatables-in-action we found just this week: FRS Healthy Performance and Vans Canada. Both companies used the power of inflatables to promote their products and brands at live events.
FRS Healthy Energy – Drink Shaped Inflatable Football Toss
FRS Healthy Performance recently sponsored the 2012 All-Star Football Challenge held at SportZone in Indianapolis. This unique event, televised on ESPN2 during Super Bowl Sunday, allows college football stars to compete in high-energy skills competition. A custom football throw station in the shape of the FRS Healthy Energy bottle was used during the FRS Healthy Performance QB Scramble. Athletes ran through obstacles and then launched a football towards the inflatable throw station. By using an inflatable product replica FRS was able to increase brand awareness and impress football fans everywhere!
Giant Inflatable Vans Snowboard Boot Replica
Vans Canada uses a 20-foot inflatable snowboard boot replica during Hi-Standard Series to promote their footwear & apparel. The Vans Hi-Standard Series consists of four stops where talented riders showed up to shred with style to earn cash and prizes. With the vans boot replica inflated next to the launch jump riders and the boot were captures in photographs and on film and then posted throughout social media.
If you’re looking to extend the impact of your sports inflatables to social media channels, take a page from the FRS or Vans playbook: roll the tape.
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