When you say “point-of-purchase display” to most marketers, an image of static, 3-D exhibits comes to mind. Demo booths might use individuals to welcome and greet shoppers. And, while effective, there’s little wonder or intrigue associated with passing out samples in this way.
Add to the mix, however, someone dressed in an animated, inflatable costume and you quickly transform the ordinary and expected into a curious and engaging sight.
Send a penguin to do a man’s work and you’ll immediately see which is the superior being for the task. SnoBiz proved that inflatable costumes are a huge draw with kids when they created one of Bizzy to patrol dealer locations.
But kids aren’t the only ones who respond well to inflatable costumes at the point of purchase. Car Wash Express found this out when they placed someone in a marlin costume at the entrance to their facility.
So easy to wear, inflatable costumes only take minutes to put on. The person inside the character will appreciate that these outfits are cool and lightweight making long sessions easy to handle.
When it’s time to take your point-of-purchase display up a notch, make it interactive with inflatable costumes. In addition to POP displays, you’ll find many other uses for them, making these multitasking marketing props an investment that quickly pays for themselves.