Here’s an interesting statistic. According to a recent survey by marketing firm George P. Johnson, 90% of industry professionals said face-to-face events were their number one choice for persuading audiences. In addition, 40% said event marketing is the most effective tool for deepening relationships. But how can you make a face-to-face connection and deepen relationships during a crowded event? With inflatables, of course.
Let’s look at two scenarios for cellular phone companies participating at a local family spring festival. The first sets up a very attractive canvas tent and hangs a banner bearing the company name and logo. The representative then waits for people to walk close enough that he can speak with them about his new bundled package. A typical situation.
The second uses a 20-foot tall, branded, inflatable cell phone product replica that is visible from one side of the event to the other. In fact, many people tell their friends to meet them at the cell phone because it’s so noticeable. As people naturally flock to the giant balloon, the rep (positioned behind an inflatable kiosk) is trying her best to keep up with the demand as she passes out flyers and coupons. As people hang out, waiting for their friends, they ask questions about the bundles, becoming more interested by the minute. Which would you rather have?