This year’s Pegasus Parade, which kicks off the Kentucky Derby each spring, featured an old friend reborn as a parade balloon. Triple Crown champ Secretariat has been gone for 20 years, but Disney saw a golden opportunity to promote their upcoming film about the famous horse, and they did it in a big way – with a giant inflatable balloon.
Disney certainly knows a thing or two about creating a buzz with inflatables, but you don’t have to be promoting a Hollywood production to benefit from the exposure a parade can bring. Holiday parades are a favorite summertime activity, and what better way to get your brand in front of thousands of eyes than by being in the center of the fun? Imagine the impression you’ll make when the crowd spots your 30-foot-tall soda bottle floating past. You’ll definitely have their full attention, and it will be you and your brand they think of next time they reach for a soft drink.
Inflatables are simple to use. They take just minutes to inflate, then pack away easily for safe storage and transport. And unlike his living counterparts, the Secretariat balloon didn’t need a clean-up crew. To see other parade balloons in action, stop by and check out our case studies.