I love reading case studies from a variety of industries to look for commonalities and spark new ideas. Apple’s recent announcement of the iPad has been an interesting example which has me reflecting on product launches. One thing I’ve learned – there is no perfect formula for a product launch. What works one time, may not work the next. The elements and execution can vary dramatically.
However, there does seem to be one element that is common among successful launches across industries: Brand Awareness. Your launch cannot be successful if customers don’t know the product exists. Awareness is critical and it’s impact is extended when your awareness campaign includes a visual recognition element.
If the customer can recognize your product or logo at a glance, you increase your opportunity to create a bond with the customer. That bond is what brings them back to your product time and again.
Visual recognition is the main purpose of inflatable advertising
There is almost no way to ignore a 25-foot product replica. And inflatables bring your product to life in a way a billboard or print ad just can’t. They are unique and lively which allows your customer to connect emotionally with your product.
Landmark has supported product launches with indoor, outdoor, retail and mobile options. We’ve created logos, product replicas and mascots of all shapes and sizes. Every marketer will create their own launch plan, but for the common element of creating product awareness, a custom inflatable is a guaranteed success.