Most of us are too young to have seen those humorous Burma-Shave signs that peppered America’s roadways from 1925 until the mid 60s. One thing is certain; they sure made a splash in the advertising world. The signs were discontinued largely because the faster speeds of modern cars made them difficult to read. Too bad they didn’t have inflatables back then!
Even those travelling at highway speeds will have no trouble spotting – and recognizing – your inflatable product replica. A towering can of shaving cream, boldly colored and proudly sporting your logo, is even more likely to get noticed than those old roadside signs. There’s a lot more competition today than the makers of Burma-Shave had to face, but when you put your brand in front of people in a big way, they’ll be more likely to remember you when it comes time to buy.
The last Burma-Shave signs came down in 1963, but the fact that they’re still fondly remembered is testament to the lasting power of roadside advertising. The method may be a little different today, but the results are the same. Post an inflatable advertising balloon at the roadside in front of your store, and people will be talking about your brand well into the future.