Here’s an interesting scenario. You’re launching a new sports drink with a big kick-off event at a bowl game. As everybody else pulls up in their painted trucks prepared to dole out samples, you notice that they all look very similar. No one stands out from the rest. You, however – being the savvy marketer you are – begin to inflate your 20-foot-tall product replica. Heads turn. Eyes bulge. The competition feels the heat. You’ve nailed the five goals of beverage marketing
- Getting noticed – It’s hard to ignore a towering sports drink, no matter what distractions are around you.
- Building interest – Giant advertising balloons draw curious onlookers from across a crowded event for a close-up look.
- Making a connection – Handing out samples and coupons while taking a moment to chat gives your brand a personal touch.
- Building your brand – Long after the event is over, your coupons and the stories people tell of the giant drink bottle will be working for you.
And the fifth? Fun! That’s built in for both you and your customers. Brightly colored, creative inflatables bring a smile to everyone who sees them. Children and adults alike are fascinated by their larger-than-life presence, and you’ll love that they’re a breeze to set-up and take down. View our case studies to see how other beverage marketers use inflatables to sweeten their product launches.