Just like the old jingle that sang the praises of baseball, hot dogs, and apple pie, Chevy’s new ad campaign comparing Corvettes to rockets is a patriotic call to action for car buyers. But let’s face it. Even the most compelling commercial can become a distant memory when consumers face a dozen dealerships filled with shiny new cars. Lucky for you, inflatables make great reminders.
Picture those same car buyers tooling down your street on a Saturday afternoon. A giant, inflatable rocket juts skyward from the center of your lot, and they’re reminded of the commercial that had them dreaming about a new Vette. Before you know it, they’re in your showroom drooling over the latest models. When it comes to making a sale, getting the buyer in the door is the hardest part. So even if a Corvette isn’t in their future, you’ll still have a perfect opportunity to show them something a little more practical.
A rocket isn’t just a pipe dream. Cold-air inflatables can easily soar 40 or even 60 feet into the sky, turning heads and drawing customers from miles away. Their small footprint leaves lots of space for the important things – like cars – in your lot, and unlike tents and multicolored flags, inflatable advertising balloons haven’t been seen everywhere. They’re exciting, they’re larger than life, and just like a real spaceship, they’re a natural draw for curious audiences.