Back in the day, specialty beers were just that: special. Now it seems like everyone has jumped on the bandwagon, and the competition is heating up. With grocery stores devoting entire aisles to microbrews, it’s getting harder and harder to get your brand noticed. Luckily, you have a trick up your sleeve – and it starts with an inflatable version of your product.
Nothing grabs attention like a giant inflatable product replica perched on the roof of a grocery or convenience store. When the last thing customers see before entering the store is a massive version of your product, they are more likely to reach for your brand over all the others. Create joint ventures with stores that carry your products by offering co-op ad dollars and special sale pricing. Store management will love you because you’re handling all the details and all they have to do is enjoy the added traffic and revenue. Everyone comes out a winner – you, the retailer, and most of all, the consumer.
Inflatable product replicas look exactly like your bottle, right down to the artwork on the label. They’re durable and fade resistant so hot, sunny rooftops are never a problem. Best of all, they’re easy on your marketing budget. See all the ways rooftop advertising balloons can help you make an impression.