You’ve got a marching band, the local equestrian club, some car buffs showing off their rides, and wait a minute…a giant inflatable monkey? Suddenly, that humdrum homecoming parade isn’t so ordinary any more. Heads turn. Eyes bulge. And your bright, colorful parade balloon is the center of attention. Now that’s what marketing is all about.
Parades can be a lot of fun for the participants and onlookers alike, but for advertisers, the biggest benefit is the crowds. When it’s your dollar being spent on float decorations and candy, and your brand up there in front of thousands of eyes, you want to make sure you get the best return you can. Inflatables make a big impression wherever they’re used, and they’re remembered long after they’ve been packed up and put away.
In fact, it’s typical for companies to use inflatable mascots or replicas at an event, then find their restaurant or store packed afterward due to the exposure. Sonic and Gooey Pizza are both good examples. It doesn’t matter if your business is selling fast food or car insurance, though. Inflatable advertising balloons are custom-created to match. You get the same impact tailor-made for your needs.