Not surprisingly, the captive audiences at sporting events are a favorite target for advertisers. Just imagine – thousands of people in one place, and they’re all looking at your ad. Or are they?
Here’s the problem. Advertising is everywhere. How many ads do you encounter on your way to a ball game? Between billboards, radio, the sides of city buses, and the scorebook you’re handed as you enter the gate, I would not be surprised if the number were in the hundreds. With all those ads vying for your attention, they might as well be wearing Harry Potter’s famous cloak. Advertising overload has made them invisible. Getting your brand noticed here is going to take some innovative thinking. That sounds like a job for inflatables!
Take one inflatable batting cage, add 10,000 happy baseball fans, mix in a dash of logo, and you’ve got a recipe for a unique and memorable message. Here’s why it works. People are naturally curious about inflatables, and their bright colors and clever designs make them the center of attention at any event. Include an interactive feature like a batting or pitching cage, and fans won’t look past your brand, they’ll participate in it.
Being memorable and fun are important when conveying your message. With inflatables, you also get a medium that’s portable, quick to set up, and easy to store. You can’t say that about a billboard.