As I was sipping my cup of hot tea and doing a bit of light reading this morning, I came across a case study that caught my eye. One company combined social media and inflatables to create a very successful promotion that directly followed a product launch. (They saw a 15% lift in sales!) I have to admit, I never considered inflatables working with social media. But since reading the article, the wheels in my mind have been turning at lightening speed.
Here’s a clever idea to integrate inflatable marketing with social media for your next product launch: First, create a giant inflatable replica of your product. Post lots of pictures and fun videos of the inflatable in use. Post the videos on YouTube as well as your own website. These videos can be taken at your own location or on the road. Then create several smaller versions of the product inflatables and/or perhaps inflatable furniture, balls or other custom shapes using your logo or other brand element.
Finally- host a contest. Drive traffic to your site through Facebook, Twitter, MySpace and other social networks. When someone enters to win the inflatable product replicas, furniture, etc., give them a coupon for your new product. Provide a link on the entry page that allows the site visitor to share your contest with their friends. Be sure to ask them to subscribe to your email list, too, while you have them on site. Instant buzz!
Feel free to borrow that idea, provided you contact Landmark for your inflatables. 😉