Holiday season is fast approaching, and like most retailers you’re probably looking forward to a few extra coins in the cash register this year. Since stores are competing harder than ever for shoppers’ limited funds (and since your own budget hasn’t fully recovered from last year), you need to make sure you’re getting the most return on every advertising dollar you spend. That’s where a clever display like an inflatable logo or billboard can help.
Inflatable advertising gives new life to your brand and your slogan. Store signs and logos tend to fade into the background after months or years of daily exposure, but place that same logo on a three-dimensional billboard and suddenly everyone sees it again. Even the most distracted shopper can’t help but notice a giant advertising balloon in your parking lot. Not only that, but once they “remember” you, they’ll be much more likely to pop in for those last-minute gifts.
When it comes to mission-critical messages like holiday promotions, creating an eye-popping, memorable display is the best way to make sure your customers take notice. Instead of disappearing behind the lights and the garland like your competitors, you’ll be attracting new – and returning – customers with colorful, distinctive advertising.