Have you ever noticed the pattern that arises with food product launches? First, I begin to see television commercials promoting a new flavor of chips or perhaps a new burger at a local restaurant. Next come the coupons in the Sunday paper that I clip and lay on the counter. And while all that helps to drive my curiosity (and make me hungry!), there’s one problem. As I’m driving back to my office *after* having lunch, I remember I wanted to try the new chips or burger.
But what if I saw a 20-foot-tall product replica of the burger on the rooftop of the local restaurant as I was going to lunch? Or went to a ballgame and found myself face to face with a giant bag of chips positioned near the parking lot? I think that just might remind me to try these new foods.
In addition to giant inflatables used outdoors, smaller point-of-purchase versions inside the grocery store or restaurant work as landmarks and visual beacons for people who mean to try something new, but keep forgetting.
Because we’re creatures of habit, we forget what we’ve seen on TV. We walk off and leave coupons lying on our counters. It takes something truly out-of-the-ordinary to kick a food product launch off right and firmly establish the new brand. Want to add some flare to your next food product launch? Ask about point-of-purchase inflatables in custom sizes as well as larger, indoor/outdoor balloons.