It’s tax season, and you know what that means: the Statue of Liberty and Uncle Sam waving at you from in front of every tax preparer between here and Washington. You’ve seen them – green foam-rubber crowns and polyester dresses for Lady Liberty, and Cat-in-the-Hat-style top hats for Uncle Sam. I hope they’re better at taxes than they are at costume design.
This kind of marketing tactic certainly catches the attention of the public. But maybe what’s more important than simply getting noticed is making a good impression. When Uncle Sam asks people to spend their money with your company, he shouldn’t be wearing a tattered top hat and dirty running shoes.
Now, on the other hand, what if Uncle Sam were all decked out in a custom-designed, inflatable costume? Instead of people driving by thinking, “Poor guy. Bet he’s embarrassed,” they’d have a much more positive first impression. Plus inflatable costumes make it easy to suit up, they don’t cause the wearer to overheat like traditional costumes, and when they’re not in use, they fold up into small spaces for easy storage. We’re even in the process of creating special storage bags designed just to house our costumes.