Getting ready to launch a new product? Get in line. According to Packaging World, there were nearly 3,000 new product launches in the first quarter of 2009. That’s a lot of brands all competing for the attention of distracted consumers. Savvy marketers have learned that connecting with customers on a personal level is the best way to make a memorable impression, and using inflatables for product launch events can have a big impact.
Perhaps you’re sponsoring a sporting event, hosting a press conference, or making appearances at community festivals. Bringing an inflatable character along to meet and greet the public will not only draw a bigger crowd, it will help keep your new product in the minds of visitors during that critical period between first introduction and point of purchase. Capture their attention with a clever character or mascot, then offer a generous coupon or free samples, and shoppers will be eager to try your latest offering. Inflatables grab the spotlight at press events, too, so there will be plenty of opportunities to get a shot of your character on the evening news. That’s yet another chance for customers to see and remember your brand.
Product launches are easier with the help of inflatable characters. They’re quick to set up, allowing you to spend time on more important matters like talking to your customers. Plus, they pack and ship easily, so when it’s time to hit the road you’ll be ready. Whatever your launch plan, there’s an inflatable to fit.